2. You’re Tweeting on your schedule Your Tweet activity appears to be centered around mid-morning to mid-day. The times when Tweeting is convenient for you may not be the most effective times Tools to explore Crowdbooster & Timely to schedule tweets at the perfect time SocialFlow to optimize your tweets based on what language resonates most with your audience Data courtesy TweetStats
3. You Tweet on a variety of topics Your Tweet Cloud shows many topics and a good variety of Tweet activity. You should be monitoring some of these keywords on Twitter Create saved searches for these terms and engage people tweeting about them. This can be an excellent opportunity for Lead Generation. Tools to explore Sysomos’s Keyword Finder (MAP) to look deeper at keywords Scout Labs for filtered search to remove any undesired search results and to monitor those keywords Cadmus to track what topics your followers are talking about most and use that to think about content to Tweet and blog about Data courtesy TwitterGrader
4. You have strong Tweet reach You reached 35,536 people with 50 Tweets That’s an Exposure of 97,661 You are participating as a strong member of the community. 40% of your Tweets are ReTweets To grow your reach, look to engage with influencers to share your content. Tools to explore Leverage your influencers - run a contest or campaign with OfferPop or Wildfire Zuberance to identify and engage your brand advocates and amplify their positive word of mouth while measuring the results ValueVine to target your local influencers and customers online Data courtesy TweetReach
5. You are growing your audience You are effectively growing your follower base You are adding roughly 5 followers per day. In 3 months you will have 2,860 followers. 74% of your competitors followers do not follow you. This is a good opportunity. Look closely at your competitor’s followers and try to engage them. Content that engages them and trends in their behavior are good places to start. Tools to explore: Terametricdelivers detailed recommendations on people you should engage with, determined by industry and competitor brands Postrank to see all your analytics in one place including Google Analytics Data courtesy FollowerWonk
6. You are engaging your audience Competitor Stats Your Stats You are highlighting and engaging your community’s content well. 47% of your activity is highlighting community content or engaging in conversation. You have been mentioned over 4,000 times by 945 people. Users you engage mention you an average of 4 times! You are significantly more engaged with your community than your competitors Tools to explore ViralHeat to track your share of voice and identify influencers. RowFeeder to track keywords, hashtags and contests. Data courtesy TweetStats & Topsy
7. You are slightly more influential Competitor Stats Your Stats Your network of followers is slightly more influenced to act based on your Tweets Despite your larger network your competitors influence is only slightly lagging You may be able to learn from your competitor about types of content that engages users Tools to explore Listorious to identify influencers that can help you improve your influence Terametricto get real-time tracking on Twitter handles, brand mentions, competition, influencers, themes, hashtags Data courtesy Klout
8. Other Tools to Try… Garious Helps you spread your message across a variety of social networks in a single click. Argyle Social This is how you measure social media ROI. Track real business conversions (sales, registrations & sign-ups) from Twitter and Facebook campaigns. NutShell Mail Get a summary in your inbox every day of all activity. Great for managers looking for a simple snapshot Backupify Backup your entire social footprint in addition to Google docs you may be generating behind the scenes
9. Looking for more? Have questions? Contact us at: Audit@oneforty.com Get Your Brand Audit at: http://a.oneforty.com/oneforty-business-audit/
