4. Value Equation for Pesticide Free Foods
Healthier More expensive
Better taste Not as available
Support green farms Limited variety
Baron Strategic Partners
5. How Can We Increase Value?
Healthier More expensive
Better taste Not as available
Support green farms Limited variety
Increase benefits or reduce the cost for
the customer to acquire these benefits
Baron Strategic Partners
6. Do All of Your Customers Perceive the Same
Value?
Customer’s Perceived Value
Customer Grouping
Baron Strategic Partners
7. Value of Pesticide Free Foods vs. Alternatives
Customer’s Perceived Value
1 2 3 4 5
Customer Segment/Grouping
Baron Strategic Partners
8. Struggling to Think about Value?
Make a Movie of “A Day In the Life of
Your Customer.”
What’s working/what is not working?
How can your product improve their life?
3/6/2010 # Baron Strategic Partners
9. Understand the Value Chain and Influences
Nutrition
Experts
Friends Authors Doctors
Fertilizer Middle Retail
Farmer Consumer
Maker Man Store
For pesticide free foods
SafetyNet Assessment
10. Understand the Value Chain and Influences
Nutrition
Experts
Friends Authors Doctors
Fertilizer Erica’s Middle Retail
Farmer Consumer
Maker Foods Man Store
What is the value equation for each link in the value chain?
SafetyNet Assessment
11. Delivering What We Promise
Our Promise
Value
Proposition
Can we deliver?
Value Delivery
System
Communicating
Value
Why Believe Us?
Baron Strategic Partners