2. Chunking: can be defined as dividing, “chunking” information into smaller units so that
reading and understanding are easier.
http://www.psychomimicry.com
5. Figure and Ground:
differentiating between an object from its surrounding area. Balancing figure
and ground can make the perceived image more clear. Using unusual
figure/ground relationships can add interest and subtlety to an image.
In this image, the figure and ground
relationships change as the eye perceives the
the form of a shade or the silhouette of a face.
graphicdesign.spokanefalls.edu
6. Asymmetry:
Lack of equality between parts or aspects. The figure on the far right
is the focal point do to its dissimilarity and asymmetry.
http://graphicdesign.spokanefalls.edu
7. Symmetry:
The quality of being made up of exactly similar parts.
http://emilycallaway.wordpress.com
9. Closure:
occurs when an object is incomplete or a space is not
completely enclosed. If enough of the shape is indicated,
people perceive the whole by filling in the missing information.
Viewers will perceive a circle on the left and a wolf on the right
because enough of the shape is indicated.
http://faculty.tcc.fl.edu
10. Proximity:
occurs when elements are placed close
together. They tend to be perceived as a group.
On the left, the six circles are placed without
proximity; they are perceived as separate
shapes.
http://jeremybolton.com/
11. Gestalt:
a psychology term which means "unified whole”
The fifteen figures below form a unified whole
(the shape of a tree)
http://graphicdesign.spokanefalls.edu
12. White space:
the unprinted area of a piece of printing. Can be viewed
as appealing due to its uncomplicated structure and design.
Embracing White Space: Minimalistic Web Design
http://www.ltnow.com
13. Action:
The process of doing something typically to achieve an aim
Visually, action can be portrayed as very compelling.
http://www.basicsinternational.org
