01 Mobile internet 02 App overview 03 User behavior 04 Social media apps 05 Mobile game apps 06 Dating apps 07 Food delivery and ride-hailing apps

1. INDUSTRIES & MARKETS
Mobile apps in Vietnam

2. Table of Contents
1
01 Mobile internet
04
Internet users in Vietnam 2010-2025
05
Mobile internet users in Vietnam 2010-2025
06
Mobile broadband penetration forecast in Vietnam 2010-2025
07
Market share of mobile operating systems Vietnam 2009-2021
08
Market share of mobile vendors in Vietnam 2021
02 App overview
10
Consumer expenditures on mobile apps Vietnam 2018-2021
11
Number of mobile apps downloaded Vietnam 2018-2021
12
Leading Android mobile apps categories based on downloads Vietnam 2020
13
Leading Vietnamese Android app publishers Vietnam 2021, by download
14
Share of apps of major Vietnamese Android publishers Vietnam 2021, by category
15
Leading iOS mobile apps categories based on downloads Vietnam 2020
16
Leading mobile apps among iOS users based on usage length Vietnam 2021
03 User behavior
18
Mobile apps usage among Vietnamese internet users Q3-2020, by category
19
Number of mobile apps used per week among iOS users Vietnam 2019-2021
20
Daily average time spent using apps among iOS users Vietnam 2020
21
Breakdown of daily time spent on mobile apps of iOS users Vietnam 2021, by category
04 Social media apps
23
Leading social media apps in Vietnam in Q1 2022
24
Leading primary social media apps in Vietnam in Q1 2022
25
Leading social media apps for casual scrolling Vietnam in Q1 2022
26
Leading social media apps to watch short videos in Vietnam in Q1 2022
05 Mobile game apps
28
Number of newly released mobile games Vietnam 2018-2021
29
Number of mobile games downloads Vietnam 2017-2021
30
Time gamers spent playing video games each week Vietnam 2021
31
Most popular devices for playing video games Vietnam 2021
32
Most popular mobile esports games 2020, by number of downloads
06 Dating apps
34
Penetration rate of mobile dating apps in Vietnam 2020
35
Frequency of using mobile dating apps in Vietnam 2020
36
Leading purposes for using mobile dating apps in Vietnam 2020
37
Most used mobile dating apps in Vietnam 2020
07 Food delivery and ride-hailing apps
39
Leading food delivery services based on market share Vietnam 2021

3. Table of Contents
2
40
Leading ride-hailing services based on market share Vietnam 2019
41
Most popular car ride-hailing services based on usage Vietnam 2021
42
Most popular bike ride-hailing services based on usage Vietnam 2021

4. Mobile internet
CHAPTER 01

5. Description: In 2021, the number of internet users in Vietnam amount to an estimated 72.53 million. The online audience is projected to reach 82.25 million users by 2025.
Read more
Note(s): Vietnam; 2010-2019; All values are estimates.
Source(s): Statista
Number
of
users
in
millions
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
0
10
20
30
40
50
60
70
80
90
24.35
27.85
32.01
34.32
36.05
38.32
42.08
49.61
55.97
67.22
69.24
72.53
75.43
77.98
80.24
82.25
4
Forecast of the number of internet users in Vietnam from 2010 to 2025 (in
millions)
Internet users in Vietnam 2010-2025

6. Description: In 2021, the number of mobile internet users in Vietnam amounts to an estimated 71.54 million. They are projected to reach 82.15 million users by 2025.
Read more
Note(s): Vietnam; 2010-2019; All values are estimates.
Source(s): Statista
Number
of
users
in
millions
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
0
10
20
30
40
50
60
70
80
90
0.03 0.1 0.31 0.88 2.39
6.21
14.5
29.17
44.48
61.35
66.84
71.54
75
77.77
80.11
82.15
5
Forecast of the number of mobile internet users in Vietnam from 2010 to
2025 (in millions)
Mobile internet users in Vietnam 2010-2025

7. Description: In 2021, the number of mobile broadband connections per 100 inhabitants in Vietnam amount to approximately 83.64. Mobile broadband penetration in Vietnam is projected to reach 98.18 connections per 100 inhabitants by 2025. Mobile broadband
connections include cellular connections with a download speed of at least 256 kbit/s (without satellite or fixed-wireless connections). Cellular Internet-of-Things (IoT) or machine-to-machine (M2M) connections are excluded.
Read more
Note(s): Vietnam; 2010-2019; All values are estimates.
Source(s): Statista
Number
of
subscriptions
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
0
20
40
60
80
100
120
7.99
14.4
17.07 18.97
31.33
38.61
46.9 47.41
71.89 72.46
78.65
83.64
88.02
91.87
95.24
98.18
6
Forecast of the number of mobile broadband connections per 100
inhabitants in Vietnam from 2010 to 2025
Mobile broadband penetration forecast in Vietnam 2010-2025

