Nox august 2014

e info@newmediaservices.com.au
w www.newmediaservices.com.au 1
NEWS ONLINE EXCHANGE JULY 2014 BUSINESS NEWSLETTER
NEWS
ONLINEAUGUST 2014 BUSINESS NEWSLETTER XCHANGENews Online Xchange (NOX) is the official monthly business newsletter of New Media Services Pty. Ltd. It serves to give up-to-date
information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries.
SEO
Google won’t share the exact criteria to get
your website rank in search results. But we
know something - websites are made for
people, not for robots.
There are tons of methods discovered to influence
Google, Bing and other search engines. Some are fairly
applicable and acceptable; others are risky.
Through the years, SEO standards have evolved making SEO a very tricky trade that
only those dynamic professionals and companies can deliver effectively.
Undeniably, Google is the game master in SEO. It has launched different products,
services and updates that shape current approaches to be the star in search results.
SEO
Strategies
That ALSO
Rank High
to Humans

NEWS ONLINE EXCHANGE AUGUST 2014 BUSINESS NEWSLETTER
CLASSIC SEO STRATEGIES THAT ARE STILL SEXY
3 Elements of An SEO-Friendly Page
Some SEO specialists claim that
there is no such thing as White
or Black Hat SEO. As understood
by many, White Hat refers to
allowed practices like publishing
quality content, using keyword
in the lead, and placing of Meta
tags.
On the other hand, Black Hat
covers risky but not totally
Use of relevant keywords
Well-written page titles, head-
ings, link anchor text, alt tags,
captions
Fresh, original and unique
content
Substance and relevance of
content to the niche
a
b
c
d
Correct HTML markup
Valid codes
Site maps
CSS to separate content from
markup
Metadata- 156 characters sum-
marizing the content of the
page
a
b
c
d
e
Interesting and relevant con-
tent that may be referred by
other websites
On-site back-linking
Social media optimizing
Non-spammy and relevant link
exchange
a
b
c
d
CODESCONTENT BACK-LINK
“illegal” strategies. We believe that
each search engine has its own
algorithm making it hard to label a
practice whether it is White Hat or
Black Hat.
But as a wise man, it is always best
to be safe all the time? Thus, classic
strategies (White Hat) are still king
of SEO.
Current SEO tends to balance the equation: the power of
spiders that crawl over websites and the site visitors who
are the real reasons why websites are made.
Thus, SEO should not just concentrate on the language of
search engines. It should also cater to the needs of site
human users. News Online Xchange discovers and re-dis-
covers SEO strategies that are both crucial to spiders and
humans in achieving the impossible together!
“The success of a page
should be measured by one
criteria: does the visitor do
what you want them to do? “
AARON WALL
continued... Google won’t share...

ENOUGH OF FEEDING BOTS
BLACK HAT- UNETHICAL SEO PRACTICES
Google has launched Panda, Penguin and Hummingbird
that penalize websites that fool the search engine.
These notorious updates make it clear that bots are not
the only important game masters of SEO.
Since the start, Google has expressed its concern over the
forgotten fact that web contents should also appeal to
human readers.
SEO
ANAL
YSIS
MEDI
A
CO
NTENT
LINKS
Spamdexing Link Farming
Keyword Stuffing Comment/Post Spamming
Invisible Text Cloaking
Doorway Pages Duplicate content
Invisible iFrames Cyber Hoaxing
1 6
2 7
3 8
4 9
5 10
Excessive repetition of unrelated phrases
to manipulate the indexable content.
Putting of unrelated links to have more
target links.
Packing long list of keywords without
proper formation
Posting of links to unrelated sites or
pages
White text on a white background to at-
tract search engine spiders
Shows users and search engines differ-
ent content
Fake pages that are not actually visible to
users yet crawlable by spiders
Re-publishing content from other pages
or website verbatim
Pages that are visible to users but do not
belong to the website
Creating of fake news that really looks
real just to attract attention

The Current BluePrint
Fast Ranking Secret:
Write For Humans, Optimize For Robots
1. Keyword Research
Google Keyword Planner, Ubersug-
gest, Wordtracker Keyword Tool, Moz
Keyword Difficulty and SERP Analysis,
SEMRush.
3. Mobile SEO
Mobile-friendliness of web elements,
responsiveness to voice search queries,
click-to-call contact options, speed of
page download.
4. Google Authorship
Use of Google+ account of the author
to boost branding and credibility.
2. On-Page SEO
URL, title tags, heading tags, alt image
tags, content.
Interesting topic- write about news and trending stories
that are a hit to readers. Use news websites to know
what’s IN nowadays.
Informative and worth-sharing to other users. When you
write an article, make sure that the article will be of great
help to people. This increases the chance of your content
to go viral once published.
Optimize image by renaming it and adding caption using
relevant keywords.
Latent Semantic Indexed Keywords- Find and use other
keywords that are closely related to your target keyword.
Using of a keyword in an article over and over again is not
advisable nowadays.
Back-link to relevant on-site and off-site pages. Get back-
links on high-ranking and credible websites like Wikipedia,
Facebook and CNN.
1
2
3
4
5

Link Auditing: What If You Were Penalised?
29% 42% 28% 1%
14% 43% 41% 2%
21% 25% 50% 4%
18% 23% 53% 5%
23% 49% 27% 2%
Much More
Important
Much
Important
As
Important
Less
Important
IMPORTANCE OF RANKING FACTORS, 2014 VERSUS 2013
Understand the correlation between social sharing of pages
and rank for those pages
Measuring actual rank accross text, video, image, site link,
and places results
Identifying anomalies in keyword rank and explaining root
cause of these anomalies
Accessing accurate rank data
Measuring presence and rank in Google Carousel results
SOURCE: 2014 Search Marketer Survey BrightEdge
Remove ALL possi-
ble problematic links,
whether you think they
were misjudged or not.
Do not try to fix or edit
your contents or links.
If you’re dealing with
external sites, email the
involved webmaster/
admin explaining what is
happening. Be nice. Wait
for response patiently.
Send Disavow file to
Google Webmaster.
When sending an email
for review, have a down-
to-earth tone. Don’t
express anger because
Google is always right.
Lessons learned.
6
7
8
Copy the writing style of Adwords advertisements to make
killer title and descriptive tags. Use long tail keywords in
title tags.
Even when posting on YouTube, write a mini- blog post
description that uses relevant keywords.
Not all keywords that you want exist. Create your own
keywords. You’ll own it for sure.
continued...FAST RANKING SECRETS...

“Links are still a very important ranking
factor, link audits should be carried out by
experienced link auditors rather than third
party automated services”
-Moz
Do you appear in the first pages of search sites when your keywords are keyed in? Make sure that your
clients find you in search results. Talk to us now and learn how we make SEO and other business solutions
work to make you own a space on the Internet! Email us at info@newmediaservices.com.au now.
#1 driver of traffic to content sites is search, beating
social media by more than 300%
MARKET SHARE OF SEARCH ENGINES (March 2013)
GET TO KNOW SEO
next month:
E-Content Management With A Big Big Twist
93% 62% 207M
of online experi-
ences begin with
a search engine
of users click a
link on the first
page of search
results
Americans use
search engines to
find news
SEARCH
Google Sites: 67.1%
Microsoft Sites: 16.9%
Yahoo Sites: 11.8%
Ask Network: 2.7%
AOL.Inc 1.6%
“SEOs that do well today
dedicate serious resources
(time, money, and skilled
labor) towards their link
building campaigns.”
- Brian Dean
SEARCH engines

Nox august 2014

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