1. What’s inspiring you?
Exploring a career
with Ameriprise Financial
It doesn’t rock. But you will.

2. “Thank you for taking a closer look at Ameriprise
Financial. Our business is helping people reach their
financial goals and dreams through financial planning.
We’re the leader at it, due to our 10,000 advisors and all
the people who support them, and the values and vision
we share. We’ve created a place where you and your
clients can experience the true power of planning.”
Jim Cracchiolo
Chairman and Chief Executive Officer
Ameriprise Financial

3. Unprecedented opportunity
> Corporate and legislative changes, including the
decline of corporate pensions, reduction of
corporate health coverage and questions about
78 million Baby
the future of Social Security
Boomers1 with $1.7
> FastCompany.com named Personal Financial trillion in assets need
help planning for their
Advisor among “The 25 Top Jobs for 2005–2009”
retirement in the next
— based on such factors as level of demand,
15 years2
opportunity for salary growth, and potential to be
innovative and creative
1 U.S. Census Bureau, July 2005.
2 Cerulli Association, Quantitative Update Retirement Markets 2005.

4. Leverage your existing skills and network
to build a new future
Use your existing sales, relationship-building, marketing and communications
skills to tap into your network and build your client base as a financial advisor.
Your experience will help you:
Meet prospects and analyze needs
>
Prepare financial plans
>
Recommend and sell products and services appropriate to address
>
clients’ needs
Build and maintain long-term client relationships
>

5. The financial advisor career cycle
> The first year is spent in the startup mode — acquiring clients and learning the
business
> The next few years are spent growing the client base and gaining more experience
> The following years are spent deepening client relationships and transitioning to a
more complex and potentially affluent practice
First year Next few years Following years

6. Learn from the leader
Many companies offer financial services, but Ameriprise
Financial is America’s leader in comprehensive financial
planning.1 Ameriprise Financial
listed among
The third-largest advisor sales force in the U.S.2 with
>
Business Week
more than 10,000 branded financial advisors3
Best Places to
More CERTIFIED FINANCIAL PLANNERTM professionals
>
Launch a Career
and more financial planning clients than any other firm1
Ranked 296 on the FORTUNE 500®4 -- Business Week
>
September 4, 2008
More than $445 billion in assets owned, managed and
>
administered3
2.8 million individual, business and institutional clients5
>
1 Ameriprise helped pioneer the financial planning process. Our unique approach is about more than just numbers — it’s both science
and art. We have more financial planning clients and more CERTIFIED FINANCIAL PLANNERTM professionals than any other company
in the U.S. based on data filed at adviserinfo.sec.gov and documented by the CFP Board of Standards, as of Dec. 31, 2007.
2 Investment News — Top independent broker-dealers ranked by number of reps — Jan. 28, 2008 issue.
3 Ameriprise Financial Second Quarter 2008 Statistical Supplement, July 23, 2008.
4 FORTUNE Magazine, May 5, 2008.
5 Ameriprise Financial 2007 Annual Report.

7. Helping clients for more than a century
2008
1894 1929 1940s 1970s 1984 1994 2003 2005
We were During the We helped We helped American IDS We American We
founded Great pioneer the pioneer the Express American established a Express spun announced
by John Depression mutual fund approach of purchased Express global position off American the purchase
Tappan as (1929 – 1939) industry comprehensiv IDS reached in asset Express of J. & W.
Investors we paid out and e financial $100 billion management Financial Seligman
Syndicate every dollar on became planning in assets by acquiring Corporation and H&R
its due date, Investors Threadneedle, subsidiary, Block
totaling $101 Diversified a leading making Financial
million to Services, British Ameriprise Advisors.
certificate Inc. (IDS) investment Financial an
holders firm. independent,
public
company
with
RiverSource
covering the
products,
investment
and U.S
distribution
businesses

8. A strong financial position
Even in times of turbulent markets, Ameriprise Financial operates from a position of
strength. We have maintained a conservative approach to managing the company’s assets.
Very limited exposure to the residential and commercial real estate markets
>
Modest financial leverage relative to other financial services companies
>
Substantial excess capital and liquidity to help weather difficult times
>
High-quality investment assets with the vast majority bearing
>
investment-grade credit
Strong credit rating
>
“Our balance sheet continues to perform well, and we
remain in a strong capital and liquidity position. The
agreements to acquire J. & W. Seligman and H&R Block
Financial Advisors clearly demonstrate strength and our
continue focus on driving growth.”
Jim Cracchiolo
Chairman and CEO