8. Description: In 2021, Android held a share of around 66 percent of the mobile operating system market in Vietnam, making it the mobile operating system with the largest market share. iOS ranked second with almost 34 percent share of the market, followed by
Samsung. Read more
Note(s): Vietnam; 2009 to 2021
Source(s): StatCounter
Market
share
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
0%
20%
40%
60%
80%
100%
120%
Android iOS Windows Unknown BlackBerry OS Series 40 Nokia Unknown Samsung SymbianOS LG Sony Ericsson Other MeeGo
7
Market share of mobile operating systems in Vietnam from 2009 to 2021
Market share of mobile operating systems Vietnam 2009-2021

9. Description: In 2021, Apple led the mobile vendor market in Vietnam with a share of 33.85 percent. Samsung had the second-highest market share, amounting to over 30 percent that year.
Read more
Note(s): Vietnam; 2021
Source(s): StatCounter
0% 5% 10% 15% 20% 25% 30% 35% 40%
Apple
Samsung
Oppo
Xiaomi
Vivo
Huawei
Realme
Unknown
Nokia
Sony
Other
33.85%
30.63%
14.55%
7.84%
3.88%
2.09%
1.68%
1.51%
1.03%
0.56%
2.38%
Market share
8
Market share of leading mobile vendors across Vietnam as in 2021
Market share of mobile vendors in Vietnam 2021

10. App overview
CHAPTER 02

11. Description: In 2021, the value of consumer spending on mobile apps in Vietnam amounted to 416 million U.S. dollars, more than double the spending amount reported in 2018. In that year, Vietnamese consumers downloaded over three billion mobile apps in total.
Read more
Note(s): Vietnam; 2018 to 2021
Source(s): Data.ai; DataReportal; Hootsuite; We Are Social
Consumer
spending
in
million
U.S.
dollars
2018 2020 2021
0
50
100
150
200
250
300
350
400
450
161.6
290
416
10
Total consumer spending on mobile apps in Vietnam in 2018 and 2021 (in
million U.S. dollars)
Consumer expenditures on mobile apps Vietnam 2018-2021

12. Description: In 2021, the number of mobile apps downloaded in Vietnam reached approximately 3.4 billion, indicating an increase from 2020. In that year, the total consumer spending on mobile apps amounted to around 416 million U.S. dollars.
Read more
Note(s): Vietnam; 2018 to 2021
Source(s): Data.ai; DataReportal; Hootsuite; We Are Social
Number
of
downloaded
apps
2018 2020 2021
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
2.74 2.78
3.37
11
Total number of mobile apps downloaded in Vietnam in 2018 and 2021 (in
billion)
Number of mobile apps downloaded Vietnam 2018-2021

13. Description: In 2020, mobile apps under the gaming category accounted for over 64 percent of the downloads of all apps on Android in Vietnam, the highest share of downloads among all categories. Tools apps ranked second with around 5.5 percent of downloads.
Read more
Note(s): Vietnam; 2020
Source(s): Appota
0% 10% 20% 30% 40% 50% 60% 70%
Games
Tools
Photo
Social network
Entertainment
Other
64.5%
5.5%
4.9%
4.4%
3.8%
16.9%
Share of downloads
12
Most downloaded mobile apps categories on Android in Vietnam in 2020
Leading Android mobile apps categories based on downloads Vietnam 2020

14. Description: As of July 2021, Zalo Group was the Vietnamese app publisher with the highest number of downloads on Google Play, having over 281.56 million downloads in total. Zalo, one of the leading social media apps in Vietnam, is among the products of this
publisher. Read more
Note(s): Vietnam; as of July 2021
Source(s): 42matters
0 50 100 150 200 250 300
Zalo Group
LuuTinh Developer
recorder & smart apps
AZ mobile software
ECO MOBILE VN
Assostive Touch Team
AZ Screen Recorder
9xgeneration
VinSmart
Rubycell Entertainment
281.56
152.43
130.3
128.97
106.29
101.16
82.57
77.4
72.33
68.89
Total downloads
13
Leading Vietnamese app publishers on Google Play based on total downloads
in Vietnam as of July 2021 (in million downloads)
Leading Vietnamese Android app publishers Vietnam 2021, by download

