The document discusses the importance of having a strong purpose or "why" for one's actions during uncertain times. It notes that the global economy and many businesses are facing challenges. Having a clear reason for one's job, business, relationships, or goals can help provide focus and motivation to continue pursuing them despite obstacles. The author encourages readers to define their "why" and revisit it during difficult periods.

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DO YOU HAVE A “STRONG WHY”? 0
New City Magazine June 30, 2012 FROM THE EDITOR, JULY 2012 Edition
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With the changing times and the many uncertainties of life, we may need to revisit the reason and purpose of
doing the things you do. If not, we will be tossed to and fro by the raging waves of the economy, business and
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relationships. If you are not strong, your life will be a wreck!
Most of us have heard that many economy experts have predicted a lot of uncertainties in the economy of not
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just a few nations but the whole world. Not just another recession but some have even predicted a global
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financial collapse.
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Talking about business, retail is struggling and many shop owners are forced to decide if they should go on or
just close up shop. Even the whole print publishing industry now has to rethink the future of its existence
because of plummeting advertising sales revenue.
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These pressures all around us can also start to affect our relationships. Therefore, we will begin to think if we
had made the right decisions and our minds are full of doubts and questions. At this point, is where we usually
think to ourselves if what we are doing is all worth the trouble? Sadly, some will quit their job, business, even
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their marriage during these times.
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That is why it is very important for us to have a STRONG WHY before we commit ourselves into something. Write
it on your journal. So when times are hard and things get shaky, you can revisit your “WHY’s” and it will help you
to refocus on the reasons why you are doing what you are doing. ADVERTISING
WHY you got this job? WHY you started this business? WHY you got married? WHY you are involved in social or
community work? WHY you want to change the world?
If you have a clear destination of where you want to go or achieve, even if the planned road is blocked or
inaccessible, you will find other routes to get to your destination. You might get there a little longer, but you
will get there.
You need to have a STRONG WHY and revisit it every once in a while. Do you have a STRONG WHY? You should!
Hope you enjoy reading our July 2012 edition’s articles.

2. God bless you and yours,
Ben Irawan
Editor of NEW CITY Magazine
editor@newcitymagazine.com
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NEW CITY is a "Positive, Healthy & Successful Living" Magazine distributed for FREE in the St
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