Premier melbourne brochure 2

1. Artist’s impression

2. TO
BE
FIRST
IS
TO
LEAD
Artist’s impression

3. AN
INSPIRED
FORM
Important architecture challenges perceptions. Leading
architect, Elenberg Fraser, celebrates the complex beauty
of the female form - pushing the boundaries of cutting-edge
technology and contemporary design.
Having harnessed the push and pull of structural forces to
create this unique apartment tower, the influence of feminine
power is obvious – with a sleek façade that stretches beyond
traditional limitations.

4. The location of this innovative development is on
the corner of Bourke Street and Spencer Street -
a vibrant hub for locals and visitors alike. This stunning city
landmark is your launch pad to multicultural Melbourne,
with breathtaking views and a world of entertainment
for you to discover. Premier living at its best.
AUSTRALIA’S
PREMIER CITY
Artist’s impression

5. MELBOURNE,
THE WORLDS
MOST LIVABLE
CITY
PROXIMITY
TO AUSTRALIA’S
NO.1 RANKED
UNIVERSITY
MEDIAN PRICE
GROWTH OF 4.5%
P.A. IN PAST
DECADE
67% OF
HOUSEHOLDS
RENTING
YOUNG
PROFESSIONAL
AND STUDENT
DEMOGRAPHIC
FORECAST
POPULATION
GROWTH OF 5%
P.A. TO 2035
GROWING RENTS
WHICH ARE
ABOVE INNER
MELBOURNE
STRONG
EMPLOYMENT
GROWTH
THE CBD OFFERS
MAJOR RETAIL
& ENTERTAINMENT
AMENITY
Artist’s impression

6. Southern Cross Station is Melbourne’s most significant
and thriving transport interchange – your convenient
gateway to travel across Melbourne’s city and suburbs.
Scenic train rides to regional Victoria are just as handy,
and bus links to Melbourne International Airport put the
world within easy reach.
MELBOURNE’S
PREMIER
TRANSPORT
GATEWAY

7. EXHIBITION
ST
ELIZABETHST
SWANSTONST
RUSSELLST
KINGST
SPENCERST
HARBOURESPLANADE
WURUNDJERI
WAY
WILLIAMST
QUEENST
LONSDALE ST
LONSDALE ST
BOURKE ST
BOURKE ST
COLLINS ST
COLLINS ST
FLINDERS ST
FLINDERS ST
STKILDARD
LA TROBE ST
VICTORIA ST
RATHDOWNEST
LYGONST
SWANSTONST
BOUVERIEST
NICHOLSONST
LA TROBE ST
SPRINGST
PRINCESBRIDGE
NORTH MELBOURNE
MELBOURNE CBD
WEST MELBOURNE
DOCKLANDS
YARRA RIVER
BAR NACIONAL
LOUIS VUITTON
DOCKLANDS PARK
FLOWER DRUM
MELBOURNE CENTRAL
RMIT UNIVERSITY
HER MAJESTY’S THEATRE
PRINCESS THEATRE
FLAGSTAFF GARDENS
QUEEN VICTORIA
MARKET
CHANEL
HERMES
ARTS CENTRE MELBOURNE
NATIONAL GALLERY
OF VICTORIA
VUE DE MONDE
FEDERATION SQUARE
FLINDERS ST STATION
1.2KM -SOUTHBANK
PREMIER TOWER
800M -ETIHAD STADIUM
10M -SOUTHERN CROSS STATION
1.2KM - DOCKLANDS
900M -BOURKE ST RETAIL
1.3KM -EMPORIUM
1KM -CROWN CASINO
SUPERIOR
CONNECTIONS
The meeting place of two of Melbourne’s best-known streets puts the
heart of Melbourne’s city lifestyle at your feet. Experience local café
culture, fine dining, boutique shopping, impressive sporting events and
international musical and theatrical entertainment, with a range of
transport options at your doorstep.

8. 900M > MELBOURNE FASHION
1.2KM > SOUTHBANK DINING
1.5KM > THE ARTS CENTRE
Melbourne’s historic architecture tells
the tale of its past. Today, the grand
Victorian-era and art deco buildings
are home to the haute couture and
urban style of some leading local
fashion designers and boutique brands,
including Chanel, Tiffany & Co. and
Louis Vuitton.
Melbourne is home to some of the
world’s finest chefs and restaurants,
with a tantalising range of international
and local menu choices to take you
from friendly, casual breakfasts to the
richness of fine dining – and everything
in between.
Experience dance, opera, comedy,
theatre, film, art, or design from the
world’s leading artists. Melbourne’s
creative community is diverse and
expressive. The Arts Centre precinct
puts the best of international
performance at your fingertips.
1.3KM > EMPORIUM
Melbourne is shopping (and coffee).
Explore Australia’s largest designer
precinct in this undercover shopping
mall, filled with local and international
fashion in a range of department
stores and independent boutiques.
At Emporium, you’ll love browsing
cutting-edge flagship and concept
stores, in the heart of local café culture.
800M > ETIHAD STADIUM
This spectacular stadium is the only
Southern Hemisphere football stadium with a
completely retractable roof. From Australian
Rules Football to soccer, speedway, rugby,
cricket and internationally-renowned musical
superstars – you can see it all, rain or shine.
INTERNATIONAL
LIFESTYLE
DESTINATION
Premier Tower is set to become one of Melbourne’s most sought-
after residential addresses – complete with city convenience, luxurious
comfort and cutting-edge style. In this dynamic precinct, Premier Tower
represents a city on the move.

