Tymber Outdoor aims to make consumers more satisfied with their lives by reducing barriers to experiencing the outdoors. They propose an innovative hitch-mounted product that converts a vehicle's hitch into an outdoor kitchen and comfort station. This would simplify outdoor gear and activities to attract new participants and encourage existing participants to spend more time outside. The large and growing outdoor recreation market represents a major opportunity for Tymber to create a new product category that facilitates outdoor experiences.

1. TYMMBER
OUTDOOR
CRAFTING BETTER WAYS TO
EXPERIENCE OUTSIDE
2017 INVESTOR PRESENTATION
MIKE ISAACS
HEAD OF TYMMBER OUTDOOR
575-496-1205 MIKE@TYMMBER.COM SOURCE: SPAREFOOT.COM

2. PUTTING ASPIRATIONS WITHIN REACH
TYMMBER OUTDOOR HAS A MISSION: To make consumers more
satisfied with their lives
A key contributor to dissatisfaction is missed opportunities to live the
ideal life they visualize.
We all have a list of wants and Tymmber can facilitate several of the
me.
“ I want to get away”,
“I want to get out in nature”
“I want to do that in the most hassle-free way possible
“I want to do it on my terms”

3. PROBLEM
Too many barriers exist in the outdoors in order to return
• 116M Americans Who Could, Don’t Do the Outdoors
• 8.6M Annually Fail to Return After First Outdoor Experience
Many are unsure of themselves when it comes to the outdoors
• No Easy Tool to Help Me
New Vehicle Roof Racks Lack Innovation
Better solutions are needed to help (re)discover the connection
with the outdoors
• Digital Life is overwhelming for many

4. SOLUTION
An Innovated Solution using your vehicles hitch to
transport your cargo and bikes that converts into an
Outdoor Kitchen and Comfort Space
Simplifies the Buying Experience
Enhances the Outdoor Experience

5. PRODUCT CONCEPT
(A) Open Front View
(B) Side View
(C) Carry Position
(D) Transport Position.
(E) Setup with Concept Utility
Bags for Kitchen Utensils, with
Support Rod for additional
Attachments
TYMMBER HITCH RAAK MOUNT MASHUP CONCEPT
Bike Rack Attachment Not Shown. Shown with Outdoor Bag Accessories

6. OPPORTUNITY
Create a new outdoor
product category that
appeals to every outdoor
activity
To provide a solution for
those that Do spend time
outside AND for those
that Don’t, but would
Enable the (re)discovery
of the outdoors

7. OUTDOOR + CE
COMBINED $535B
RETAIL PRODUCT GOODS SALES
$351B (CE) + $184B (OUTDOOR)

8. TARGET
MARKET
SIZE

9. MARKET VALIDATION
194MTOTAL US OUTDOOR
CONSUMERS
110MTOTAL TARGETED OUTDOOR
CONSUMERS 4 OF 7 PERSONAS
SEGMENTS
$168BTOTAL OUTDOOR
SPENDING
25SIGNS YOU ARE ADDICTED TO
YOUR SMART PHONE
97.3%US POPULATION W
UNHEALTHY LIFESTYLE
57%TARGETED AVAILABLE MARKET
1# OF PEOPLE IT TAKES TO
CHANGE THE WORLD
11B2016 TOTAL OF OUTDOOR
OUTINGS
$3.3BTARGET CATEGORY SPENDING
RACKS + LIGHTING + COOLERS +
GRILLS + SHADE + HYDRATION

10. MARKET VALIDATION
116MFail to Participate in the
Outdoors (Ages 19-70)
15BARRIERS
By Non-Participants
49MMOST Likely to Return if
Barriers Removed
4/7Targeted # of Outdoor
Consumer Personas
$19BValue of Most Likely to Return
@$350 per
20Months Developing TYMMBER
Concept
400Days Developing Product In
Natures Lab
21KMiles Driven Developing
TYMMBER Concept
11BARRIERS
TYMMBER Reduces

11. CONNECTED CAMPSITE
A VISION FOR TECHNOLOGY WHEN OUTSIDE POWERED BY ALEXA

12. CONNECTED &
OUTDOORSY
PERSONA

13. ADOPTION STRATEGY
20,000 plus brick n mortar retail channel partners.
RV/ATV Dealers; Outdoor Retailers; National Retailers
IN-FIELD
DIRECT SALES
ONLINE
MOBILE
SALES
CHANNEL
TASTEMAKER
INFLUENCER
MARKETING
Align Tastemakers and
Influencers with target
customers and value
proposition
Target high profile non-
outdoor and outdoor
events
Website
Instagram
Mobile App

14. COMPETITION

15. COMPETITIVE MATRIX

16. WHAT MAKES US DIFFERENT
BEYOND THE COMPETITION
• From a Transport Solution to Total Site Experience
BETTER EXPERIENCE CREATION
• Deep problem understanding
BIGGER SMARTER CONNECTED VISION
• Leveraging our Connected Home Experience to drive the Outdoor
Connected Experience
DESIGNED TO DRIVE THE INACTIVE TO BE MORE ACTIVE
• Reduced barriers increase Outdoor participation and confidence
DRIVER FOR A NEW ECONOMIC MODEL
• From “Take-Make-Dispose” to “Make-Fix-Adapt” economy

17. PREMISE & CONCLUSION
A HEALTHIER POPULATION TREATS
NATURE BETTER
SMARTER DESIGN REDUCES LANDFILL
CONNECTIVITY SAVES LIVES
THEREFORE; HEALTHIER PEOPLE,
SMARTER DESIGN & BEING CONNECTED
MAKES A BETTER WORLD
TYMMBER
OUTDOOR
BY-PRODUCT

18. ADDENDUM

19. OUTDOOR
INDUSTRY OVERVIEW
118M CONSUMERS
$184B TOTAL SPENDING
20,000 OUTDOOR RETAILERS
800 BRANDS
CONSUMERS SPEND MORE ON TRAIL SPORTS THAN ON HOME ENTERTAINMENT
$20B VS $18B; WATER SPORTS GEAR THAN MOVIE TICKETS $14B VS $11B; CYCLING
AND SKATEBOARDING THAN VIDEO GAMES $91B VS $61B

20. SOLUTION DRIVES INCREASED OUTDOOR
PARTICIPATION
7 SCIENTIFICALLY-BACKED HEALTH BENEFITS OF BEING IN NATURE