This document describes an assignment for an operations management term project that involves playing the online game "Burger Tycoon" and then writing a 1-2 page reflective paper. The paper should include a section summarizing the strategies used in the game and results, lessons learned from playing, and how the experience integrates and illustrates the importance of business functions working together. Students are asked to think about how techniques from operations management could help run the virtual burger business and what value each business department brought to the success or failure of the company.

1. Integration Project
” Can You Become a Burger Tycoon?”
This purpose of this term project assignment is to help you
think and integrate your study of the Operations Management
(OM) field with the other core functional areas of Finance and
Marketing, and perhaps one or more supporting fields of
business management such as Human Resource Management.
This project will consist of two parts:
1). “Burger Tycoon” Competition
http://www.addictinggames.com/burgertycoon.html
Play the game first.
As the Operations Executive of the Burger Tycoon Corporation,
you will direct all major decisions of this multi-million-dollar
company. From farm to feedlot; from franchise to corporate
headquarters – how will you rule your Burger Empire? Do you
have multinational skills? Your objective will be to maximize
profits for your company and its share-holders. Please read
carefully the tutorial (on the simulation website) for details on
how to manage your company.
2). “Burger Tycoon” Term Paper
Burger Tycoon Project paper (1-2 typed pages, single spaced,
professionally prepared). The objectives of this paper are
reflecting upon and report the integrative lessons learned from
the Burger Tycoon practice and competition. This report should
be professionally prepared and include the following sub-
sections:
1) Burger Tycoon Strategies Utilized, Results (20% of paper)
2) Lessons Learned (20% of paper)
(What OPS techniques would be helpful in running this
business? What value did each department bring to the
success/failure of your business?)
3) Role of Business Integration - (60% of paper) expand on
lessons and integrate on how you view the impact on the
functioning/dis-functioning of business in the real world.

2. 1
LISA MILLER
WAR OVER GROUND ZERO
They have almost everything in common, including the tragedy
that defines their lives. Both women
were born in the Bronx and educated in Catholic schools. They
married and raised kids of their own in
the boroughs that circle Manhattan; as parents, they—like most
of us—fought too much and counted
blessings too little. On September 11, 2001, Sally Regenhard
and Adele Welty each lost one brave and
handsome son—firefighters both—in the conflagration at the
World Trade Center. Welty’s son Timmy,
34, was recovered only partially and in pieces—a fact that she,
a 74-year-old grandmother, still cannot
bring herself to recall without her chin trembling like a child’s.
Christian Regenhard, 28, simply evap-
orated; not a cell of him was ever found. “ ‘He is unaccounted
for,’?” Regenhard remembers a gruff old
firefighter saying when she finally reached the firehouse by
phone that Tuesday night. She mimics his

3. tough Brooklyn accent—“fawr”—and as she does, her face
crumples in grief. “Unaccounted for?” she
remembers asking. “That’s something they say in war.”
I met with Welty and Regenhard recently on neutral turf—a
hotel conference room near Central
Park—for despite their shared experience, they firmly disagree
about one thing. A large Islamic cultural
center and mosque is proposed two blocks from the place where
their children died, and since former
Alaska governor Sarah Palin voiced her opposition—
“UNNECESSARY provocation; it stabs hearts”—
in a tweet heard round the world last month, the so-called
Ground Zero mosque has become the focus
of a vicious public battle. Welty supports it. She believes the
mosque and community center will give a
face and voice to moderate, peaceful, ordinary Muslims and so
stand against the forces of terrorism and
fundamentalism. “If we manage to get it built and can avoid
violence in the process, the world can see
that we are a towering nation, that we believe in and practice
freedom of religion.” Regenhard opposes
it. It’s too soon, she says. It’s too close to Ground Zero, and it
doesn’t take into account the sensitivities

