The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands. In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers. https://www.neurotags.com/anti-counterfeit-packaging

1. The counterfeiting market is growing rapidly. The consequences of these illegal
practises are quite severe in terms of revenue-loss, health issues, and irreversible
damages to brands.
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’
for thwarting economic damages, health risks, online frauds, and a spate of other
crimes. Globally, different types of anti-counterfeit packaging, both covert and overt,
are preventing the counterfeiting of vulnerable products. Directly and indirectly,
they’re saving the lives and economic wellbeing of consumers.
Types of Anti-Counterfeit Packaging
The anti-counterfeiting industry has many futuristic products to fight against fakes. The most
popular of the lot being: Holograms – Ranking high on the list of conventional anti-
counterfeiting solutions, holographic technology is independent of databases or anything else.
Users find this solution for visual protection easy to use and identify. However, cheap
holograms that can be easily imitated are flooding the marketplace. Therefore, this physical
anti-counterfeit packaging technique is ineffective in current times; most often, it ends up
perpetuate the counterfeiting.
Luminescent topcoats – This analogue solution is also known for its ease of use. Not visible in
broad daylight to the naked eye, it reveals patterns and colours when seen under UC light.
This customizable and covert solution is difficult to imitate by counterfeiters. It helps secure
electronics, luxury and pharmaceutical products across the entire value chain.
On the other side of the anti-counterfeit packaging spectrum lie digital Unique QR Code,
smart labels, track and trace, NFC, RFID, block chain, serialization technology and other
solutions. It is essential to use the best combination of digital and physical solutions, like seals
and labels, to learn how to combat anti-counterfeiting. With the threat of fake products
evolving, these digital anti-counterfeiting packaging solutions have several advantages to their
name.
Anti-Counterfeit Solutions | Neuro Tags