15. Description: As of July 2021, non-game apps accounted for 73 percent of the total Android apps released by Vietnamese publishers. In that year, Zalo Group was the leading Vietnamese publisher on Google Play based on the number of downloads.
Read more
Note(s): Vietnam; as of July 2021
Source(s): 42matters
0% 10% 20% 30% 40% 50% 60% 70% 80%
Games
Non-game apps
27%
73%
Share of Android apps
14
Breakdown of apps released by Vietnamese publishers on Google Play in
Vietnam as of July 2021, by category
Share of apps of major Vietnamese Android publishers Vietnam 2021, by category

16. Description: In 2020, mobile apps under the gaming category accounted for over 40 percent of the downloads of all apps on iOS in Vietnam, the highest share of downloads among all categories. Photos and videos apps ranked second with around eight percent of
downloads. Read more
Note(s): Vietnam; 2020
Source(s): Appota
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Games
Photos and videos
Utilities
Finance
Entertainment
Business
Education
Other
41.2%
8.1%
6.7%
5.8%
5.3%
4.9%
4.9%
23.1%
Share of downloads
15
Most downloaded mobile apps categories on iOS in Vietnam in 2020
Leading iOS mobile apps categories based on downloads Vietnam 2020

17. Description: In 2021, Facebook was the leading mobile app among iOS users in Vietnam, accounting for 20 percent of the respondents' total time spent using mobile apps. Facebook, YouTube, Zalo, Messenger, TikTok together were responsible for around half of the
mobile app usage length among the respondents.Read more
Note(s): Vietnam; December 2021; 105 respondents; 15-45 years; excluding essential iOS apps, among iOS device users in Ha Noi and Ho Chi Minh City
Source(s): Q&Me
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Facebook
YouTube
TikTok
Zalo
Messenger
Shopee
Others
20%
10%
9%
8%
8%
5%
46%
Share of usage length
16
Leading mobile apps among iOS users based on usage length in Vietnam in
2021
Leading mobile apps among iOS users based on usage length Vietnam 2021

18. User behavior
CHAPTER 03

19. Description: In the third quarter of 2020, messaging apps had the highest usage rate of all mobile app categories among Vietnamese internet users, as stated by 94.7 percent of the respondents. Social networking apps followed as a close second, as used by 94.5
percent of the survey participants. Meanwhile, around 11 percent of them reported using dating and friendship apps that year.Read more
Note(s): Vietnam; Q3 2020; 16-64 years; among internet users
Source(s): DataReportal; GWI; Hootsuite; We Are Social
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Chat (messengers)
Social networking
Entertainment and video
Map
Shopping
Music
Game
Banking and financial services
Health, fitness and nutrition
Dating and frienship
94.7%
94.5%
83.4%
72.4%
68.5%
58%
57.2%
40.1%
24.4%
10.7%
Share of respondents
18
Share of mobile apps usage among internet users in Vietnam in 3rd quarter
2020, by category
Mobile apps usage among Vietnamese internet users Q3-2020, by category

20. Description: In 2021, the number of mobile apps used in a week reached 25.67 among respondents who used the iOS operating system in Vietnam. In that year, on average, a Vietnamese iOS user spent over six hours using mobile apps per day.
Read more
Note(s): Vietnam; December 2021; 105 respondents; 15-45 years; among iOS device users in Ha Noi and Ho Chi Minh City
Source(s): Q&Me
Number
of
mobile
apps
2019 2020 2021
0
5
10
15
20
25
30
16.8
22.1
25.67
19
Number of mobile applications used in a week among iOS users in Vietnam
from 2019 to 2021
Number of mobile apps used per week among iOS users Vietnam 2019-2021

21. Description: In 2020, around 22 percent of respondents who used the iOS operating system in Vietnam stated that they spent three to four hours on mobile apps per day. Meanwhile, approximately 13 percent of them used these apps for over seven hours daily.
Read
more
Note(s): Vietnam; November 2020; 105 respondents; 18-39 years; among iOS device users in Ha Noi and Ho Chi Minh City
Source(s): Q&Me
0% 5% 10% 15% 20% 25%
Under 2 hours
2-3 hours
3-4 hours
4-5 hours
5-6 hours
6-7 hours
Over 7 hours
14%
15%
22%
15%
12%
8%
13%
Share of respondents
20
Average time spent using mobile apps per day among iOS users in Vietnam in
2020
Daily average time spent using apps among iOS users Vietnam 2020

