1. © 2014 – Proprietary and Confidential Information of Defense Mobile Corp
DEFENSE MOBILE CORPORATION
Military / Veteran Affinity Program
Card Linked Offers: Cash Back Rewards, Deals, & Offers

2. © 2014 – Proprietary and Confidential Information of Defense Mobile Corp
WHAT WE ARE OFFERING
BRANCH SPECIFIC OFFERING
ARMYmobile
NAVYmobile
AIRFORCEmobile
MARINESmobile
COASTGUARDmobile
EXCLUSIVELY FOR ACTIVE DUTY MILITARY, VETERANS & FAMILIES
Eligibility based upon validation via 3rd party connection to DMDC to confirm active duty & veteran status (DD-214)
THE BEST WIRELESS NETWORKS IN AMERICA
The company will launch service in partnership with the 3 largest US carriers.
THE LATEST SMARTPHONES @ 0% APR
Defense Mobile has signed direct partnerships with Apple, Samsung, LG, Kyocera. And offers members the option to
pay for devices through our 0% APR financing option
AFFORDABLE PLANS STARTING AT $30/mo.
Plans 20% to 30% less than AT&T, Verizon and Sprint
CUSTOM BUILT APPLICATIONS
MILISOURCE, MILICASH, MILIMAIL – All designed to make life simple & a little more rewarding for veterans.

3. © 2014 – Proprietary and Confidential Information of Defense Mobile Corp
OUR TARGET MARKET – A Highly Concentrated Customer Base
TARGET MARKET SIZE: 51.6 MILLION
DMC will leverage the existing brand strength of each military branch and
focus on secondary and tertiary markets where military families make up a
large percentage of the population of the local communities
CONCENTRATED MARKETS:
Norfolk VA, Huntsville AL, Killeen TX, San Antonio, TX, Fayetteville NC,
Tacoma WA, Washington DC, Hopkinsville KY, Jacksonville NC, San Diego
CA, Columbus GA, El Paso TX, Pensacola FL, Colorado Springs CO,
Bethesda MD, Ft McCoy WI, Glendale AZ, Vernon Parish LA, + 20 others
DISTINCT SUB-POPULATIONS
The Overall Military Community is comprised of several populations:
• ~2M Currently Serving/Active Duty, which includes Reserve and
National Guard Members
• ~20M Veterans, those whose term of service is complete
• ~30M Family Members
ACTIVE MILITARY COMMUNITIES VS. “OFF BASE”
The Average age of a Veteran: 58
The Average age of a Currently Serving member: 29
% of Veterans under the age of 35 years old: 8.67%
% of Veterans 65 and older: 40.45%
% of Currently Serving under the age of 41: 91.9%
% of Currently Serving age 25 and younger: 42.7%
94% of target customers categorize themselves as extremely
loyal to the MILITARY branch in which they served
References:
h+p://www.census.gov/compendia/statab/cats/na:onal_security_veterans_affairs/veterans.html
h+p://www.militaryonesource.mil/12038/MOS/Reports/2012_Demographics_Report.pdf

4. © 2014 – Proprietary and Confidential Information of Defense Mobile Corp
A HIGHLY ATTRACTIVE DEMOGRAPHIC
PURCHASING POWER: $1 Trillion
EDUCATION: Higher levels College/Advanced Degree attainment among veterans
INCOME: 35% HIGHER THAN NATIONAL AVERAGE
VACATION: 3x more than national average (Active Duty Members)
TRAVEL: 5x the national average
MOVE: 2x as often as civilian population (needing household goods)
HOMEOWNERS: 77.4% own their own homes (compared to 65.5% for the entire US population)
LANGUAGE: 100% of US Service members speak English
LOYALTY: 94% of present and past military personnel state that they notice when companies
are “military-friendly” and have a positive impression of those companies. 81% of the military community
learns of offers via word-of-mouth