4. of people like her, whose loved ones, she believes, may still be
scattered even beyond the 16-acre area
where the towers once stood. If the people behind the mosque
really desired peace, as they say they do,
they would move it somewhere else out of respect for the
sanctity of that place. “You never change hearts
and minds by shoving your religion on someone else.”
2 Lisa Miller: War Over Ground Zero
They had met before, but long ago and in a crowd. Now they
embraced, pulled apart, and
regarded each other warily. Regenhard, the voluble one, had
bought along an extra coffee: milk, no
sugar. She was guessing, based on her own mood, that Welty
would need sustenance. (I interviewed
them together, and separately, in person and by telephone, at
length.)
Welty and Regenhard had every reason to be edgy. Locally, the
fight over the mosque has been
more than ugly. Its founders—a well-known interfaith activist
and spiritual leader named Imam Feisal
Abdul Rauf; his wife, Daisy Khan; and a downtown Manhattan
real-estate developer named Sharif

5. El-Gamal—originally called their project Cordoba House, after
the medieval town in Spain where
a Muslim caliphate fostered one of the most vibrant periods of
interfaith flourishing in history. But
critics seized on the name as a signal that Rauf and the others
had Islamic hegemony in mind, and
the founders changed the name to the generic Park51 (based on
the site’s street address). Mosque
opponents hurled racist epithets at supporters; the worst came
from former Tea Party Express leader
Mark Williams, who called Allah the Muslim “monkey god.”
(He later apologized.) Enraged, local
politicians who supported the mosque steamrollered opponents’
objections, calling them bigots and
haters. When Community Board 1 gathered to vote on the
mosque May 25, the tension in the room
was so thick, the hecklers so brazen, that mob violence seemed
but a gesture away. “It was like, if
you’re for this you’re a religious fundamentalist, and if you’re
against it you’re a bigot,” says the Rev.
Chloe Breyer, a longtime colleague of Rauf ’s who was there.
Nationally, the fight over the mosque has escalated far beyond
name-calling into an emotion-
al, politically driven war over American values. Does being

6. American mean holding the personal
pain of some above the constitutional rights of others, as the
Anti-Defamation League suggested in
its statement proposing the mosque move somewhere else? Or
does it mean seeing this country as a
mighty power with a God-given mission to right global
wrongs—rhetoric not heard since George
W. Bush and the “Axis of Evil” days? Republicans running for
election have seized on the mosque
and Imam Rauf as symbols of what they see as President
Obama’s inadequate and politically correct
response to the terrorist threat. Not least among these is former
House speaker Newt Gingrich, on
the shortlist as a possible Republican presidential candidate in
2012. “Building this structure on the
edge of the battlefield created by radical Islamists…is a
political statement of shocking arrogance and
hypocrisy,” he wrote recently. In the same piece, he connected
Rauf to terrorist and fundamentalist
Islamic groups. (When I asked how he knew this, he referred me
to a National Review Web column
by the former terrorist prosecutor and partisan activist Andrew
McCarthy.) Rauf has asserted publicly
that he believes American policies abroad in part inspired the

7. calamity of 9/11, and in a recent radio
interview he refused to say whether he saw Hamas as a terrorist
group. He denies any link to any ter-
3Lisa Miller: War Over Ground Zero
rorist organization and “forcefully and consistently” has
condemned all forms of terrorism, according
to a statement from Khan.
Gingrich rejects the notion that he is fanning a local
controversy to serve his political am-
bitions. “How can you ask someone who’s concerned about
national security to fail to acknowledge
that we’re in the middle of a serious conflict? This isn’t about
one family’s tragic loss. This is about
the United States of America, which is under siege by a stealth
jihad and a militaristic jihad which is
violent.”
Last week New York’s Mayor Michael Bloomberg offered
another view of American values in
a speech he made against a backdrop of blue sky and the Statue
of Liberty. Being American, he said,
means holding tight to constitutional freedoms and the rule of
law, especially under pressure to ca-

