1. What kind of media institution
might distribute your media
product and why?

2. Bauer Media connects and engages 19million consumers every week
with the most influential brands in the UK.
It has different media platforms from
 magazines,
 music channels,
 radio and television.
Television music
channel.
4 Music – free view
channel
Kerrang! Magazine ‘For
the independently
minded, the independent
of thought.’
 It has 80 influential media brands.
 Bauer Media works with Kiss radio who advertises for the 15 to 34
year old market. (Just like my magazine PULSE)
http://www.bauermedia.co.uk/

3. I would consider Bauer Media to
distribute my magazine. This is
because it is a very successful
company as it reaches over
19million individuals and has over
80influential media brands.
Following this, it already distributes
music magazines such as
‘Kerrang!’ meaning that they will
already have the required
experience and reliable consumers
who might be interested in a new
branch of music magazine
especially as there is a gap in the
market for a much younger music
magazine just like, ‘PULSE.’

4. IPC produces around 85 iconic media
brands, with print alone reaching 27million
of UK adults. IPC produce a diverse range
of magazines focusing on the target
audience of men, upmarket women, and
mass market women.
Men's portfolio (IPC Inspire) comprises a wealth
of leisure brands including Country Life, Horse &
Hound, Rugby World and Decanter, as well as
lifestyle brands including Nuts, Mousebreaker
and NME.
Our mass market women's division (IPC
Connect) comprises famous women's weeklies
including Look, Now, Chat and Woman; TV
entertainment brands including What's on TV,
TVTimes and TV & Satellite Week and, online,
the goodtoknow network. http://www.ipcmedia.com/about/
Our upmarket women's division (IPC
Southbank) comprises luxury fashion brands
including Marie Claire and InStyle, lifestyle
brands including woman&home and essentials
and home interest brands including Ideal Home,
Livingetc and housetohome.'

5. I would not use the IPC media institution
to distribute my magazine. This is
because although is distributes music
magazines such as ‘NME’, ‘Uncut’ and
‘Guitar and Bass’ Their target audience is
mainly aimed at core audiences these
being;
• Men
• Mass market women
• up market women
This wouldn’t relate too my magazine as
it is aimed at youngsters from the ages of
16-25 of mixed genders whereas IPC
appears very segregated between the
genders. This could restrict the sales of
my magazine as IPC would only focus on
one gender.

6. • Emap is a business-to-business
multiplatform media group, whose
brands inform, inspire and connect
within the sectors they operate in.
• Emap targets at millions of people
across the globe involved in the built
environment, retail, media, fashion, heal
th, education, government and
automotive sectors.
• Emap provides essential news, analysis
and access.
• Emap employees are empowered to
create the kind of timely, dynamic
products our customers find essential.'
http://www.emap.com/about-us

7. I feel Emap would not be an ideal
choice for me to use as a distributing
company. This is because the type of
categories they produce already do
not link to my music magazine for
instance, Emap include educational
or health related topics meaning my
music magazine would not fit into the
company’s usual market. Also my
R&B target audience would not
initially look onto their website for a
product such as mine. Finally, the
company may not be use to dealing
with music magazines such as mine
therefore the distribution may not be
a success especially as PULSE is for
a younger audience whereas,
Emap focuses more on an older
audience.