2. LUXURY
Something inessential but conducive to
pleasure and comfort.
Something expensive or hard to obtain.
Sumptuous living or surroundings
3. LUXURY GOODS
Products and services that are not
considered essential and are associated
with affluence
In economics, a luxury good is a good
for which demand increases more than
proportionally as income rises, and is a
contrast to a "necessity good", for
which demand is not related to income.
4. LUXURY BRANDS
Brand for which a majority of its products are
luxury goods.
It may also include certain brands whose
names are associated with luxury, high
price, or high quality, though few, if any, of
their goods are currently considered luxury
goods.
5. WORLD’S FAVOURITE
1. GUCCI
2. CHANEL
3. CALVIN KLIEN
4. LOUIS VUITTON
5. CHRISTIAN DIOR
SOURCE - http://www.forbes.com/2008/03/25/brand-luxury-desirable-forbeslife-cx_nr_0325style.html
Research Conducted By – The NIELSEN COMPANY
8. ONLINE LUXURY
Top 10 Luxury
Brands captured
almost 90% online
market share
SOURCE - http://weblogs.hitwise.com/heather-dougherty/2011/12/_luxury_brand_report_studies_n.html
9. BRANDED BRANDS
Certain focused and well respected brands, often beacons
of coolness and quality, are now cashing in by enriching
other, more all-encompassing brands.
E.g - Bentley and Breitling -- Breitling Professional
Instruments (watches) have created a dashboard clock for
the Bentley Continental GT. The Breitling clock is
housed in the centre of the limo's wing-shaped fascia
panel
10. MASSIFICATION OF
LUXURY
o a new segment of luxury consumers emerged. This
included successful business people, industrialists, artists
and those who found new riches in various markets across
the world.
o A new service industry emerged due to this: the fashion
stylist who helped this nouveau riche look and feel
fashionable.
o luxury companies came up with a completely new set of
products which later on were defined as accessible luxury
o included handbags, scarves, wallets and purses, belts and
such other low-price goods.
