This document discusses an initiative by a global healthcare company to address unconscious bias among its employees. It selected the DECIDE program which takes a three step approach to mitigate bias. The company rolled out the 30 day program globally to 482 participants across multiple countries. Results found that 96% of participants said they now mitigate bias in decisions at least weekly and 85% more actively consider others' perspectives, improving decision making and inclusion.

1. The science
• Our brains are constantly flooded with information.
Biases are cognitive shortcuts for more efficient—but
possibly flawed—decisions.
• Biases may lead you to not hiring the best person for
the job—because you feel drawn to the candidate that
reminds you of yourself.
The challenge
Focusing mostly in areas of unmet medical
needs, this global healthcare company requires
the kind of smart decisions that save lives.
Growing evidence shows that diverse groups
decrease groupthink, improve learning
outcomes and problem-solving skills,
and change the way entire teams digest
information. Knowing this, the company made
inclusion a core value and later committed to
unconscious bias education with NLI.
NeuroLeadership Institute
CASE STUDY
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neuroleadership.com
of participants mitigate bias in
people & business decisions
at least once a week96%
Impact
“I ask myself if my unconscious bias is
keeping me from making the best decision.
Especially when it comes to proximity bias.”
-Participant
Global Healthcare
Company
Scale
participants
482 countries
2in
Speed
days
30
Addressing bias, bettering decisions, saving lives

2. DECIDE: Global Healthcare Company
The solution
After evaluating several bias
offerings, the company
selected DECIDE. The
solution takes a three step
approach: accept that brains
are biased, label biases
using The SEEDS Model®
,
and actively mitigate
bias through practical,
neuroscience-based tools.
As part of a larger
partnership with NLI,
the firm began rolling
out the 30-day DECIDE
program globally.
The results
A full 96% of participants say they are mitigating
bias in their decisions at least once a week.
For example, instead of rushing to decisions,
participants say they now pause and consider
their potential biases based on SEEDS®
, then
take steps to mitigate them.
With colleagues spread all over the world, many
participants indicate that they now see distance
bias in day-to-day decisions. Thanks to DECIDE,
participants more actively seek others’ opinions,
regardless of geographic proximity.
By the end of 2018, half of the healthcare
company’s employees will be empowered
to create a more inclusive work environment
after completing the training developed in
partnership with NLI.
© NeuroLeadership Institute
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DECIDE:
How It Works
• Weeks 1 to 3:
Participants watched
a five-minute video
in small groups, then
used the accompanying
tools to foster a larger
discussion
• Week 4:
Learners participated
in an interactive,
facilitated webinar.
of participants
more actively
consider others’
perspectives
85%
“SEEDS has
forced me to
better consider
areas that are not the
most comfortable
or convenient
in my business
decisions.”