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Case Study Industry
Ecommerce
One of top agri e-commerce client from Gambian was
trying to solve the marketing of smallholder farmers’
local products through a different e-commerce platform
approach. He has the advantage of being the pioneer in
online food store and delivery service in the Gambia.
Few issues cropped up in their marketing and selling
online (e-commerce) of fresh and locally grown vegeta-
bles, fruits and processed food items. Nuvento with its
expertise in innovative tech solution delivery imple-
mented an AI powered chatbot for their online store,
which considerably improved their lead conversion
rates, engaged customers round the clock, resolved and
advised on supply-chain management.
With over 1.2 billion monthly active users, Messenger
has enough audience to matter to marketers. And it has
more than 100,000 bots and just as many developers.
Chatbot diverts positive attention of prospective
customers in Facebook and other social media
platforms. Intelligent chatbot deployment can generate
leads from Facebook who might be looking for the
products your e-commerce site might be offering, it can
act as an entry door to direct the prospects to your
online store.
One of the famous Agri-Retailer from south africa came
to us with few major problems which affected their
overall profitability.
Nuvento AI competency
Problem statement:
Low lead conversion rates: Website visitors couldn’t really
understand what the website was offering, maybe due to
problem in design or unclear calls to action which wouldn’t
optimize conversions. Landing pages had distracting
elements and clutter which would take away buyer’s
attention from completing a purchase.
Low repeat sales: they were experiencing this challenge of
reduced repeat sales through website due to low time on
site, high shopping cart abandonment. They didn’t notice
these issues & warning signs early enough, leading to
speculations as to why sales is low. Problem areas were
found as given below.
Tough Domain or Business Name.
Long check-out process- their checkout process
snags made customers abandon cart and navigate to
other sites and no notifications motivated the
customer to get back to the site to complete
shopping.
Longer TAT (turn around time) in customer support
processes: The website delivered an average user experi-
ence. Customer support team was unable to cater to
customer queries during odd hours. Unattended customer
queries had a negative impact on repeated visits to the
website which in-turn affected sales and brand image.
Insecure payment authorization systems: their payment
gateway was experiencing some issues which resulted in
repeated declined payments and this demotivated custom-
er from completing the purchase.
Nuvento studied their issues carefully and identified
each issue in-depth. Learning to identify them helped
to monitor their retail site regularly for issues. We
showcased our exciting AI chatbot which could simplify
and resolve majority of issues.
Farmfresh benefitted hugely with Nuvento’s round the
clock availability even during downtimes, Increase in
conversion rate, Increase in repeated sales, Increase in
Direct sales opportunity from social media were anoth-
er few advantages.
Benefit
Nuvento LLC
New Jersey: 525 Route 73 N,Building #5, Suite 104, Marlton, NJ 08053
Kansas: 12900 Metcalf Avenue, Suite 160, Overland Park, Kansas, 66213
Benefits
Nuvento NLP embedded AI chatbots helped their visitors
to navigate and shop their desired product with ease and
speed
Our chatbots engaged and re-engaged with the custom-
ers 24/7 without allowing them to navigate away from
the site, this ensured brand loyalty and repeat sales.
Our chatbots were adept in reminding customers about
shopping schedules which ensured repeated brand recall
and repeated sales.
Our AI chatbots ensured catalogues were viewed and
customers were motivated to purchase more than what
they needed by proper placements of discount and other
offers in the website.
Our AI chatbot took the customer along to make the
payment through our superior secure payment platform
and ensured payment was done with ease and safety.
Messenger, website chatChannel
8 weeks
4
Duration
Team Size

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Nuvento - Chatbot Development Company

  • 1. Case Study Industry Ecommerce One of top agri e-commerce client from Gambian was trying to solve the marketing of smallholder farmers’ local products through a different e-commerce platform approach. He has the advantage of being the pioneer in online food store and delivery service in the Gambia. Few issues cropped up in their marketing and selling online (e-commerce) of fresh and locally grown vegeta- bles, fruits and processed food items. Nuvento with its expertise in innovative tech solution delivery imple- mented an AI powered chatbot for their online store, which considerably improved their lead conversion rates, engaged customers round the clock, resolved and advised on supply-chain management. With over 1.2 billion monthly active users, Messenger has enough audience to matter to marketers. And it has more than 100,000 bots and just as many developers. Chatbot diverts positive attention of prospective customers in Facebook and other social media platforms. Intelligent chatbot deployment can generate leads from Facebook who might be looking for the products your e-commerce site might be offering, it can act as an entry door to direct the prospects to your online store. One of the famous Agri-Retailer from south africa came to us with few major problems which affected their overall profitability. Nuvento AI competency Problem statement: Low lead conversion rates: Website visitors couldn’t really understand what the website was offering, maybe due to problem in design or unclear calls to action which wouldn’t optimize conversions. Landing pages had distracting elements and clutter which would take away buyer’s attention from completing a purchase. Low repeat sales: they were experiencing this challenge of reduced repeat sales through website due to low time on site, high shopping cart abandonment. They didn’t notice these issues & warning signs early enough, leading to speculations as to why sales is low. Problem areas were found as given below. Tough Domain or Business Name. Long check-out process- their checkout process snags made customers abandon cart and navigate to other sites and no notifications motivated the customer to get back to the site to complete shopping. Longer TAT (turn around time) in customer support processes: The website delivered an average user experi- ence. Customer support team was unable to cater to customer queries during odd hours. Unattended customer queries had a negative impact on repeated visits to the website which in-turn affected sales and brand image. Insecure payment authorization systems: their payment gateway was experiencing some issues which resulted in repeated declined payments and this demotivated custom- er from completing the purchase.
  • 2. Nuvento studied their issues carefully and identified each issue in-depth. Learning to identify them helped to monitor their retail site regularly for issues. We showcased our exciting AI chatbot which could simplify and resolve majority of issues. Farmfresh benefitted hugely with Nuvento’s round the clock availability even during downtimes, Increase in conversion rate, Increase in repeated sales, Increase in Direct sales opportunity from social media were anoth- er few advantages. Benefit Nuvento LLC New Jersey: 525 Route 73 N,Building #5, Suite 104, Marlton, NJ 08053 Kansas: 12900 Metcalf Avenue, Suite 160, Overland Park, Kansas, 66213 Benefits Nuvento NLP embedded AI chatbots helped their visitors to navigate and shop their desired product with ease and speed Our chatbots engaged and re-engaged with the custom- ers 24/7 without allowing them to navigate away from the site, this ensured brand loyalty and repeat sales. Our chatbots were adept in reminding customers about shopping schedules which ensured repeated brand recall and repeated sales. Our AI chatbots ensured catalogues were viewed and customers were motivated to purchase more than what they needed by proper placements of discount and other offers in the website. Our AI chatbot took the customer along to make the payment through our superior secure payment platform and ensured payment was done with ease and safety. Messenger, website chatChannel 8 weeks 4 Duration Team Size