Internship under Sameer Mathur

2. What is P&G?
Proctor & Gamble co., also
known as P&G, is an American
multinational fast moving
consumer goods company
headquartered in downtown
Cincinnati, Ohio, United States.

3. P & G was founded
on 31st October,
1837 by William
Procter, a candle
maker and James
Gamble, a soap
maker.
THE P&G STORY

6. P&G was the first
company who
advertised
directly to its
consumers back
in 1880s.

7. P&Ghas pursued international
expansion as early as 1930s, and from
1945 to 1980 it began to enter markets in
Latin America, Western Europe and Japan.

8. In 1980s, P&G ramped
up its global expansion
and developed its first
global brands,
including
Always(Whisper),
Pringles and Pantene.

9. P&G TODAY

11. P&G is the Global
Leader of
consumer goods
with a revenue of
76.27 billion
USD(2015).

12. Distribution of Net Earnings

13. HOW?

14. After the net sales growth reduced to 2.6% P&G
reorganized itself.
P&G established 7 Global Business Units (GBUs)
based on product categories which replaced the
company’s 4 geographic business units.

15. 50% of the innovation came
from the P&G’s labs and the
other 50% came through lab
partnerships and
connections with non P&G
scientists. This was called
“Connect and Develop
strategy.”

16. P&G is the global leading brand in
marketing.

20. P&G SPONSORSHIPS

21. INNOVATIVE SOCIAL CAMPAIGNS

22. DIGITAL AND SOCAL MEDIA MARKETING

23. FUTURE FOR P&G
• P&G should push towards
reaching 5 billion customers.
• P&G should continue to
evolve and innovate.
• P&G should focus more on
digital media marketing and
on interactive advertising as
social media is gaining
accessibility across
generations and geography.

24. SUMMERY
• Proctor and Gamble touches people’s
lives over 2 billion times everyday.
• P&G operates in more than 180
countries.
• P&G is the global leading brand in
marketing.

25. Created by Olimita Roy, Jadavpur University during a
Marketing Internship under Professor Sameer
Mathur, IIM Lucknow.
DISCLAIMER