Ferretti Yachts Museum

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Task: {top-level factory museum} The museum aims to expose the important and prestigious history of Ferretti Yachts as well as for its innovative current and future ideas/concepts, all from a new artistic perspective. Since the vision of Ferretti is to make their customers' dream come true (by offering them the best yachts). The concept of the museum is to offer this dream for a short period. Creating this museum will suggest and introduce new possible businesses and will increase visibility and dominance of Ferretti. Goals of the museum: -Brand promotion: High quality environment, artworks, service, yacht models. And collaborate with universities(ones specialized in yacht design) -Corporate identity: Website, print based promotions -Mainly the museum will be divided into several sections: History and documentation {experience the history, discover the fascinating history of ferretti, old documented films} such as Documentation: publications and studies done on ferretti, archives of the firm. documents/database of both administrative & artistic documents, maybe on the life and history of ferretti.

Business Education

MUSEUM

“Ferretti Yachts factory museum proposal”

nour abdallah

about

§  One of the world leaders in the design,
construction and sale of motor yachts

§  Unique portfolio of the most exclusive,
prestigious brands in the nautical world

§  Ferretti is also present in Asia, as well as in the
United States with Allied Marine

§  One of the top companies operating in the
North American market that specializes in the
sale and marketing of these luxury yachts as
well as other nautical services.

task

The museum aims to expose the important and
prestigious history of Ferretti Yachts as well as for its
innovative current and future ideas/concepts, all from a
new artistic perspective.

MUSEUM structure

was
is
will be
Art & Ferretti
Live Ferretti

location. possible spaces & needs

The museum’s identity

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Ferretti Yachts Museum

1. MUSEUM “Ferretti Yachts factory museum proposal” nour abdallah

2. about §  One of the world leaders in the design, construction and sale of motor yachts §  Unique portfolio of the most exclusive, prestigious brands in the nautical world §  Ferretti is also present in Asia, as well as in the United States with Allied Marine §  One of the top companies operating in the North American market that specializes in the sale and marketing of these luxury yachts as well as other nautical services.

3. task The museum aims to expose the important and prestigious history of Ferretti Yachts as well as for its innovative current and future ideas/concepts, all from a new artistic perspective.

4. ferretti mission

5. ferretti vision

6. MUSEUM structure was is will be Art & Ferretti Live Ferretti

7. was is

8. is

9. is ill be w t & Fer Ar e Ferr Liv

10. Art & Ferretti Live Ferretti

11.

12. Live Ferretti

13. location. possible spaces & needs The museum’s identity

14. location: coast of Genoa

15. benchmarking: