8. PRODUCT
OVERVIEW
Developing a product idea
Manufacturing process
Marketing
Selling of finished product
Profit analysis
9. FEATURES OF KEY
CHAINS
Available in many styles and colours
Eco friendly
Creative
Easy availability of material
Simple to manufacture
Economic
High consumer surplus
10. INPUTS REQUIRED
FOR MAKING KEY
Tree WoodCHAINS
And Bamboo
Key Ring
Varnish
Sandpaper
Markers
Cotton
12. PROCEDURE (Contd…)
3. Cut the wood in different shapes and
sizes
4. Drill a small hole at the top
5. Put the key rings in the hole
13. PROCEDURE (Contd…)
6.Scrap sandpaper is used for smoothening the
surface of wood.
7. Quotes are written using markers
8. Varnish key chain with clear varnish.
14. MARKET
Key Chains are believed to be popular
among youngsters.
It is fast moving gift article.
It is an all time favorite product of most
of the people.
Gift article covers huge market share.
15. MARKETING
STRATEGIES
One to one selling policy
Bulk selling
Customer flexible service
Depending on shapes & quotes
16. COST SHEET
Particulars Amt. Amt./unit
Material 200 2.00
Labour 100 1.00
Expenses 150 1.50
Prim cost 450 4.50
Cotton 10 0.10
Polish paper 20 0.20
Factory cost 480 4.80
Marker 100 1.00
Stationary 20 0.20
Cost of production 600 6.00
Selling exp. - -
Profit 400 4.00
Sales 1000 1000
18. CONCLUSION
The project proved to be very beneficial to us
as it gives us the practical feeling of working
in the organization as a team and gave us a
rough ideas about all sort of problems are
faced by an organization in its day to day
transaction such as planning, co-operation,
organizing, coordinating.