5. © 2014 – Proprietary and Confidential Information of Defense Mobile Corp
A VALUE ADDED MOBILE PLATFORM: CUSTOM BUILT APPLICATIONS
MILICASH
A ROBUST MOBILE BANKING, PAYMENTS & CASH BACK REWARDS APP
DMC validates every customer, and pairs that validation with a wireless device and a MasterCard account.
Using an integrated Mobile Wallet and the MasterCard, Defense Mobile delivers meaningful military/
veteran only cash back rewards and discounts at the checkout counter, the gas pump, many other
retailers!
MILISOURCE
DELIVERS VALUABLE INFORMATION PERTAINING TO A VAST ARRAY OF VETERAN BENEFITS AND
ASSISTANCE PROGRAMS.
DMC will pre-load the MILISOURCE app on each device. The app delivers targeted veteran/military benefits
information including eligibility requirements and enrollment instructions for VA sponsored health, finance,
education, employment and housing assistance programs.
The applications includes State & local government benefits and GI Bill eligibility as well as tools for Blue
Button, eBenefits and State Benefits lookups. Benefits summaries with videos, forms, tables and more are
provided and weekly “Did You Know?” feature will push a short detailed informative SMS message about
specific high-value programs for active or retired military families, according to each user profile.
MILIMAIL
A FREE EMAIL SERVICE FOR VERIFIED MEMBERS
MILIMAIL is designed to provide transitioning military and veterans with a digital signature of their military
and veteran association. Simplified sign-up for transitioning service members to convert their .mil email to
a MILIMAIL account. Recipients will know that when they receive an email from an ARMYmobile.com
email address, that the individual who sent the email is a verified member of the U.S Military community.

6. OUR COMMITMENT
HIRE VETERANS FIRST
OUR CUSTOMER CARE WILL BE STAFFED WITH 100%
U.S. MILITARY VETERANS
To support our goal of supporting veterans 100% of
customer care representatives will be veterans. They will
acknowledge their service background when responding to
calls "Good morning, My name is Ryan Smith, retired Staff
Sergeant U.S Army 75th Ranger Regiment; who am I
speaking with and how may I help you . .. .”
GIVE BACK TO MILITARY FAMILIES IN NEED
10% OF ALL NET PROCEEDS ARE GIVEN BACK TO
MILITARY FAMILIES, CAUSES AND CHARITIES with zero
administration fees taken
NEVER STOP IMPROVING OUR SERVICE FOR
THOSE WHO HAVE SERVED
Defense Mobile is projected to generate more than $1
billion in revenue over the next three years. We are focused
on using net income and profits to enhance our ability to do
more for veterans in America.

7. © 2014 – Proprietary and Confidential Information of Defense Mobile Corp
Customer Experience – How It Works
DMC verifies customer’s military/veteran status via
direct DoD connection and opens a DMC account:
ARMYMOBILE
NAVYMOBILE
AIRFORCEMOBILE
MARINESMOBILE
COASTGUARDMOBILE
Customer opens
MiliCash Account
and is made aware that Gov
Vacation Rewards
offers discounts on purchases
made using MiliCASH card.
Customer receives a
follow on text message.
Customer pays
using MiliCASH
Card and gets 10%
discount.

8. © 2014 – Proprietary and Confidential Information of Defense Mobile Corp
The future….data mining
• DMC has a carrier like infrastructure similar to the primary large carriers (Verizon,
AT&T, Sprint) and has access to SS7 GY level data and has a direct connection to
their customers
• DMC has a very robust account profile from the combination of verification, email,
geolocation, websearch, card spending behavior, and other data; provides
opportunities for pinpointed marketing using the DMC SMS and notification
capability
• “You are near the beach and it is 99 degrees. You are searching for beach umbrellas
on your mobile device…and receive an SMS for 15% off beach umbrellas from a
Sports Authority that is only 2 miles away” …..

9. © 2014– Proprietary and Confidential Information of Defense Mobile Corp
DEFENSE MOBILE CORP
S U P E R I O R S E R V I C E R E WA R D E D
Contact: Chris Norton
Defense Mobile Corp
609-902-9533
cnorton@defensemobile.net