Present edited1
- 8. 1.
2.
2.1
2.2
2.3
3.
4.
5.
5.1 Independent
variables)
5.1.1
5.1.2
5.1.3
(4 P’s)
5.2 (Dependent
variables)
- 9. /
- -
- -
- -
- -
-
- - -
-
-
-
4 P’s
- -
-
-
-
- 17. Schiffman and Kanuk ( 2000 : 3)
(Searching)
(Purchasing)
(Using) (Evaluating)
(Disposing)
- 22. 1
(Check List)
2
(Rating
Scale)
3
(Rating Scale)
4
- 24. 1. (Frequency)
(Percentage)
2. (Mean)
(Standard Deviation)
3. - (Chi-square)
4. (Logistic
Regression)