9. A clear vision of our future
Our vision
To be the most sought-after financial planning “We have a tremendous
opportunity to make an
and services firm.
impact on people’s lives.
We want the best advisors
in the industry representing
our value proposition to
help clients achieve their
Our mission
goals.”
Ameriprise Financial delivers solutions for today
and tomorrow through a comprehensive and
Don Froude
personalized approach built on a long-term
President
relationship with a knowledgeable advisor. Personal Advisor Group

10. Foundation for success
Our strong foundation, values and culture reinforce our growth
potential. We’ve invested in our infrastructure and people as we strive
to provide strong, dedicated advisor support and a compelling client
experience.
Our values — client focus, integrity, excellence and respect — drive our
day-to-day actions and our involvement in the communities where we
conduct business.

11. A respected national brand
The prominent national profile of the Ameriprise
Financial brand will continue to be an important
“Since the launch of our groundbreaking
contributor to our client growth. Our innovative advertising in 2005, we’ve been
advertising is authentic, positive, and supports our changing the conversation in retail
mission to make our clients’ dreams come true. financial services through our focus on
clients’ dreams and our approach to
Millions invested in 2008 on national
> serving them through financial planning.
advertising, local marketing and client We continue to differentiate Ameriprise
Financial through broadcast, print and
experience support
online advertising — gaining accolades
Multimedia campaign including national and from the industry and from our advisors
>
as they maximize the alignment between
local television, radio, print and online
their business goals and our advertising
advertising
messages.”
More people come to Ameriprise for financial
>
Kim Sharan
planning than any other company1 Executive Vice President
Chief Marketing Officer
1 Based on the number of financial plans annually disclosed in Form ADV, Part 1A, Item 5, available at adviserinfo.sec.gov as of Dec. 31, 2007.

12. Power of comprehensive financial planning
With consumer confidence at historic lows, there is one group that remains optimistic and
on track to achieve their financial goals, especially retirement – those with a comprehensive
financial plan. In fact, the recent FPA® and Ameriprise® Value of Financial Planning study1
shows they are nearly twice as likely to report feeling confident about their financial future
versus those without paid, professional support.
A comprehensive plan benefits both advisors and
clients.
Advantages for advisors
Develop deeper, long-term client relationships
>
Acquire additional assets
>
Encourage consolidation of assets
>
Strengthen retention rates
>
Advantages for clients
More optimism about financial future
>
Greater confidence
>
Financial decisions have direction and meaning
>
1The Financial Planning Association (FPA) and Ameriprise Value of Financial Planning Study, was conducted by Harris Interactive in
June/July, 2008 among 3,022 adults. While market volatility was significant during the study period, subsequent financial developments,
which may have affected attitudes and behaviors, had not yet occurred.

13. A unique planning approach that starts
with dreams, not numbers
Our Dream > Plan > Track >® approach to
financial planning and the Dream Book® guide
are resonating with our target market.
Bridges the gap between emotional
>
and rational sides of planning
Has garnered significantly higher client
>
response rates and incremental assets
Is successful — over a million copies of our
>
Dream Book guide have been distributed
by our advisors

14. Our financial planning process
Our process is not one of high-pressure product sales, but a consultative approach that
helps our clients meet their financial goals. Our advisors:
Listen carefully to identify and prioritize the client’s needs
>
Gather information based on your client’s needs
>
Analyze and determine strategy with a suite of financial planning software
>
Propose appropriate financial solutions
>
Help clients take action by implementing the recommendations in the plan
>
Track the client’s ongoing progress
>

15. We support you 360°
Training
> Financial planning, marketing, consultative
selling, client service and regulatory
compliance
> Detailed product, service and compliance
materials
> Professional development throughout your
career: workshops, interactive training,
conferences, etc.
Marketing support
Leadership
Proven programs including
> Management and support >
advertising, seminars and client
> Opportunities for professional development
referral event marketing
> Multiple career paths in the field or at
corporate
Technology
Resources
The latest industry-leading
>
> Research analysts, economists, investment technology
managers, tax specialists
Our exclusive advisor portal,
>
> Marketing and communications AdvisorCompass®, puts the right
> Product experts information at your fingertips

