The launch of the .NGO and .ONG domains will change how nonprofits, charities, NGOs, and ONGs worldwide use the Internet for branding for decades to come. To help NGOs understand how and why, the webinar below was presented by Heather Mansfield on December 13, 2016 to 230 NGO staff. The webinar highlighted how how the .NGO and .ONG domains and their functionality differ from the .ORG domain and featured OnGood – the new global directory of verified NGOs and ONGs.

1. What Your NGO Needs to Know About
.NGO, .ONG, and OnGood
Presented by:
Heather Mansfield, Nonprofit Tech for Good
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2. Today’s Presentation
• A Brief History of the .ORG Domain
• How to Register the .NGO and .ONG Domains
• How to Use Your New .NGO and .ONG Domains

3. A Brief History of the .ORG Domain
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4. A Brief History the .ORG Domain
• .ORG was established in 1985 as the one of the
Internet’s original top-level domains – along with
.COM and .NET.
• .GOV and .EDU were also available, but verification
was required.
• Long associated with nonprofit organizations, in
truth .ORG is open to individuals, companies, and
organizations of all kinds.

5. A Brief History of the .ORG Domain
• Early adopter nonprofit organizations and charities
began registering .ORG in 1992. [Wayback Machine]
• Currently more than 11 million nonprofit organizations,
charities, individuals, and companies use the .ORG
domain worldwide.
Total NGOs .ORGs in Use
India 3.3M 138,000 .ORGs
US 1.5M 5.9M .ORGs
Brazil 750,000 40,000 .ORGs
UK 650,000 444,000 .ORGs

6. How to Register the .NGO and .ONG Domains
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7. How to Register the .NGO and .ONG Domains
• On May 6, 2015 the Public Interest Registry launched
the .NGO and .ONG domains.
• “NGO” is the widely adopted acronym for “non-
governmental organization.” “ONG” is the same, except
in romantic languages (i.e. Spanish, French, Italian,
Portuguese, and Romanian).
• There are an estimated 10 million NGOs worldwide.
Please Note: The .NGO and .ONG domains are sold
bundled. You buy one, you get the other free.

8. How to Register the .NGO and .ONG Domains
• Register the domains to protect your .ORG brand or
for .NGO/.ONG website and email communications:
Step 1. Purchase your domains from a participating
registrar. The .NGO/.ONG domain costs $30-50US – but
this month are only $0.99 at Name.com.
Step 2. Create an account on OnGood.ngo and complete
the OnGood Validation Process. It takes 5-10 minutes
and requires documentation to prove your nonprofit,
charity, NGO, or ONG is legal and in good standing.

9. How to Use Your New .NGO and .ONG Domains
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10. How to Use Your New .NGO and .ONG Domains
• For those organizations that prioritize .ORG:
“Redirect” .NGO and .ONG to your .ORG website, such
as savethechilden.ngo. This is free and easy to do
through your domain registrar.
• For those organizations that prioritize .NGO or .ONG:
- Pick a date for launch.
- Direct your website to your new .ngo or .ong
domain.
- Update print materials, email signatures, etc.
- Set up your .ngo or .ong email addresses.

11. How to Use Your New .NGO and .ONG Domains
- Create a marketing campaign to announce your new
domain. Make it an opportunity to tell your NGO’s history
and success stories.
•According to the soon-to-be released 2017 Global NGO
Online Technology Report:
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- “NGO” is the predominant term used in Africa (53%), Asia
(52%), and Europe (31%).
- “ONG” is the predominant term used in South America
(35%).
- “Nonprofit Organization” is the predominant term used
in Australia & Oceania (49%) and North America (79%).

12. Conclusion
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13. Conclusion
• Are your first choice of the .NGO and .ONG domains still
available?! Search Name.com to find out.
• You will receive notes from this presentation within the
next 24 hours via email.