The counterfeiting market is growing rapidly. The consequences of these illegal
practises are quite severe in terms of revenue-loss, health issues, and irreversible
damages to brands.
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to
solution’ for thwarting economic damages, health risks, online frauds, and a spate
of other crimes. Globally, different types of anti-counterfeit packaging, both
covert and overt, are preventing the counterfeiting of vulnerable products.
Directly and indirectly, they’re saving the lives and economic wellbeing of
consumers.
The Current Market and Trends
As per a recently published report, the anti-counterfeiting packaging market is
expected to reach a whopping $128.6 billion plus in 2020. Along with the
pharmaceutical and food sectors, these anti-counterfeit packaging solutions and
brand protection techniques are being adopted by many other sectors.
The anti-counterfeit packaging market, globally, has witnessed wide scale
escalation because of a spurt in manufacturing activities. A spurt in demand in
the healthcare, pharmaceutical and food & beverage sectors has led to an influx
of counterfeit products; these products are the major drivers and influencers of
the thriving anti-counterfeit packaging industry.
Anti-Counterfeit Solutions | Neuro Tags
Anti-Counterfeit Solutions.pdf

Anti-Counterfeit Solutions.pdf

  • 1.
    The counterfeiting marketis growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands. In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers. The Current Market and Trends As per a recently published report, the anti-counterfeiting packaging market is expected to reach a whopping $128.6 billion plus in 2020. Along with the pharmaceutical and food sectors, these anti-counterfeit packaging solutions and brand protection techniques are being adopted by many other sectors. The anti-counterfeit packaging market, globally, has witnessed wide scale escalation because of a spurt in manufacturing activities. A spurt in demand in the healthcare, pharmaceutical and food & beverage sectors has led to an influx of counterfeit products; these products are the major drivers and influencers of the thriving anti-counterfeit packaging industry. Anti-Counterfeit Solutions | Neuro Tags