What the hell is a startup? Is it different from a conventional company? Does it remains a startup forever? What are the typical startup life phases? Answers to these questions and practical exaples. ------------ Che diavolo è una startup? È diversa da un'azienda convenzionale? Rimane per sempre una startup? Quali sono le tipiche fasi di sviluppo di vita di una startup? Risposte a queste domande ed esempi pratici.

1. NICOLAS SASSOLI
AlmaCube, B.U. Startup | Startup Incubation Program
nicolas.sassoli@almacube.com
@ Nicolas Sassoli
Road to StartUp Day 2019
What the hell is a startup?!

2. 1. Why are we here?!
2. Real examples
3. Q&A

3. 1. Why are we here?
2. Real examples
3. Q&A

4. Why are we here?? #1

5. 1. Startup is not an hype, it’s a
consequence of the industrial
revolution we live in.
Why are we here?? #1

6. Why are we here?? #2

7. Why are we here?? #2
CORPORATION
START-UP

8. Why are we here?? #2
CORPORATION
START-UP

9. A company designed to grow fast
Paul Graham

10. A company designed to grow fast
A temporary organization used to
search for a repeatable and
scalable business model
Paul Graham
Steve Blank

11. A company designed to grow fast
Paul Graham

12. A company designed to grow fast
Paul Graham
a) A Big Potential Market

13. A company designed to grow fast
Paul Graham
a) A Big Potential Market
b) Potentiality to serve all those
people

14. a) A Big Potential Market
b) Potentiality to serve all those people
A company designed to grow fast
Paul Graham

15. a) A Big Potential Market
b) Potentiality to serve all those people
Barbershop
A company designed to grow fast
Paul Graham

16. a) A Big Potential Market
b) Potentiality to serve all those people
Barbershop Electrician
A company designed to grow fast
Paul Graham

17. a) A Big Potential Market
b) Potentiality to serve all those people
Barbershop Electrician Restaurant
A company designed to grow fast
Paul Graham

18. a) A Big Potential Market
b) Potentiality to serve all those people
Barbershop Electrician Restaurant
A company designed to grow fast
Paul Graham

19. a) A Big Potential Market
b) Potentiality to serve all those people
Barbershop Electrician Restaurant
A company designed to grow fast
Paul Graham

20. a) A Big Potential Market
b) Potentiality to serve all those people
Tibetan Language
Software
A company designed to grow fast
Paul Graham

21. a) A Big Potential Market
b) Potentiality to serve all those people
Tibetan Language
Software
iBeer App..
A company designed to grow fast
Paul Graham

22. a) A Big Potential Market
b) Potentiality to serve all those people
Tibetan Language
Software
iBeer App..
A company designed to grow fast
Paul Graham

23. a) A Big Potential Market
b) Potentiality to serve all those people
Tibetan Language
Software
iBeer App..
A company designed to grow fast
Paul Graham

24. a) A Big Potential Market
b) Potentiality to serve all those people
A company designed to grow fast
Paul Graham

25. a) A Big Potential Market
b) Potentiality to serve all those people
A company designed to grow fast
Paul Graham

26. a) A Big Potential Market
b) Potentiality to serve all those people
A company designed to grow fast
Paul Graham

27. a) A Big Potential Market
b) Potentiality to serve all those people
A company designed to grow fast
Paul Graham

28. a) A Big Potential Market
b) Potentiality to serve all those people
DISCLAIMER!!
A company designed to grow fast
Paul Graham

29. A temporary organization used to
search for a repeatable and
scalable business model
Steve Blank

30. 1. temporary organization
2. search
3. business model
4. scalable
A temporary organization used to search for a repeatable and
scalable business model
Steve Blank

31. 1. temporary organization
A temporary organization used to search for a repeatable and
scalable business model
Steve Blank

32. 1. temporary organization
A temporary organization used to search for a repeatable and
scalable business model
Steve Blank

33. 2. search
A temporary organization used to search for a repeatable and
scalable business model
Steve Blank

34. A temporary organization used to search for a repeatable and
scalable business model
Steve Blank
3. (profitable) Business model

35. 4. scalable
Frictionless growth in it’s
DNA
A temporary organization used to search for a repeatable and
scalable business model
Steve Blank

36. The Startup lifecycle

37. (0) (1) (2)
Initial period of slow
or no growth while
the startup tries to
figure out what it's
doing.
TRACTION
Figuring out how to
make something lots of
people want and how to
reach them, there's a
period of initial organic
growth.
PROOF OF
CONCEPT
INCUBATORI ACCELERATORI
A rapid growth
sustained by
massive VC
investments.
FONDI DI VC
IPO/ EXIT

38. Ricapitolando, why are we here?
1. A new industrial revolution
2. Startup is a specific phase of a
specific kind of company

39. Why are we here?? #3

40. Why are we here?? #3
“The reason startups have a
chance to overtake industry
titans is that it starts in small
market niches that nobody
cares about.”
Clayton Christensen, 1997

41. 1. Why are we here?
2. Real examples
3. Q&A

42. o At the start optimize for time
Founded: 1999 Exit (Amazon - 2009): 0.9B$

43. o Get out of the Building

44. o Get out of the Building
+

45. o Get out of the Building
Test foundamental hypotesis of your business with
the market and learn as soon as possible.
+

46. o Focus, focus, focus
Founded: 1994 Evaluation (2018): 782B$

47. o Focus, focus, focus
From

48. o Focus, focus, focus
From To

49. o Focus, focus, focus
It’s quite difficult to chase 1 rabbit, don’t chase 2.
From To

50. o A 10X solution for a desperate niche
Founded: 1999 Evaluation (2018): 98.9B$

51. o A 10X solution for a desperate niche
From every one

52. o A 10X solution for a desperate niche
From every one To 1 % of population

53. o A 10X solution for a desperate niche
If you want to address more than 5% of
population, other companies are already doing it.
From every one To 1 % of population

54. o Proof Of Concept
Founded: 2016 FUNDING: 15M$+

55. o Proof Of Concept

56. o Proof Of Concept
b2c MVP

57. o Proof Of Concept
b2c MVP b2b MVP

58. o Proof Of Concept
b2c MVP b2b MVP Today

59. o Proof Of Concept
Fail fast. Learn faster.
b2c MVP b2b MVP Today

60. o Think Big, Start small, Learn Fast
Founded: 1976 Evaluation (2018): 920B$

61. o Think Big, Start small, Learn Fast
Minimum Viable Product

62. o Think Big, Start small, Learn Fast
The next year..Minimum Viable Product

63. o Think Big, Start small, Learn Fast
Start serving the most interested and desperate
niche, then grow.
The next year..Minimum Viable Product

64. Sintetizzando

65. 1. 1% Idea, 99%
Execution

66. 2. Make Something
People Really Want

67. Y COMBINATOR
@STANFORD
startupclass.samaltman.com
PRIME 4 LEZIONI!

68. 1. Why are we here?
2. Real examples
3. Q&A

69. NICOLAS SASSOLI
AlmaCube, B.U. Startup | Startup Incubation Program
nicolas.sassoli@almacube.com
@ Nicolas Sassoli
Thanks.