This document discusses different types of advertising including surrogate advertising. Surrogate advertising is a form of advertising banned products like cigarettes and alcohol by using other complementary products. It aims to cultivate an image of social responsibility. Some examples given are advertising sweet treats during children's cartoons and pharmaceutical products. The document also lists some major companies that use surrogate advertising as a promotional strategy such as Kingfisher, Wills, and Bacardi.

1. Vedika
Gauri
Saloni
Deepshikha

2.  Advertising is any paid form of non personal presentation
and promotion of ideas, goods and services by an identified
sponsor.
Ways of advertising
 Print
 Broadcast
 Outdoor
 Covert
 Public Service Advertising
 Celebrity
 Surrogate

3.  It is a form of advertising which is used to promote banned
products like cigarettes and alcohol, in the disguise of another
product
 Also used when companies want to cultivate an image of social
responsibility.
E.g.. Advertisement of sweet treats during children’s cartoons,
Pharmaceutical products.
 It is done by complementary products such as Soda, bottled
drinking water, fruit juice etc.
 Use of well established brand, except the original product, to
encompass that product.

4.  Kingfisher promote their liquors, beers and whiskies,
which constitutes the major part of revenues of the UB
group.
 1.It is neither promoted by the Central nor by the State
government.
 2.The advertising of these products are banned on the
television.

5.  Advertising creates social trends, dictating how
people think and act.
 Advertising Standards Council of India.
 Products advertising for liquor, cigarette is banned in
the country since 1995.
 Alcohol advertisement promotes underage drinking.

6.  The major players who use surrogate advertising as
their strategically promotion elements:
 WILLS
 MANIKCHAND
 BACARDI
 KINGFISHER
 ARISTROCRAT
 SMIRNOFF
 SEAGRAMS

7.  It refers to creations of mind
such as inventions, literary
and artistic works
 IP is protected in law by
Trademark, Copyrights
 It enable people to earn
recognition from what they
invent or to create

9.  A Patent describes an invention
for which the inventor claims the
exclusive right
 Invention Patentable if......
New
Not Obvious
Useful

10.  The exclusive right given by law
for certain term of years to an
author, composer etc. to print,
publish and sell original copies

11.  A Trademark is a sign capable of
distinguishing the goods or
services among enterprises
 Trademark helps consumers to
identify and choose between
products/services based on
their reputation and quality