tiny stories BIG IMPACT: Emina Demiri at NetSquared London
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From http://www.meetup.com/netsquaredlondon/events/195670162 How can organisations share stories online in a way that attracts the interest of their audience, engages with their supporters, and helps their stakeholders and potential funders understand the impact that services have on individuals? Emina Demiri (@DemiriE) is a Digital Media Specialist at Locality. Her session is all about getting to grips with producing tiny stories for big community impact. Every story has a narrative but that doesn't mean it needs to be pages or hours long; in fact, when it comes to digital storytelling, it shouldn't be! With some useful tips on how to focus your content, free digital tools you might want to use, and some good examples, this session will give you the basics of tiny storytelling. And, expect it to be interactive, so put your participatory shoes on and come along!
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tiny stories BIG IMPACT: Emina Demiri at NetSquared London
- 1. tiny stories BIG IMPACTS
- 2. Why tell stories? Tiny or otherwise Just a few reasons….
- 4. Allows people to see in
- 5. The story of change, the story for change
- 6. What do u think a tiny story is?
- 8. Write down a story in 6 words
- 9. For sale: baby shoes, never worn. - Ernest Hemingway
- 10. Or a picture is worth a 1000 words… Image source
- 11. Short story inspirations • Short event promos - Our tiny AC 2013 story • Thank you’s – Diabetes UK - Fundraising Thank You • Fundraising – Testicular Cancer Society • Campaigning – Refuge – how to look the best the morning after • Mission statements – Corganisers animation , BFAS - A Friend Like Tuna
- 12. Telling a story with data…
- 14. Some tiny story digital tools
- 15. Easy and free… Tiny storytelling 101
- 16. Even if you don’t go tiny, don’t go to large!
- 17. What about a compilation? Youtube compilations: ● Vine Videos on theme - Eg. Six Second Science ● collect #hashtag videos and share
- 18. Top tips for creating tiny stories • Use the storytelling grid. Think about multimedia and your audience! • Show, don’t just tell! • Every story needs a plot - Show the journey • Follow up • Evidence the change • Make it people and/or community centred • 5W and 1H • Build relationships with super-users – LEGO Vine Greenpeace USA example • Even if it’s a written story remember to add value with pics! • Make it fun and use your imagination • Let your community tell the story for you – collaborative storytelling, participatory videos!
- 19. Top tips for sharing tiny stories • Again use the storytelling grid • Think about the nature of the beast • Cover the basics and the particulars • Use # to get your stories discovered • It’s not about quantity, it’s about quality • Go offline! – example Dove vid • Again make it fun and engaging! • Again: follow up! – maybe #TrowbackThursday
- 20. Coming back to your stories Is your story telling a story? Can you take it further, can you develop this story using the grid?
- 21. Thank you for listening!
Editor's Notes
- Show don’t tell - using "observations" instead of "inferences.“ – Instead of telling the audience, “I was scared " an effective narrator shows fear with observations such as "sweaty palms," Plot – think about your characters Follow up - – telling stories from the beginning and developing it, staying with it - Its about maintaining a drip. Consistency of updates Evidence change - have I demonstrated impact or have I just described what happened? Make it people centred - a way of people to identify with Build relationships with super-users - always good to know who are the super-users – no capacity/time to do a story? Ask them to do it. Make it fun and Use your imagination – for example use metaphors to communicate your ideas
- Again use the storytelling grid - think about your audience, where are they? How do I got to them and share the story there. Go where the people are! Think about the nature of the beast – think about framing according to audience but also according to type of media – you will not have the same tone on Facebook and Twitter for example – adjust to the nature of the platform. Cover the basics and the particulars – cover the usual suspects (facebook, Twitter etc.) but also again think about where your audience is that is not the usual places for example is there a local forum they hang out in It’s not about quantity, it’s about quality – don’t go chasing highest YT ratings - rather cultivate an engaged community – get them to comment, ask them questions etc. Combine with offline - Dove vid - activists dressed as orangutans had invaded several of the company’s HQs in Europe, and the company had received tens of thousands of emails from customers. Follow up - – telling stories from the beginning and developing it, staying with it - Its about maintaining a drip. Consistency of updates