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AI for Marketing
Chandrakumar
Founder & CEO
WiselyWise Pte Ltd
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
2About Us
WiselyWise – The
Company
https://wiselywise.com
Our Profile
Digital & AI Business with a focus
on Digital Transformation
1
Our Vision
Create a Better Digital Future for
Organizations of all sizes
2
Our Mission
Innovate and Invest in our Digital
Platform
3
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONTACTS
Website
https://wiselywise.com
Blog
https://wiselywise.com/blog/
LinkedIn
CHANDRAKUMAR
NATARAJAN
Instagram
@wiselywiseinsta
Email
chandru@wiselywise.com
Facebook
@chandrakumarn
YouTube
WiselyWise
SlideShare
@nckumar
Chatbot Powered by AI
Trot the Bot (click to chat with the Bot)
4 80 %
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
5
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
6So, What is AI?
19561950 1985
Alan Turing
Dartmouth College
MARKET
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
7The Opportunity
POTENTIAL
P
EXPERT PREDICTIONS
E THE HOW
H
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
8Why AI, Why Now ?
I
M
GC Development
s
Mass Adoption
Conversational Commerce
Huge Investments
Governance & Regulations
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
Enablers
r Relevance at Scale
i Instantaneous
p Communication at
Scale
c Customization
s All Signals
e Experiment
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
IMPACT
AREAS
Content
Generation
Lead Generation Conversational
Commerce
AI Driven
Advertising
Campaign
Optimization
Marketing
Intelligence
Brand Building Customer
Experiences
Recommenders
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
11Applications
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CHATBOTS POWERED BY AI
https://wiselywise.com/chatbot/
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
NATURAL LANGUAGE GENERATION
https://youtu.be/wn81ZeB-cvs
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
http://www.slate.com/articles/technology/technology/2014/07/automated_insights_to_write_ap_earnings_reports_why_robots_can_t_take_journalists.html
MACHINE LEARNING
18
#DigitalOutloo @Econsultan
https://youtu.be/ZdieVtFIaiE
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
COMPUTER VISION - IMAGE ANALYTICS
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
2930%
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
25Challenges
Digital Skillsets
s
“Outsourced”
Search &
Decision
c
High Consumer
Expectations
e
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
26How does AI Benefit Marketers
SSimpler
PPersonalize
TTime
IIntegrate
LLeadership
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
27
a Incremental Adoption
a KPIs
c Know the Tech
w Work with Experts
WHAT
CAN
YOU DO
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONFIDENTIAL AND PROPRIETARY © WISELYWISE ALL RIGHTS RESERVED
CONTACTS
Website
https://wiselywise.com
Blog
https://wiselywise.com/blog/
LinkedIn
CHANDRAKUMAR
NATARAJAN
Instagram
@wiselywiseinsta
Email
chandru@wiselywise.com
Facebook
@chandrakumarn
YouTube
WiselyWise
SlideShare
@nckumar
Chatbot Powered by AI
Trot the Bot (click to chat with the Bot)
Thank YouChandrakumar Natarajan
Founder – WiselyWise
Chandru@wiselywise.com
Terms of Use All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting
online or by any information storage and retrieval system, without written permission from the Presenter. All trademarks and brands referred to herein are the property of their respective owners. All
references to WiselyWise belong to WiselyWise.com.
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AI for Marketing - Presentation by Chandrakumar

Editor's Notes

  1. https://www.thinkwithgoogle.com/marketing-resources/ai-personalized-marketing/ https://gizmodo.com/facebook-knows-how-to-track-you-using-the-dust-on-your-1821030620 Facebook Knows How to Track You Using the Dust on Your Camera Lens Patents filed by Facebook that mention People You May Know show some ingenious methods that Facebook has devised for figuring out that seeming strangers on the network might know each other. One filed in 2015 describes a technique that would connect two people through the camera metadata associated with the photos they uploaded. It might assume two people knew each other if the images they uploaded looked like they were titled in the same series of photos—IMG_4605739.jpg and IMG_4605742, for example—or if lens scratches or dust were detectable in the same spots on the photos, revealing the photos were taken by the same camera.
  2. Attendees Allen Newell (CMU), Herbert Simon (CMU), John McCarthy (MIT), Marvin Minsky (MIT) and Arthur Samuel (IBM) became the founders and leaders of AI research
  3. $14 Trillion 16 industries 12 economies - Accenture Study
  4. Welcome to 2018, the year of AI : https://news.microsoft.com/apac/2018/01/03/welcome-2018-year-ai/ : Ralph Haupter, President, Microsoft Asia $46 Billion by 2020, $6.9 B investment by 2021 in APAC : IDC Chatbots Powered by AI – 85% customer interactions by 2020 : Gartner AI Focus – Google, FB Fair, Transparent & Trusted
  5. https://www.thinkwithgoogle.com/marketing-resources/ai-personalized-marketing/ https://gizmodo.com/facebook-knows-how-to-track-you-using-the-dust-on-your-1821030620 Facebook Knows How to Track You Using the Dust on Your Camera Lens Patents filed by Facebook that mention People You May Know show some ingenious methods that Facebook has devised for figuring out that seeming strangers on the network might know each other. One filed in 2015 describes a technique that would connect two people through the camera metadata associated with the photos they uploaded. It might assume two people knew each other if the images they uploaded looked like they were titled in the same series of photos—IMG_4605739.jpg and IMG_4605742, for example—or if lens scratches or dust were detectable in the same spots on the photos, revealing the photos were taken by the same camera.
  6. Automatedinsights.com https://hbr.org/2017/05/how-harley-davidson-used-predictive-analytics-to-increase-new-york-sales-leads-by-2930 Instacart has used TensorFlow, Google’s open-source machine-learning platform, to build a machine-learning model to predict the most efficient sequence its shoppers could follow to select items at a store.
  7. Created Using Lumen 5
  8. https://www.forbes.com/sites/andrewstephen/2017/10/30/ai-is-changing-marketing-as-we-know-it-and-thats-a-good-thing/#2382164adc40
  9. https://www.thinkwithgoogle.com/marketing-resources/ai-personalized-marketing/ https://gizmodo.com/facebook-knows-how-to-track-you-using-the-dust-on-your-1821030620 Facebook Knows How to Track You Using the Dust on Your Camera Lens Patents filed by Facebook that mention People You May Know show some ingenious methods that Facebook has devised for figuring out that seeming strangers on the network might know each other. One filed in 2015 describes a technique that would connect two people through the camera metadata associated with the photos they uploaded. It might assume two people knew each other if the images they uploaded looked like they were titled in the same series of photos—IMG_4605739.jpg and IMG_4605742, for example—or if lens scratches or dust were detectable in the same spots on the photos, revealing the photos were taken by the same camera.