To Accompany This YouTube Video: https://youtu.be/QLPx2ZLF12U What is "the digital mindset?" Leaders, managers and decision makers often mistake digital transformation as the application of technology. They believe that their subject matter expertise is all they need and that emerging technologies can be handled by the IT staff. Successful digital transformations ensure that the entire team has the 'digital mindset'. *Strategic planning has gone digital - data enriched. *Communications is about much more than websites - it's about making sense of the rules for everyone. *Innovation requires subject matter expertise x emerging technology to solve strategic 'unknowns' *Technology moves from being a cost centre to a value creation centre *Data becomes a business asset and is leveraged at all levels in the organisation

1. WHAT IS
“THE DIGITAL
MINDSET”?
DIGITAL
MINDSET
& STRATEGY
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2. Slides Support this YouTube Video
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3. DIGITAL MINDSET DIGITISING MINDSET
Digitise existing products and services
Seen as a cost centre
Centre of business innovation and value
creation
See communications as part of sales
See communication making sense of the
new rules and movement of change
Align innovation with answering
‘unknowns’ and strategic repositioning
Confuse creativity with innovation
Understand data, its value and how to
leverage it for business success
Strive for “likes”
Leaders, managers and decision makers
upgrade their mindset
fi
rst
Mindset change is for others, not me
Strategy contains a list of ‘unknowns’
that lead toward the vision
Treats strategy as incremental targets
DIGITAL
MINDSET
& STRATEGY