8. pitulate. Here the centrist mayor was staking out an unpopular
position, for New Yorkers oppose the
mosque by 52 to 31 percent, according to a Quinnipiac
University poll. Nevertheless, he endeavored
to appeal to Americans’ higher principles. “We would betray
our values and play into our enemies’
hands if we were to treat Muslims differently than anyone else.
In fact, to cave to popular sentiment
would be to hand a victory to the terrorists, and we should not
stand for that.” His voice broke as he
talked about the firefighters who rushed into the buildings to
save lives, without regard to race, creed,
or religion.
At the eye of this storm stand two grieving mothers who don’t
ever want to hear the word
“closure.” Each remains convinced of the rightness of her
position, and it is in their congenial conver-
sation that one sees the issue laid bare. The core conflict over
the Ground Zero mosque is not about
racism, tolerance, paranoia, or even politics—though each of
these has come to play an important
part. It’s about the appropriate place of private pain in the
public sphere and how to hold memory

9. sacred when the world, in all its craven momentum, moves on.
Park51 was born several years ago, the vision of Rauf, Khan,
and El-Gamal. In 1997 Rauf and
Khan founded the American Society for Muslim Advancement,
an organization devoted to interfaith
work and promoting the cause of moderate Islam. In addition,
Rauf had been the imam, or pastor, of
a mosque in Tribeca, just 10 blocks north of the new,
controversial site, for nearly 30 years. El-Gamal
had his office nearby and prayed there frequently. The mosque,
which still exists today, is a tiny store-
front wedged between a bar and a French bistro. On Friday
afternoons—which for Muslims is like
Sunday morning—congregants overflow onto the sidewalk.
Frustrated by the cramped quarters, El-Gamal, an American
born to a Polish mother and an
Egyptian father, was inspired to improve facilities for Muslims
downtown—and, after 9/11, to show
his friends and neighbors “a new face of Islam, the voice that is
not heard.” He bought the building
4 Lisa Miller: War Over Ground Zero
at 45–51 Park Place two years ago for $5 million, and together

10. with Khan and Feisal sketched out a
plan. They would demolish the existing building and put in its
place a deluxe, multipurpose center
big enough to house a swimming pool, a gym, exhibition space,
conference rooms, day care, a senior
center, and a 500-seat auditorium. It would accommodate all the
downtown workers—lawyers and
laborers—who wanted to pray on Fridays; it would have an
interfaith board and interfaith program-
ming; and it would present to the world a moderate, peace-
loving, diverse, ordinary Islam. As of
last week, El-Gamal says, they had gotten all the necessary city
approvals to begin construction on
Park51, though lawsuits are still pending. The budget for the
proposed construction is $100 million,
which Khan says they hope to raise mostly through a bond
offering.
The site is huge, nearly 100,000 square feet. Standing in front
of the building, you cannot see
Ground Zero; tall buildings entirely block the view. Khan says
they chose it because it was big enough
and it had the right zoning. Moreover, it was symbolically
advantageous. “We want to provide a
counter momentum against extremism,” says Khan, who spoke

11. to me in her office. (Her husband was
out of town.) “We want peace, and we want it where it matters
most. This is where it matters most.”
Though she knew some 9/11 families through her interfaith
work, Khan says neither she nor her
husband reached out to them in advance. “I guess in hindsight,
if we had known this would be such
an issue, we would have started with them.” Instead, they
started with the community board, the city
officials who would eventually vote their approval. (Khan plans
to meet with 9/11 family members
this week.)
Why, I asked her, did they not anticipate the outcry that would
ensue? For one thing, she ex-
plains, they were fixtures in the neighborhood and had been for
decades. But she also talked about
“ownership,” the idea that 9/11 happened to them, too. Members
of their congregation were killed in
the disaster. “We have not been allowed to mourn, as if it was
somebody else’s tragedy. We are accused
and painted with a broad brush, as if we had anything to do with
the people who perpetrated this. So
for us, rebuilding this neighborhood is a responsibility, because
9/11 is not just an event, it is a histor-

12. ical event that has reshaped the world.”
Ownership is at the heart of Sally Regenhard’s objections.
Ground Zero may be valuable real
estate in a crowded city; it may belong, theoretically, to all New
Yorkers, or even all Americans, or
even every citizen of the world who values freedom above all.
But in some important and incontro-
vertible way, Regenhard feels the sprawling site belongs to her
and the people she calls “the families.”
Ever since the tragedy, the process of deciding what to build
there and how to commemorate the dead,
she says, has been characterized by fighting, competing
interests, politics, and paralysis; Regenhard
feels she has “wasted the past nine years of my life in meetings”
in an effort to recover some part of
5Lisa Miller: War Over Ground Zero
Christian and the others who died there and to honor their
memories. When she learned about the
Islamic center, she felt blindsided. “We were so shocked, it was
crazy…I thought about it and thought
about it, and I realized I didn’t feel right. I felt that it was a
total disregard of the sensitivity we had.

