This ebook is a study on Google webmaster tools search query datas. I took a look at some datas from the impression vs click analytics and analyze them with factors or signals from the Google analytic results to be able to pin point some cause and solutions to reduce the issues. This are Google Webmaster Tool and Google Analytics-Informations Webmasters Do Not Use.

1. Google
Webmaster
Tool
&
Google WEB
ANALYTIC
“INFORMATIONS THAT WEBMASTERS OVER LOOK”
BY
OLATUNJI.ADETUNJI
www.seowebanlyst.com
SEO CONSULTING SERVICES BY SEO CONSULTING FIRM
SEO WEB ANALYST®™ THE WORLD’S MOST AFFORDABLE SEO FIRM

2. Disclaimer
Please note the information contained within this document is for educational purposes only. Every
attempt has been made to provide accurate, up to date and reliable complete information no
warranties of any kind are expressed or implied. Readers acknowledge that the author is not
engaging in rendering legal, financial or professional advice. By reading any document, the reader
agrees that under no circumstances is seowebanalyst.com responsible for any losses, direct or
indirect, that are incurred as a result of use of the information contained within this document,
including - but not limited to errors, omissions, or inaccuracies.
Copyright © 2013 by SEOWEBAnalyst®™
All rights reserved. No part of this publication may be reproduced or
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Published by:
OLATUNJI.ADETUNJI
Website: http://www.seowebanalyst.com
E-Mail: Visit us on the web at contact@seowebanalyst.com

3. Google Webmaster Tool and Google WEB
ANALYTIC INFORMATIONS THAT WEBMASTERS
OVER LOOK
Hello fellow SEO Web Analyst, today have decided to touch on some aspect and topics about Google
Webmaster Tool and Google Analytics, majorly because a lot of webmasters such as myself do overlook
some peculiar metrics and trends that should be used to our advantage but we make them slip away
easily.
Please follow me as I show you some background view of my site seo web analyst both Google analytic
and Google web master tool dashboards.
First lets kick off with the data from Google Webmasters Tool “search query under the search traffic
tab”
From the diagram above you will notice that the click through rates are always low in contrast to the
impression you get for a specific keyword; now there are two explanations to this and I will explain.
AVERAGE POSITIONING
First you have what we call the average position for the keyword your getting clicks and impressions for,
this average position is really not an influence factor but it is part of the area one should look at, as

4. Google will explain it, The average ranking of your website URLs for the query or queries. For example, if your site's URL appears at position 3 for one query and
position 7 for another query, the average position would be 5 (3+7/2).
So you need to check your current position on your desired local Google url, your position do matters as
the click through rates for your search engine rankings is distributed along the top ten. For instance, if a
keyword has a daily search query of 100 searches per day, this volume is distributed among the top ten
ranking sites….this will affect your click through rates, as the diagram explains the click through rate
percentages with respect to your ranking positions.
Search volume percentile with respect to ranking positions.
If you are lucky and have a good ranking among the top five and you are not getting clicks, then it is
obvious that your description META TAG needs to be changed.

5. KEYWORD TRENDS
The keyword trend for a particular keyword do fluctuates and some keywords tend to improve over
time while others keep going under.
The trend of a keyword can affect your click through rates; it shows you that people are losing interest in
that aspect. The use of Google’s trend should be to incorporate which of your other keywords you need
to start optimizing for and drop the ones that are not performing anymore, this saves time and not allow
you to over optimize a keyword, because it is falling from ranking.
Traffic Audience (Demo-graphic)
Another thing to look at is your audience, if your site is on global search, then you might be seeing a lot
of impression from a region that actually does not like your face (site).

6. You should take a better look at this metrics- new visits%, bounce rate%, pages/visit%, Avg-Visit
Duration.
This metrics from your Google analytics provide a much rich insight to the right people your business is
more appealing to, could be less competitive or it may be the trend in that country .
CONCLUSION
To bring this whole topic in a nutshell, I will like to say the story may differ from one web master to
another, but mostly what I share with you are the most common things to underline and tackle to
improve your impressions and click through rates. so you won’t be having a record of 335,000
impression to a 567 clicks whenever you open your searched queries in your Google Webmaster’s Tool
dashboard.