9. This is Melbourne’s new home of architectural ingenuity.
The artistic vision of this building has been brought to life
with impressive technical knowledge – a new benchmark in
architectural standards. It’s clever, contemporary design that
maximises floorspace and enhances sweeping views, a stunning
new addition to Melbourne’s cityscape.
PREMIER
VIEWS
Artist’s impression

10. Your urban lifestyle begins here, with secure city living and the comfort
of a residents’ lounge area. The in-house hotel in the building’s lower
levels adds to the feeling of pure indulgence and a private concierge
caters to your every need. Access to your apartment is via the lift lobby
and a vibrant pathway to premier lifestyle is on your doorstep.
PREMIER
AMENITY
Artist’s impression

11. Whether you want to activate, socialise, communicate or revitalise,
Premier Tower has something for you. The first-class amenities include
private dining areas, catering kitchens, fully-equipped gym, pool, spa,
sauna and entertainment zones - all set against a stunning backdrop
of impressive city views, for the finest apartment living possible.
PREMIER
DECK
Artist’s impression

12. In this premium zone of Premier Tower, you’ll enjoy exclusive access
to private facilities, including bars, dining areas, theatre, games and
lounges. You’ll feel at home in this impressive space, with exquisite
views that take in the best of Melbourne’s vast skyline.
PREMIER
LOUNGE
Artist’s impression

13. This exclusive area is for Premier Tower residents on level 48 and
above, to access in indulgent style, with lounge areas, private dining
and exclusive entertaining. The design innovation of rotating seating
pods allows you to sit back and enjoy the city views from all angles,
with built-in speakers for immersive surround sound enjoyment and
connectivity to your technology.
PREMIER
CLUB
Artist’s impression

14. Choose from the deep, rich tones of chocolate, or the subtle, warm
tones of honey for your interior colour scheme. Floor-to-ceiling glass
delivers expansive views at every opportunity and customised lighting
pieces add an extra flair. Floor coverings move from the warmth of
timber floorboards to soft wool carpets for extra luxury. Make your
home your sanctuary, with a look that suits your lifestyle.
PREMIER
LIVING
Artist’s impression

15. CHOCOLATE
PALETTE
RICH LIVING SPACES
Cool contemporary black metal details contrast against the
sleek elegance of metallic 2pac joinery, with timber flooring
and open plan design to accommodate easy urban living.
In the kitchen, the charcoal stone and mirrored splashbacks
add a refined touch – a stylish complement to the natural stone
benchtops, designer tapware and contemporary European
appliances. Welcome home – enjoy the views.
Artist’s impression

16. A SERENE SETTING
The feeling here is calm and easy, with the golden hues of this
interior scheme the ideal backdrop for relaxed living, as your
sweeping city views take in the bustle below.
Customised lighting pieces highlight the open-plan living
space and the golden warmth of timber flooring, with the soft
coppery glow of the mirrored and stone kitchen splashback adding
an additional shine. In the kitchen, metallic 2pac joinery,
black metal detail and natural stone benchtops create a clean,
uncluttered look, and European appliances offer easy entertaining.
HONEY
PALETTE
Artist’s impression

17. In 2014, Melbourne was ranked as the world’s
most liveable city for the fourth consecutive year.
Since the Global Liveability Survey began in 2002,
Melbourne has ranked in the top three every year.
Melbourne scored perfectly in healthcare,
education and infrastructure.
THE WORLDS
MOST LIVABLE
CITY
PROXIMITY TO AUSTRALIA’S
NO.1 RANKED UNIVERSITY
MEDIAN PRICE GROWTH OF
4.5% P.A. IN PAST DECADE
67% OF HOUSEHOLDS
RENTING
YOUNG PROFESSIONAL
AND STUDENT DEMOGRAPHIC
FORECAST POPULATION GROWTH
OF 5% P.A. TO 2035
STRONG EMPLOYMENT
GROWTH
THE CBD OFFERS MAJOR RETAIL
& ENTERTAINMENT AMENITY
Artist’s impression