13. I’m still searching for my son.”
Regenhard reminded me of the controversy over a Carmelite
convent at Auschwitz in the late
1980s—a controversy that has recently been revived in many
editorials in light of the mosque. Jewish
groups angrily protested the occupation of a building near the
death camp by nuns who wanted to
pray for the souls of the dead, saying it “Christianized the
Holocaust.” No matter how goodhearted the
sisters, they argued, they were appropriating the victims’ sacred
memory. The fight went on for years,
until, in 1993, Pope John Paul II finally ordered the nuns to
relocate. “Pope John Paul has gone down
in history as being one of the greatest people to improve Judeo-
Christian relations,” says Regenhard.
She understands very well that the Muslims who want to build
Park51 are not the same ones who
committed the atrocities on that day, but the analogy is there.
“It’s a perception thing.”
Regenhard, who won’t reveal her age except to say she’s a baby
boomer, is a fighter. In De-
cember 2001 she founded the Skyscraper Safety Campaign, and
since then she has testified before

14. Congress and fought for, among other things, better entrance to
and egress from tall buildings, more
stringent adherence to building codes, and improved radio
technology for firefighters. She sued for
the release of the city’s emergency-call tapes and transmissions
from that day. She is, in other words,
one of the most quoted, visible, and active 9/11 family
members—an annoyance to some, a heroine to
others. Recently she has turned her attention to the question of
human remains. The explosions and
the collapse of the Twin Towers simply erased people. As of
January 2010 more than 1,000 families
had never found anything human to bury.
In Regenhard’s view, Ground Zero is a graveyard, as sacred as
any American battlefield. Early
on, she and others asked the developers to consider building a
nondenominational chapel on the
site—a place to pray, reflect. “I would like to see a building
with the history of September 11 and its af-
termath,” Alice Henry, another mother who lost a firefighter
son, wrote to then-governor George Pa-
taki in 2002. “Benches, flowers for every season, beautiful
trees, a small lake, a non-sectarian chapel.”
That last request was never honored. Today, mourners can visit

15. any number of houses of wor-
ship nearby. St. Paul’s Church, where George Washington
prayed after he took the oath of office in
1789, faces the site. But no prayer space on the World Trade
Center footprint is specifically dedicated
to the dead. According to the developers of the 9/11 museum
(scheduled to open in two years), the
rest of the unidentified human remains will be installed in a
small room behind a large concrete wall
there that bears a legend from Virgil: NO DAY SHALL ERASE
YOU FROM THE MEMORY OF
6 Lisa Miller: War Over Ground Zero
TIME. Visitors to the museum will be able to see the wall,
though not the room behind it. The wall is
“an important recognition,” explains Joe Daniels, president of
the National September 11 Memorial
and Museum. Four hundred trees will be planted on the
memorial plaza, he adds: the entire site will
have a sacred feel. Regenhard believes otherwise. “This
museum is going to be an homage to death,
destruction, big pictures of exploding buildings, and crushed
trucks. To me this is going to be a glori-

16. fied Ripley’s Believe It or Not.”
For all these reasons—exhaustion, relentless grief,
disappointment, and a determination to
cherish Christian’s memory—the Islamic center was the last
straw. And then a reporter asked Re-
genhard whether she worried that her opposition would brand
her as intolerant. Regenhard was as-
tonished. She is not one of those she calls the “tea baggers and
monkey-god people”; she was simply
using her freedom of speech. And so she issues a warning to the
Democratic Party, to which she has
been loyal, more or less, for the past 40 years. “I don’t hear
anyone having any sensitivity to the 9/11
families except for these Republican and conservative
politicians. I feel abandoned by the people in
my own party. I feel really insulted, and I’m mad about it.”
Adele Welty entered the fray on May 13 with an op-ed in the
New York Daily News. Co-writ-
ten with Talat Hamdani—a Muslim mother and retired
schoolteacher whose son Mohammad, a cer-
tified medical technician, died in the towers on September 11—
the piece voiced their support for the
center. “We need to continue as Americans to focus on our
commonalities as human beings rather

