2. Blockbuster, big budget videos no longer = blockbuster record sales MTV dropped the “music” in “music television” Video consumption moved online Reasons for the Shift
3. Reinvention of music videos In the past, cheap videos did not air Viral culture has led to more creativity Why it’s not such a bad thing… Production costs = $9,758,954.40 (2009 USD)
4. Left EMI and started own label in Increased visibility through viral videos Here It Goes Again This Too Shall Pass “This Too Shall Pass” reached over 2,000,000 hits in first day. Currently over 8,000,000. Created by M.I.T., Cal Poly, etc. engineers with donated rubbish from Los Angeles The OK Go Model
5. The Wedding Dance Instead of stripping the music from the video, Sony used its popularity to sell more Chris Brown albums The HD Camera Trick Challenge Made consumers how the video was shot in the first place. Samsung went to great lengths to protect the “trick.” The Fun Theory by VW Gave VW a fun new ethos – increased stair usage by 66%. Top Ten Most Innovative Viral Videos of 2009 Current Success of Viral Videos
