At Kantar Media the audience measurement services we provide for organisations such as BARB go far beyond simply measurement. Using our planning and analysis tools we ensure that TAM, TV measurement, radio measurement, and internet measurement all allow for more effective media planning.

1. My marketing firm wish
to track consumer's
exposure to radio and
television

2. Well, indeed it is, with Portable
people meter or PPM
Is that
possible?

3. But how does PPM measure
my audience?

4. It is no less than a magic

5. PPM uses audio encoding meter to identify station and
measure audiences to offer consumer insight for cable TV
and broadcast

6. PPM does not need to be attached to a radio receiver
hence the audiences can be measured electronically

7. PPM track digital and analog broadcast whether
carried on the air, internet or by satellite and
measure who is listening to what over which
means of distribution

8. PPM conducts direct
measurement of cable, TV
and radio from single panel
of consumers to get an
insight about how media
can fit the consumer’s
lifestyle

9. The meter is carried and worn by the survey participants with the
green light on and listening is automatically registered

10. PPM’s components are easy to install and the equipment
can be shipped easily to the survey household

11. Ideas shared by
Kantar Media Audience
Kantar media house, Westgate, London W5 1UA
Telephone:
+44(0)20 8967 0007