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Insights + Action = Value

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Introducing the Big Data Use Case ‘triplet’: Insight + Action = Value See how it applies to 3 sample use cases.

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Use Case Value Insight Action Churn Prevention Retention & Loyalty Infer subscriber dissatisfaction due to network malfunction Launch retention campaign Cross & up-selling Revenue Generation Assess customer context and propensity to buy Make personalized offers IPTV Recommender Customer Engagement Match viewing preferences with audiovisual content Recommend movies that positively surprise customer

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Insights + Action = Value

  • 1. Use Case Value Insight Action Churn Prevention Retention & Loyalty Infer subscriber dissatisfaction due to network malfunction Launch retention campaign Cross & up-selling Revenue Generation Assess customer context and propensity to buy Make personalized offers IPTV Recommender Customer Engagement Match viewing preferences with audiovisual content Recommend movies that positively surprise customer