2. Direct Logic Overview | Our Mission Direct Logic’s Mission is to create successful one-to-one marketing programs that allow our clients to take advantage of the huge potential of direct-to-consumer marketing. We combine traditional business approaches with the latest marketing technologies to produce outstanding results. There are many technology providers and consultants who claim to do what we do but we know of no firm that brings all the elements together into one, powerful practice.
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4. Our diverse client engagements provide us with unique experiences and perspectives on best-practice online marketing. Direct Logic Overview | Some of Our Clients
5. Direct Logic Overview | Selected Case Studies Implemented new fan gathering initiatives like online promotions, pay-per-click advertising and advanced e-mail to dramatically grow the Chicago Bears Pro Shop database and e-commerce sales. Created a sophisticated process for growing the Discover business among small to medium sized merchants leveraging banking partners. Developed and maintain a retail software solution for 20,000 florists that integrates FTD corporate data, individual store data, product data and customer information to produce rich marketing and sales information. Leveraged the power of beloved toy brands with our internet marketing technologies to build the fastest growing direct-to-consumer toy business in the world and implemented strategies that simultaneously contributed to the growth of traditional retail.
6. Welcome message Behavior Driven Product Suggestions Direct Logic’s web design team builds websites that have all of the current best practices baked into them. We study the most successful sites and incorporate the visual design , navigation elements and shopping cart flow patterns that are currently producing the best results. We also incorporate search engine best practices into every site we create. Best-practices websites deliver more sales and higher conversion rates and act as a major new client generator. Stored Wish List Global Shopping Cart Phone Ordering High On Page Search Bar Safe Shopping Callouts Quick Order/Express Entry Feature Direct Logic Overview | Website Design & Development
7. Another specialty of DLS is Search Engine Optimization (SEO). Since online search is the number 1 way that people search for anything, effective SEO is a critical element in new client acquisition. We help clients with a range of disciplines that get their sites ranked naturally high on all of the search engines. Even with good website design, there is still optimization that can be done to improve search rankings. Our team’s SEO discipline can easily integrate with your web designers in a powerful new combination. Direct Logic Overview | Search Engine Optimization
8. DLS is a Premier Google advertising partner which is a result of our implementing high value, best practices PPC programs for our clients. Our Google partnership also means that our clients get to use advanced Google tools months before they are released to the general online marketing community. And it doesn’t end with Google. We have extensive relationships with Bing/Yahoo, ASK Facebook, YouTube and the comparison shopping sites. We have refined our PPC analytics to the point that we can generate sales for our clients at any advertising level that meets their budget. . Direct Logic Overview | Pay-Per-Click Advertising
9. We manage complex database processes for many of our clients. New client generating media is the first step, but once consumers hit a website, it is critical that they be captured through registration or purchase. We help our clients design online registration processes that are customer-friendly but which also gather the optimal amount of information for future marketing. Direct Logic Overview | Advanced Customer Registrations
10. New registrants or buyers are then entered directly into our client databases where list hygiene will be performed and they will be made ready for marketing activities. Client information can then be accessed by our analysts and our clients through simple yet robust database selection and query tools. Direct Logic Overview | Consumer Databases
11. e-mail, direct mail and catalogs are all effective communication tools that establish and maintain productive dialogs with your customers and prospects. Leveraging our client’s Knowledge Base, we use these vehicles to drive closer relationships between client and consumer that result in increased sales and profits. Direct Logic Overview | Powerful 2-Way Communication Streams
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13. Direct Logic has a full-service in-house creative agency that includes designers and copywriters who are skilled in traditional advertising and new media. Our designers bring a diverse set of creative skills to every project and specialize in developing high impact e-mails for any client need. Direct Logic Overview | e-mail Creative
14. We help our clients develop e-newsletters that present a wide variety of content in a way that is inviting and that drives above average response. Direct Logic Overview | e-Newsletters
15. Many of our clients use us to produce triggered e-mails that get sent to customers based on a specific transactional or relationship event. These events can include registering on a site, a birthday, the purchase of a specific product or any other customer action or attribute you can think of. Ability to include personalized text. Product offers that match the person’s interests Incorporation of other brands that our research shows they may like or that the client wants to push Direct Logic Overview | Triggered e-mail
16. Speaking to your customers about their specific needs and desires is the ultimate in one-to-one communications. Direct Logic specializes in creating database driven e-mail programs that serve up custom content to consumers. By marrying profile data, purchase activity and web surfing behavior, we learn a great deal about what a customer wants. Pairing that information with the products that they want results in the most successful e-mail campaigns. Direct Logic Overview | Dynamic One-to-One e-mails The resulting campaigns deliver individualized e-mails to every person on your list. Pure magic!
17. For our clients who are driving their customers to retail, we build e-mails based on their in-store promotions. For some, the e-mails contain coupons that the customer can redeem at their favorite retail location. By using dynamically generated bar codes and other techniques, we can provide 360 tracking of the customer from click to purchase and from initial acquisition cost to final profit. Direct Logic Overview | Drive to Retail e-mail
18. Direct Logic Overview | Loyalty Programs DLS has extensive experience with loyalty programs and has begun to build these programs for its clients.
19. With our DirectClick ™ Visitor Behavior Reporting, clients can follow an individual user’s click activity through the e-mail through their navigation on their site. This extraordinarily powerful technology allows our clients to deliver highly targeted communications that produce higher response and conversion rates. Take-Away DirectClick provides clients with the intelligence to target individual consumers based on their web visits. Direct Logic Overview | DirectClick™ Visitor Behavior Reporting
20. Online promotions are one of the most powerful ways to grow a company’s database of enthusiasts. DLS has years of experience building exciting online promotions that engage consumers and build databases that drive sales. We also incorporate viral elements into our promotions that dramatically expand the reach for our clients. Direct Logic Overview | Online Promotions - a Wealth of Experience
21. Our team uses a range of social and viral marketing techniques to generate new sales and to connect with existing customers. These techniques are still in their infancy but are steadily increasing in importance in the online marketing mix. Direct Logic Overview | Viral Marketing
22. Besides offering our proprietary Revelation ™ Data Warehouse, we also perform database analytics for customers. Please note that all of the data is disguised . Direct Logic Overview | Database Analytics
23. Direct Logic Overview | e-mail Reporting E-mail reporting is some of the most fundamental reporting we offer. Our real-time reporting provides marketers with all of the metrics they need to effectively analyze their campaigns. We offer a number of query and sorting tools to refine your results reporting. You can also review the most granular click and delivery information about a campaign to be able to refine your program any way you want.
24. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Our custom “Hot Spot” analysis shows where the most consumer interest is being generated within each e-mail. Direct Logic Overview | e-mail Hot Spot Analysis Take-Away We will focus on the constant improvement of your e-mails, which will result in higher open rates, more clicks and improved sales.
25. The DirectIntegration™ campaign management, forecasting and analytic software suite offers incredibly accurate product level forecasts for each of the channels you promote in. DI™ does more than forecast all your product demand. It also produces list analyses, detailed P&Ls, inventory utilization reports and deep analysis of your entire direct business. Direct Logic Overview | Multi-Channel Forecasting