16. Select the business model that’s right for you
Financial Advisor Financial Services Center Advisor Associate Financial Advisor
> Freedom to focus exclusively on advising > An employee of Ameriprise Financial > Participate in an existing practice
Best Fit
clients and building business > Corporate office > Mentoring by a successful franchise
> Office management left to local leaders financial advisor
> Significant career growth within a
> All the culture and networking successful business model
opportunities of working within an office
setting
> Ameriprise Financial area offices in > Ameriprise Financial corporate office > Independent franchise financial
Location
locations across the country in Minneapolis advisor local office
> Day-to-day contact with local leaders and > Day-to-day contact with corporate > Employed/contracted by independent
Support
colleagues leaders and colleagues franchise financial advisor
> Peer-to-peer programs > Peer-to-peer programs
> Access to extended group of specialists > Access to specialists
> Advanced and more flexible support
options for top performers
> Competitive compensation and rewards, > Competitive package, including an > Negotiated with independent
Compensation
including an Equity Compensation Equity Compensation program franchise financial advisor
program > Base salary with bi-monthly and > Independent franchise financial
> Performance-based payout rate 36% to quarterly incentives based on advisor retains any Gross Dealer
55% of GDC performance Concession (GDC)
> Milestone bonuses up to $19,000 during
first two years
> Opportunity for compensation for
coaching other employee financial
advisors

17. Select the business model that’s right for you (cont.)
Financial Advisor Financial Services Center Advisor Associate Financial Advisor
> Comprehensive Ameriprise Financial > Comprehensive Ameriprise Financial > Through employing or contracting
Benefits
benefits benefits independent franchise financial advisor
> Includes medical, dental, retirement, > Includes medical, dental, retirement,
stock and insurance stock and insurance
> Reasonable overhead costs covered > Reasonable expenses are covered by > Negotiated with independent franchise
Expenses
by Ameriprise Financial Ameriprise Financial financial advisor
> Real estate > Office hardware and supplies
> Office hardware and supplies > Technology tools
> Technology tools Marketing Staff > Marketing Staff support
support > Errors and omissions
> Errors and omissions > Training
> Training (including advanced
programs)
> Travel
> Ameriprise Financial stock equity N/A N/A
Equity
program
> Ameriprise Financial stock fund in the
401(k) plan
> Equity compensation plan
> Obtain state life, accident and health > Series 7 and Series 63 > Minimum Series 7 and Series 63
Licensure
insurance licenses. > 120 days after appointment to get > 120 days after appointment to get
> Series 7 and Series 63 or 66 additional licenses (Series 65/66 and additional licenses (Series 65/66 and
(Ameriprise Financial will sponsor life-health) life-health)
you to take the exams prior to
date of hire.)

18. Opportunities for career growth
Being an employee financial advisor is a rewarding career. You can also move
into leadership positions available throughout Ameriprise Financial, including:

19. Take the next step

20. You’ll love the view from your desk
> Our unique Dream > Plan > Track >®
approach offers real value to your clients
> We’re the proven financial planning leader
with a strong brand and solid values
> We support you with breakthrough
advertising, local marketing, a wide range
of products and integrated technology
> Thousands of people like you have built stable,
successful careers with Ameriprise Financial.
joinameriprise.com
Achieve your dreams by helping
clients plan for theirs.

21. This document does not create a contract of employment or a contract for any specific term or condition of employment between Ameriprise Financial and an
employee. The relationship between Ameriprise Financial and an employee is at-will, meaning that either the employee of the company may terminate it at any time for
any reason, with or without advance notice or progressive disciplinary action. The company reserves the right to make changes in or discontinue company policies,
compensation plans, benefits and programs as it deems appropriate and these changes may be implemented even if they have not been communicated in this (or by
change to this) document or otherwise.
If this document refers to any company benefit program, it describes only certain highlights of the company's benefit program. It does not supersede the actual
provisions of the applicable plan documents, which in all cases are the final authority. The applicable plan administrator has the sole authority and discretion in
determining eligibility and in interpretation and administration of the plans.
Ameriprise Financial takes reasonable efforts to ensure the accuracy of the contents of policy documents and in the administration of its policies and programs. The
company does not assume responsibility for consequential damages caused by administrative or clerical errors.
Ameriprise Financial is pleased to be using an authentic Eames DCW manufactured by Herman Miller, courtesy Eames Office LLC, eamesoffice.com,
eamesfoundation.org
Ameriprise Financial Services, Inc., Member FINRA and SIPC, is an equal opportunity employer.
© 2008 Ameriprise Financial, Inc. All rights reserved. (11/08)