Trying to market a product or a service is something a lot of people would like to do. This is somet...

1. Baffled About Advertising On Facebook? Try This Advice
Today!
Trying to market a product or a service is something a lot of people would like to do. This is
something you can accomplish easily with Facebook marketing. If this sounds like something you
would be interested in then you need some advice first. Keep reading this article and you'll be up to
speed in no time.
Integrate your Facebook page with your other campaigns. Place links to your Facebook page on your
blog, website and in the signature of your professional emails. You should draw attention to your
Facebook page by presenting it as a way to get access to exclusive content and more promotional
offers.
If you are using Facebook to market your business, make sure that you completely fill in the "about"
section. This is a great way to communicate what your business is about. It is also an excellent area
to put in contact information, locations, phone numbers and other helpful information about your
business.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their
audience. You need to talk WITH your audience. Feel like you are having a conversation with them,
not like you are announcing things to them. Remember, Facebook is a social medium. You need to be
social.
Using "custom audiences", you can upload the email addresses of your current customers and then
target your ads towards them only. This boosts the sales conversion rate and decreases campaign
cost, since your audience will be larger.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It's
one of the things that makes the social media site so very special. It's not that hard for your company
or brand to put together a contest, and it can really open up the engagement level of your
community.

2. Off a sign up option as a part of your Facebook page to get your audience engaged. If you provide an
incentive for registering, you are likely to gain more interested followers. Offer something valuable
in return for signing up, or create a sweepstakes which requires that information for entry.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or
not, and the more fans you have who don't check out your page, the worse your EdgeRank will be.
You want fans who really are interested in your products, so let them come naturally.
Always allow comments on your Facebook page. This is not the best way to moderate content, and
will only drive away fans.
Those who use Facebook as a marketing
tool need to make sure there are ways to
interact with potential consumers. By
design, Facebook is a social network.
Most people use Facebook to
communicate and share with others, so
make sure that you are providing a
means for you to have two-way
conversation with others. Brainstorm
about your brand's specific aspects
which are inherently social. If you create
engaging content around these aspects,
people will want to share it with their
friends.
Use videos to make your Facebook page
even more engaging. Facebook is a
really visual social media platform. It's
much more visual than Twitter. Photos
are great on Facebook, and videos can
really be show stoppers. If you've got
great videos to share, you can see your posts get a lot more likes!
Add pictures to your profile page. People love pictures and it really is true that a picture is worth a
thousand words. When your fans can see what you have to offer, your customers with your products
or services, or what you stand for, they will feel more of a connection to your company.
Put together a fundraiser on Facebook. Fundraisers are great because it gives you a reason to be
"hard sell" promotional in a way that people respect. You are doing it for the greater good, but the
side benefit is that your brand's name is getting out there too. That's a win-win scenario.
Those who use Facebook as a marketing tool need to make sure there are ways to interact with
potential consumers. By design, Facebook is a social network. Most people use Facebook to
communicate and share with others, so make sure that you are providing a means for you to have

3. two-way conversation with others. Brainstorm about your brand's specific aspects which are
inherently social. If you create engaging content around these aspects, people will want to share it
with their friends.
When using Facebook for marketing purposes, always maintain a high degree of professionalism. No
matter how much you'd like to respond with an emotional viewpoint to customers, it's always best to
keep your personal opinion out of it. Act the same way you would if the customer were right there in
your office.
Before you launch a Facebook marketing campaign, prioritize your marketing goals. It's important
that your profile have a message and focus on targeting a specific action. For example, use it to
increase sales with frequent promotions VA Hangouts Video or to get people to buy a specific line of
products. A general profile will not generate that much excitement, but one that buzzes with activity
will!
Incorporate a plug-in for Facebook on your page. Some
http://www.copyblogger.com/ultimate-facebook/ blogging platforms let you integrate this element
very easily but you should be able to find the code to add a Facebook plug-in to your site in your
settings. The plug-in displays a link to the Facebook page, subscriber lists and new content.
You need to know what is new on Facebook. Since subscribers will be using these features, it's
important that you know about them, too. Test these features as they come out to determine their
value.
Keep current with Facebook's features. Using the latest features and tools is a great way to stay
relevant and impress your followers. Don't fear trying new features prior to knowing how interested
the subscribers will be.
In conclusion, as a Facebook user, you already know that millions of people use this site. But, before
today, you may not have known that it has become a common method of marketing. By properly
using the above advice, you can get started on using Facebook marketing to your advantage.