What's the most important asset of Nike?
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What's the most important asset of Nike?
- 1. TOPIC: WHAT IS THE MOST IMPORTANT ASSET OF NIKE? Group: 4 Class: Teacher: Mr. Dang Minh Thu INDUSTRIAL UNIVERSITY OF HCMC FALCULTY OF BUSINESS ADMINISTRATION
- 2. CONTENTS
- 4. 1.1 Assets Assets are all those things a company owns which are of value to the business. Assets can be classified as: Tangible assets Intangible assets. Curent assets Fixed assets Example: Material, debtors, pretty cash Example: Building, vehicles, machinery nonphysical resources and rights that have a value to the firm Example: copyrights, trademarks, patents and computer programs
- 5. 1.2 Liabilities Liabilities are settled over time through the transfer of economic benefits including money, goods or services
- 6. 1.3 Balance sheet Assets Liabilities Equity A balance sheet is a summary of the financial balances ofassets; liabilities and ownership equity
- 7. CHAPTER II INTRODUCTION OF NIKE INC.
- 8. CHAPTER2: INSTRODUCTION OF THE NIKE INC. 2.1 History 1964 Blue Ribbon Sports, was founded Phillip Knight and Bill Bowerman 19771977 The first “brand ad” called “There is no finish line” 1988 20042004 The company acquired Starter 2008 20132013 Nike owns two key subsidiaries
- 9. Nike + iPod AIR JORDAN I RUNNING SHOE 2.2 Product NIKE + IPOD Nike recently teamed up with Apple Inc. to produce the Nike+ ipod Their first products were track running shoes They currently also make shoes for a wide range of sports including tennis, football, basketbal etc..
- 10. Most of its factories are located in Southeast AsiaSoutheast Asia
- 11. CHAPTER III THE EXPLOITATION OF WORKERS IN THIRD WORLD
- 12. Nike controlled contractors pay sub minimum wages, prefer countries with regimes that suppress labor organizing, expose workers to hazardous conditions, demand long working hours and even physically abuse employees 3.1 Allegations
- 13. 3.1 The damage to Nike’s reputation This was the darkest period in the history of Nike and a new era of brand management is opened boycott protesters The students also protest the labor exploitation of Nike Many site edited slogan "Nike: Just do not."
- 14. They increased the age requirement to work at a factory to 18, increased wages 70% for entry level workers, joined the Global Alliance for Communities and Workers The wages $0.20 an hour The wages $0.20 an hour CHILDRE N CHILDRE N 3.3 Nike’s respones
- 15. 3.4 Conclusion Nike revenue has been hurt from these allegations of sweatshop labor, low wages, bad working conditions and etc. Nike has been following the guidelines given to them by OSHA and the Global Alliance for Communities and Workers what do you think the most important asset of Nike is? It’s its brand