17. than our differences,” they wrote. “We must abandon language
meant to instill fear, fear that can al-
low us to curtail the freedoms of others.” They called on New
Yorkers, who proudly inhabit a “melting
pot,” to revive their commitment to pluralism.
Welty has thought a lot about anger and the violence it brings to
families as well as nations.
As a young mother of four children, she was known for her
temper, and even today colleagues call her
“crankypuss,” she says. She won’t concede she’s moved on,
only that she’s learned her lesson. “Anger
expressed violently is something we live to regret,” she says.
“Especially those of us who have lost a
child remember every single time we got mad and yelled and
felt our anger uncontrolled. We reach
a point in our lives when we can look back and say, ‘There are
many better ways I could’ve handled
that, had I had the knowledge and skills to do so.’ We need to
learn them. We have Democrats and
Republicans at the dinner table. We need to be able to express
our own views in a way that’s thought-
ful without making people too disgusted with us to listen.”
Armed with these convictions, Welty began searching for a way

18. to honor her son, and in 2003
she joined the group September Eleventh Families for Peaceful
Tomorrows, an organization commit-
ted to establishing nonviolent resolutions to conflict. In 2004
she traveled to Afghanistan in an effort,
7Lisa Miller: War Over Ground Zero
she thought, to help change people’s perceptions about
Americans and America. Instead, she says, it
was she who went home changed. “The compassion and caring
that was extended to me as a grieving
mother was one of the most healing experiences of my life,” she
wrote to me in an e-mail. “These Mus-
lims, who themselves lost family members in a U.S. bombing,
welcomed me into their homes, were
willing to speak with me, and agreed that we must work
together for peace. I found not one instance
of anger at me for the devastation my country had wrought on
their homes and families.” She speaks
of the Muslims she has met as “absolutely ordinary” people,
who worry about safe neighborhoods and
good schools, and it is this ordinariness she hopes the new
Islamic center will reflect.

19. Welty agrees with Regenhard that Ground Zero should be sacred
ground, but it isn’t, and she
has no interest in that fight. She would love for the piece of
earth where Timmy last walked to be an
oasis for busy New Yorkers to clear their heads. Instead, she
says, “it’s prime real estate. If it was sacred,
we wouldn’t have bulldozers and all kinds of equipment there.”
She does not believe that moving the
mosque is any kind of answer. “How many blocks are we
talking about? Five blocks? Another borough?
Another city? We criticize moderate Muslims for not reaching
out and speaking out, and then when
they do, they get criticized.”
In the hotel conference room, the conversation turned warm,
then sunny. Neither woman ex-
pected to change the other’s mind—and they didn’t—yet neither
came across as a fundamentalist or
a bigot. There they sat, sharing coffee and sandwiches,
mourning their boys and loving their country.
They listened respectfully and smiled at their commonalities;
they experienced fresh pain at the oth-
er’s loss. And when I asked them what they had to say to the
politicians on both sides who continue
to use Ground Zero as a wedge or an excuse to inflame tempers,

20. they found true common ground.
Welty jumped in. “Don’t,” she said, her latent anger roaring to
the surface. “Don’t go down to Ground
Zero and make speeches. Don’t use family members as a
backdrop for photographs. You ought to be
ashamed of yourself, using people who are grieving for your
own political advantage.”
“Amen, sister,” said Regenhard, clapping her hands above her
head.
Author: Lisa Miller; Article Title: War Over Ground Zero;
Source Title: Newsweek; Pub-
lication Date: August 8, 2010; URL:
http://www.cengage.com/custom/static_content/OLC/
s76656_76218lf/miller.pdf.