22. Description: In 2021, on average, Vietnamese respondents who used the iOS operating system spent 21 percent of the total time using mobile apps on social network apps. Meanwhile, shopping apps accounted for six ercent of the total app-using time.
Read more
Note(s): Vietnam; December 2021; 105 respondents; 15-45 years; among iOS device users in Ha Noi and Ho Chi Minh City
Source(s): Q&Me
0% 5% 10% 15% 20% 25%
Social network
Video/movie
Online messaging/calling
Game
Searching
Shopping
Others
21%
21%
21%
11%
8%
6%
13%
Share of time spent using mobile apps
21
Breakdown of daily time spent using mobile apps among iOS users in
Vietnam in 2021, by app category
Breakdown of daily time spent on mobile apps of iOS users Vietnam 2021, by category

23. Social media apps
CHAPTER 04

24. Description: According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2022, 94 percent of respondents stated that they used Facebook, followed by Zalo and YouTube. While Facebook and YouTube are known globally,
Zalo is Vietnam`s premier chatting platform that was launched in 2012.Read more
Note(s): Vietnam; Q1 2022; 1455 respondents; 16-61 years; among internet users nationwide
Source(s): Decision Lab
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Facebook
Zalo
Youtube
Tiktok
Instagram
Twitter
Pinterest
LinkedIn
94%
89%
85%
58%
49%
26%
19%
10%
Share of respondents
23
Leading active social media apps among internet users in Vietnam as of 1st
quarter of 2022
Leading social media apps in Vietnam in Q1 2022

25. Description: According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2022, Facebook was the leading primary social media app, as reported by 47 percent of the respondents. Meanwhile, the Vietnamese platform Zalo
was regarded as the primary app by 24 percent of them.Read more
Note(s): Vietnam; Q1 2022; 1455 respondents; 16-61 years; among internet users nationwide
Source(s): Decision Lab
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Facebook
Zalo
Youtube
TikTok
Others/Don't care
Instagram
47%
24%
18%
5%
3%
3%
Share of respondents
24
Leading primary social media apps among internet users in Vietnam as of 1st
quarter of 2022
Leading primary social media apps in Vietnam in Q1 2022

26. Description: According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2022, the most popular platform for browsing mindlessly among Vietnamese respondents was Facebook, as stated by 48 percent of them. Facebook
was also the leading platform based on usage that year in Vietnam. Read more
Note(s): Vietnam; Q1 2022; 1455 respondents; 16-61 years; among internet users nationwide
Source(s): Decision Lab
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
Facebook
YouTube
TikTok
48%
15%
13%
Share of respondents
25
Leading social media apps for browsing mindlessly in Vietnam as of 1st
quarter of 2022
Leading social media apps for casual scrolling Vietnam in Q1 2022

27. Description: According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2022, TikTok was the leading social media app for watching short videos, as stated by 37 percent of the respondents. Meanwhile, 28 percent of them
used Facebook for the same purpose. Read more
Note(s): Vietnam; Q1 2022; 1455 respondents; 16-60 years; among internet users nationwide
Source(s): Decision Lab
0% 5% 10% 15% 20% 25% 30% 35% 40%
TikTok
Facebook
YouTube
37%
28%
25%
Share of respondents
26
Leading social media apps for watching short videos among internet users in
Vietnam as of 1st quarter of 2022
Leading social media apps to watch short videos in Vietnam in Q1 2022

28. Mobile game apps
CHAPTER 05

29. Description: In 2020, there were 212 newly released mobile games in Vietnam, indicating an increase from the previous year. According to the forecast, the number of new mobile games released in 2021 will reach 200.
Read more
Note(s): Vietnam; 2018 to 2020; * Forecasted. Read more
Source(s): Appota
Number
of
newly
released
mobile
games
2018 2019 2020 2021*
0
50
100
150
200
250
123
171
212
200
28
Number of newly released mobile games in Vietnam from 2018 to 2020 with
a forecast for 2021
Number of newly released mobile games Vietnam 2018-2021

30. Description: In 2020, the number of mobile games downloads in Vietnam reached 1.5 billion, indicating a steady increase from previous years. According to the forecast, the number of mobile games downloads in the country will be approximately 1.55 billion in 2021.
Read more
Note(s): Vietnam; 2017 to 2020; * Forecasted. Read more
Source(s): Appota
Number
of
mobile
games
downloads
2017 2018 2019 2020 2021*
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
1.35
1.39 1.38
1.5
1.55
29
Number of mobile games downloads in Vietnam from 2017 to 2020 with a
forecast for 2021 (in billion)
Number of mobile games downloads Vietnam 2017-2021

