Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Project2 cc
1. Background of the organization and
the crisis
Public media corporation of the UK
One of the most known and prestigious TV in the world
More than 23,000 employees
BBC Trust
Good public image
Competitors (CNN, ABC, CBS, Al-Jazeera...)
2. Background of the organization and
the crisis (II)
Jimmy Savile accused of sexual
and child abuse
Representative presenter inside
the organization
Media reports there was abuse
inside the own BBC buildings
BBC dropped a documentary
which investigated the abuses of
Jimmy Savile
3. Organizational response
BBC has not been transparent
It did not prevent the crisis
It basically denied the case despite there were
internal voices which confirmated it
No independent investigation
Only routinary measures
Not only a voice --> No credibility
5. Media Response (II)
The Telegraph ."BBC is known for its high-
moral tone but it now has some very damning
questions to answer"
The Times. "because the BBC feared that it
would clash with planned Christmas tributes to
one of its biggest stars"
International coverage
6. Stakeholders response
Public politics figures want an independent
investigation (David Cameron, Ed Miliband...)
"...fair with the victims."
Activist groups. NSPCC said it was "one of the
most prolific sex offenders [...] BBC did not do
anything to stop it"
7. Stakeholders response (II)
Stakeholders feel
there is a crisis in
the organization
and nothing it is
done to resolve it
8. Recommendations
Transparency
Letting the CMT acting freely. No pressures
inside the firm
Collaborating with the police
Prevention – Good internal policies
Not focusing the power of decision