2. 
Product Description:
› A multi-use table.

Key business goals:
› To satisfy our customer needs in an economical frame.
› To be #1 sales-wise among a specific segment(s) of the
market .


Primary Market:
› Students of Universities in the kingdom and gulf area.
Secondary Markets:
› School students and teaching staff.
› Libraries.
› Individuals who work from their home.

3. 
Assumptions:
› Assembling imported product is done locally(this will lower the
overall cost of our product, mainly in two points: a)less
transportation costs. B)the ability to satisfy customized orders with
minimum added cost).
› Raw material are available and feasible to use.

Stakeholders:
› Operations.
› Assembly factory.
› Manufacturing.
› Banks.
› Retailers.
› Consumers.
› Employees.
› Resources.

14. Need
No.
1
2
3
4
5
6
7
8
9
10
11
12
Customer Need
Has enough space for a screen &
books
USB outlet
cup holder
An electricity outlet
Pen holder
A lamp
Rectangular shape
A stand alone table with legs
Medium sized shelves and drawers
Wooden table
Adjustable dimensions
Suitable price
Importance (0-100)
83
70
65
70
63
77
62
96
73
85
40
61

15. Metric
No.
Need
No.
Metric
Imp. (0100)
Units
Margin
Ideal
1
1,11
Surface area
68.5
Cm*c
m
[50-123]*[60100]
83.48*76.5
4
2
12
Cost
61
SR
[250-1000]
[300-950]
3
7
Table shape
62
Subj.
Rect.
Rect.
4
11
table dimensions
54
Cm*c
m*cm
>83*76*100
>123*61*9
1
5
2
No. of USB outlets
42
Quantit
y
0-4
1-2
6
3
Cup holder
54
Binary
1
1
7
5
Pen holder
46
Binary
1
1
8
9
Shelves size
73
Cm*c
m
26*28-30*30
27*30
9
9
Drawers size
73
Cm*c
m
26*28-30*30
25*33
10
6
A lamp
77
Binary
0-1
0-1
11
8,10
Legs dimensions
75
cm
65-80
75
12
4
No. electricity
65
Quantit
y
0-4
1-2
outlets

17. Metric
No.
Need No.
Metric
Imp. (0-100)
Units
Acme Furniture
South Shore axes
Lifetime table
1
1,11
Surface area
68.5
Cm*cm
76.2*60.96
50.8*106.68
123.44*61.976
2
12
Cost
61
SR
2625
375
300
3
7
Table shape
62
Subj.
Rect.
Rect.
Rect.
4
11
table dimensions
54
Cm*cm*c
m
76.2*60.96*119.38
50.8*106.68*93.5
123.44*61.976*91.44
5
2
No. of USB outlets
42
Quantity
0
0
0
6
3
Cup holder
54
Binary
1
0
0
7
5
Pen holder
46
Binary
0
0
0
8
9
Shelves size
73
Cm*cm
0
27.127*29.53
0
9
9
Drawers size
73
Cm*cm
76.2*10.4
27.127*29.53
0
10
6
A lamp
77
Binary
0
0
0
11
8,10
Legs dimensions
75
cm*cm
110*8
71.755*5.5
91.44*7.6
12
4
No. electricity outlets
65
Quantity
0
0
0

18. A.Table with USB
outlet
B. Table with
Electricty outlet
C. Shelves
D. Drawers
placement in placement in
the table
the table
F. Table with
Cup holder
A.1 USB outlet on the Electricty outlet on Under on the Under on the Cup holder on
side
the side
left side
left side
the surface
A.2 USB outlet on the Electricty outlet on Under on the Under on the Cup holder on
surface
the surface
right side
right side
the side
A.3 USB outlet under
the table
Electricty outlet
under the table
Over on the
left side
Over on the
left side
A.4 USB outlet
Embedded within
the table surface
Electricty outlet
Embedded within
the table surface
Over on the
right side
Over on the
right side
G. Table with
adjustable
Dimensions
Fixed hight
and
adjustable
width
Fixed width
and
adjustable
Hight
Both
adjustable

19. A.Table with USB
outlet
B. Table with
Electricty outlet
C. Shelves
D. Drawers
placement in placement in
the table
the table
F. Table with
Cup holder
A.1 USB outlet on the Electricty outlet on Under on the Under on the Cup holder on
side
the side
left side
left side
the surface
A.2 USB outlet on the Electricty outlet on Under on the Under on the Cup holder on
surface
the surface
right side
right side
the side
A.3 USB outlet under
the table
Electricty outlet
under the table
Over on the
left side
Over on the
left side
A.4 USB outlet
Embedded within
the table surface
Electricty outlet
Embedded within
the table surface
Over on the
right side
G. Table with
adjustable
Dimensions
Fixed hight
and
adjustable
width
Fixed width
and
adjustable
Hight
Both
adjustable
Over on the
right side
Concept 1
Concept 2
A.1-B.1-C.1-D.2-F.1- A.2-B.1-C.2-D.1-F.2G.3
G.1
Concept 6
Concept 7
A.2-B.2-C.1-D.2-F.2- A.4-B.1-C.2-D.4-F.2G.1
G.3
Concept 3
Concept 4
Concept 5
A.3-B.2-C.3D.2-F.1-G.3
A.4-B.2-C.3- A.1-B.1-C.2-D.1D.4-F.1-G.2
F.1-G.1
Concept 8
Concept 9
A.3-B.3-C.1D.4-F.1-G.3
A.2-B.3-C.2- A.2-B.2-C.4-D.4D.1-F.1-G.3
F.1-G.3
Concept 10

22. 
Reference

23. 
Screening

24. 
Scoring

25. Current U.S. Class:
Current International Class:
Field of Search:
D6/675.4
0606
;D6/396,407,429,449,455-457,460-463,465,468,474,478-479,509,514,672-673,675675.1,675.3-675.4 ;211/13.1,41.1,71.01,85.3,85.4,59.2,126.12,126.1,133.1

26. Current U.S. Class:
Current International Class:
Field of Search:
D6/675.3
0604
;D6/460,461,468,474,477-479 ;D34/14,17,19 ;108/59,91-93,96
;211/40,41.12,42,49.1,50,85.2,90.04,187,190,119.003,134.153,85.1,87.01,85.4,71.01
;312/114,138.1,262,280,281