This is the slides I designed and put together for a Technical SEO interview for Mindshare/Group M in December 2019. The scope was the US Apple Shop subfolder and involved top-level analysis, auditing and roadmapping of SEO activities. I have no affiliation with Apple and any data in the presentation was sourced from publicly available third party tools; it was a purely hypothetical and educational exercise. Likewise I designed the slides with an Apple feel to them based on my interpretation of 2019 design guidelines, but obviously no copyright intended etc. Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel. Thanks for checking it out, Nick Samuel

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