31. Description: According to a survey conducted in Vietnam in 2021, approximately 22.4 percent of respondents stated that they spent between seven and 12 hours playing video games every week. On average, Vietnamese respondents spent over ten hours playing
video games weekly. Read more
Note(s): Vietnam; January 5 to 12, 2021; 500 respondents; 18 years and older
Source(s): Limelight Networks
0% 5% 10% 15% 20% 25%
Less than 1 hour a week
1 to 2 hours a week
2 to4 hours a week
4 to 7 hours a week
7 to 12 hours a week
12 to 20 hours a week
More than 20 hours a week
6%
8.6%
14.8%
14%
22.4%
21%
13.2%
Share of respondents
30
Average weekly time gamers spent playing video games in Vietnam as of
January 2021
Time gamers spent playing video games each week Vietnam 2021

32. Description: According to a survey on gaming conducted in Vietnam in 2021, mobile phone was the most used device for gaming among the respondents, with a usage scale of 2.7 out of 4 points. Computer ranked as the second-most popular device for games, having
a scale of 2.1. Read more
Note(s): Vietnam; January 5 to 12, 2021; 500 respondents; 18 years and older
Source(s): Limelight Networks
0.0 0.5 1.0 1.5 2.0 2.5 3.0
Mobile phone
Computer
Tablet
Gaming console
2.7
2.1
1.6
1.6
Scale
31
Most popular devices for playing video games in Vietnam as of January 2021
(on a scale of 0 to 4)
Most popular devices for playing video games Vietnam 2021

33. Description: In 2020, the battle royal game Garena Free Fire reigned as the most downloaded eSports game in Vietnam, at over 18.2 million downloads. This was followed by Arena of Valor and PUBG Mobile, at respectively 14.65 and 9.58 million downloads. Garena -
the Singaporean-based publisher of Garena Free, alongside VNG, one of Vietnam`s leading game publishers, dominated the country`s mobile eSports market with the highest numbers of game downloads that year.Read more
Note(s): Vietnam; 2020; * Forecast. Read more
Source(s): Appota; Data.ai
0 2 4 6 8 10 12 14 16 18 20
Garena Free Fire
Arena Of Valor
PUBG Mobile
Mobile Legends: Bang Bang
Call Of Duty Mobile
Wild Rift
18.24
14.65
9.56
6.43
3.19
1.19
Number of downloads
32
Leading mobile esports games in Vietnam in 2020, by number of downloads
(in million)
Most popular mobile esports games 2020, by number of downloads

34. Dating apps
CHAPTER 06

35. Description: According to a survey on mobile dating apps conducted by Rakuten Insight in September 2020, approximately 54 percent of respondents in Vietnam stated that they had not used mobile dating apps. The same survey found that the main reason why they
had not used mobile dating apps was because they thought that such apps were not suited to Vietnamese culture.Read more
Note(s): Vietnam; September 9 to 30, 2020; 3,160 respondents; 16 years and older; among 1,709 female and 1,451 male respondents
Source(s): Rakuten Insight
Share
of
respondents
Yes No
0%
10%
20%
30%
40%
50%
60%
46%
54%
34
Share of people who used mobile dating apps in Vietnam as of September
2020
Penetration rate of mobile dating apps in Vietnam 2020

36. Description: According to a survey on mobile dating apps conducted by Rakuten Insight in September 2020, approximately 34 percent of Vietnamese respondents who used mobile dating apps stated that they used such apps several times a week. The same survey
found that around 46 percent of respondents in Vietnam used mobile dating apps.Read more
Note(s): Vietnam; September 9 to 30, 2020; 1,464 respondents; 16 years and older; among respondents who used mobile dating apps
Source(s): Rakuten Insight
0% 5% 10% 15% 20% 25% 30% 35% 40%
Daily
Several times a week
Only on weekends
Several times a month
Once or twice a month
Rarely
Never
22.2%
34.22%
18.99%
9.97%
5.6%
7.92%
1.09%
Share of respondents
35
Frequency of using mobile dating apps in Vietnam as of September 2020
Frequency of using mobile dating apps in Vietnam 2020

