This is a Socio-startup ideation focusing on environmental issues, specifically waste problem. This proposal created for a competition purposes, yet a viable and feasible project to do.
For more discussion, contact me at
LinkedIn: https://www.linkedin.com/in/nurusyfaaws
How Software Developers Destroy Business Value.pptx
Ecore as a Socio-Startup.pdf
1. unfolding your vision of sustainability,
a closer step to make changes for the Earth
The Practice of Sustainable Lifestyle for
The Practice of Sustainable Lifestyle for
the Acceleration of
the Acceleration of
"Indonesia Bebas Sampah 2025" Program
"Indonesia Bebas Sampah 2025" Program
(ECORE: An eco-friendly socio-startup)
NURUSYIFA WIDIA S - 195120107111002 - Sosiologi
2. 72%
Local MSMEs said that they
intend to shift their business and
implement sustainability practice
4 from 5
people of the society in Indonesia
doesn't care about the waste
problem, especially plastic waste
(United Nations Development Programme Research 2021)
(Environmental Indifference Behavior Index Report 2018)
01
SUPPLY
DEMAND
3. Green Awareness
HOW CAN THAT HAPPEN?
a state in which consumers
demand products and
services that have undergone
an eco-friendly production
process or one that involves
recycling and safeguarding
the planets' resources
The understanding how
our behaviour impacts
the environment and
committing to making
changes to our activities
to protect the planet
Green Consumerism
Form
Sustainable
Lifestyle
5. STUDENTS
Elementary School Students
as the target of the program
to form their behaviour and
way of thinking
Who are the target?
School Target
SDN Pondok Jagung 1 Kota
Tangerang Selatan
SDN Pondok Jagung 2 Kota
Tangerang Selatan
SDN Pakulonan 1 Kota
Tangerang Selatan
SDN Pakulonan 2 Kota
Tangerang Selatan
Total Students
354 people
212 people
350 people
258 people
Community Target
KeMANGTEER
Yayasan Konservasi Alam
Nusantara
Jakarta Osoji Club
Topics
Encouragement to preserve sea
ecosystem, one of them is to
consume sea creatures daily
The importance to protect
stability between the life on
land and sea
Exposure on environmental
activities, especially on
waste problem
ENVIRONMENTAL
MOVEMENTS
Give the educational
material and content to the
school target
PARENTS
supervise the children and
their progress on behaviour
formation, by tracking the
given indicator, pre task,
and post test
SCHOOLS &
TEACHERS
make curricullum about
environment & sustainability,
to make this program even
viable & measurable
6. Who are the target?
Online shopping
activities increased 400%
during the pandemic.
44% of the consumer are
gen Z and millenials
Online shopping
rate in Indonesia is
predicted to grow
3,7 times by 2025
Jabodetabek
has 65% of the
population who
shop online
In 2025, those children will be the AGENT OF CHANGE
who promote the green consumerism behaviour
Elementary School Students and teachers in South
Tangerang, as considered to be the most reachable,
most urgent, and most potential region
PARENTS SCHOOLS
COMMUNITIES
SUPERVISE DELIVER
COMPOSE
7. SDGs no. 12
Responsible
consumption and
production
Schools &
teachers
Elementary
students & parents
Agent of change
who brings the
social change in
green consumerism
Compose
educational
material and
content, based on
their fields
Environmental
Organizations
Startup Platform
(marketplace
website)
Gather local eco-
friendly MSMEs that
sells products &
services
Make curriculum
and indicator for
the sustainability
implementation
How they
interlinked
to each
other
9. sections for eco-friendly stores that
sells eco-friendly products
The Startup Features
SHOP (Category: Product)
The transaction of SMEs who offer
service can be made in this platform
SHOP (Category: Service)
Product listing where user can find
all kinds of services and give
exposure to the SMEs by reviews
DISCOVER
Visit our website
https://www.ecore.id
10. User are exposed to the articles and
videos about environment-related
news and contents
The Startup Features
NEWSFEED (Content)
User can meet a lot of people and get
social by posting and commenting
NEWSFEED (Forum)
Visit our website
https://www.ecore.id
11. PROBLEM
-small businesses are drowning
-difficulty to find eco-friendly
everyday products
-rising of disperse eco-friendly
shop
EXISTING
ALTERNATIVES
-Earthhero
-Zero Waste Indonesia
-Sustaination
SOLUTION
-One stop shopping for
sustainable products that gather
eco-friendly shops
-A step closer to help people
make changes for the earth
through encouraged sustainable
lifestyle
-Empower Local SMEs and
develop purposeful partnership
KEY METRICS
-number of eco-friendly
merchant raised
-number of transactions made
UNIQUE VALUE
PROPOSITION
-collaborate with many
stakeholders to make an
inclusive environment of eco-
friendly
-emphasizing the content of eco-
friendly stuff and sustainability
lifestyle
HIGH LEVEL
CONCEPT
The first eco-friendly
marketplace of Local SMEs in
Indonesia
UNFAIR
ADVANTAGE
Ecore is the first ecommerce in
Indonesia that sell various
sustainable products exclusively.
CHANNELS
- Partnership with Environmental
movements and organizations
-Campaign through social media,
i.e Instagram and website
articles
CUSTOMER
SEGMENTS
-Tech-savvy young adult
-Habitual buying behaviour
-People who already implement
eco-conscious shopping
behaviour
EARLY
ADOPTERS
- Green Lifestyle Community
- Agreeableness
COST STRUCTURE
-hosting & website development
-partnership contract & promotion
REVENUE STREAMS
-Profit sharing per transaction
-Freemium model
REVENUE
COGS
Gross Margin
Operational
Net profit
2021
Rp.2.000.000.000,00
Rp. 1.200.000.000,00
Rp.800.000.000,00
Rp. 200.000.000,00
Rp.600.000.000,00
Revenue : Rp.2.000.000.000,00
Multiple : 10 (EV for Environmental services)
Valuation in 2025 : Rp.20.000.000.000,00
The Startup Business
Model and Valuation
12. Planning and
executing outreach
education program
Startup (Website
Development)
Marketing &
product launch
Growth & Innovation
PROJECT
PROJECT
ROADMAP
ROADMAP
Annually
Q1
RAISE COMMUNITIES
& ORGANIZATIONS
Q2
COMPOSING
CURRICULLUM AND
MATERIALS
Q3
RAISE SCHOOL
PARTNERS
Q4
PROGRAM
REALIZATION