37. Description: According to a survey on mobile dating apps conducted by Rakuten Insight in September 2020, approximately 36 percent of respondents in Vietnam stated that they primarily used mobile dating apps for finding a long-term romantic partner or
relationship. The same survey found that around 46 percent of respondents in Vietnam used mobile dating apps.Read more
Note(s): Vietnam; September 9 to 30, 2020; 1,464 respondents; 16 years and older; among respondents who used mobile dating apps
Source(s): Rakuten Insight
0% 5% 10% 15% 20% 25% 30% 35% 40%
To find a long-term romantic partner/ long-term relationship
To meet new people
Just for my own entertainment
Looking for casual hook-up/ casual sex
Looking for a long-term sex partner
To look for a spouse
Others
35.59%
30.05%
14.07%
10.66%
4.17%
4.1%
1.37%
Share of respondents
36
Main purposes for using mobile dating apps in Vietnam as of September
2020
Leading purposes for using mobile dating apps in Vietnam 2020

38. Description: According to a survey on mobile dating apps conducted by Rakuten Insight in September 2020, approximately 60 percent of Vietnamese respondents who used mobile dating apps stated that they used Tinder. The same survey found that around 46
percent of respondents in Vietnam used mobile dating apps.Read more
Note(s): Vietnam; September 9 to 30, 2020; 1,464 respondents; 16 years and older; among respondents who used mobile dating apps
Source(s): Rakuten Insight
0% 10% 20% 30% 40% 50% 60% 70%
Tinder
Others
OKCupid
YmeetMe
Coffee Meets Bagel
Grindr
Bumble
Tantan
Paktor
62.02%
17.28%
15.37%
15.37%
12.7%
10.72%
9.9%
8.47%
6.35%
Share of respondents
37
Leading mobile dating apps in Vietnam as of September 2020
Most used mobile dating apps in Vietnam 2020

39. Food delivery and ride-hailing
apps
CHAPTER 07

40. Description: In 2021, ShopeeFood and GrabFood were the leading food delivery service in Vietnam, holding 41 percent of the market share in this segment each. ShopeeFood was previously called Now and rebranded to its current name after being acquired by Sea
Group in 2017. Read more
Note(s): Vietnam; 2021
Source(s): Momentum Works
ShopeeFood (previously Now)
41%
GrabFood 41%
Baemin 15%
GOjek 3%
39
Market share of leading food delivery services in Vietnam in 2021
Leading food delivery services based on market share Vietnam 2021

41. Description: In 2019, Grab was the leading ride-sharing platform in Vietnam with 73 percent of the market share. Founded in Singapore in 2012, Grab offers transportation, food delivery, and digital payment services via its mobile app.
Read more
Note(s): Vietnam; 2019
Source(s): VnExpress
0% 10% 20% 30% 40% 50% 60% 70% 80%
Grab
Be
Gojek
73%
16%
10%
Market share
40
Market share of leading ride-hailing platforms in Vietnam in 2019
Leading ride-hailing services based on market share Vietnam 2019

42. Description: According to a survey conducted by Q&Me in May 2021, Grab was the leading ride-hailing platform in Vietnam in terms of usage. Meanwhile, around two percent of the survey participants reported using other services than the ones listed.
Read more
Note(s): Vietnam; May 2021; 890 respondents; 16 years and older
Source(s): Q&Me
0% 10% 20% 30% 40% 50% 60% 70%
Grab
Be
FastGo
MyGo
VATO
Others
66%
22%
8%
8%
4%
2%
Share of respondents
41
Most used car ride-hailing platforms in Vietnam as of May 2021
Most popular car ride-hailing services based on usage Vietnam 2021

43. Description: According to a survey conducted by Q&Me in May 2021, Grab was the leading bike ride-hailing platform in Vietnam in terms of usage. Meanwhile, around 19 percent of the survey participants reported using Gojek to use this service.
Read more
Note(s): Vietnam; May 2021; 890 respondents; 16 years and older
Source(s): Q&Me
0% 10% 20% 30% 40% 50% 60% 70%
Grab
Gojek
Be
MyGO
FastGo
VATO
60%
19%
18%
4%
4%
2%
Share of respondents
42
Most used bike ride-hailing platforms in Vietnam as of May 2021
Most popular bike ride-hailing services based on usage Vietnam 2021

44. Sources
43
42matters
Appota
Data.ai
DataReportal
Decision Lab
GWI
Hootsuite
ITU
Limelight Networks
Momentum Works
OECD
Q&Me
Rakuten Insight
StatCounter
Statista
VnExpress
We Are Social
CTO Vietnam Network