Cenotvorba for Dummies

Jiří Sekera
Jiří Sekera“Winston Wolfe” at WebExpo Conference
Cenotvorba for Dummies
http://bit.ly/cenotvorba
Způsoby ohodnocení
1. Výkon
2. Hodina (den, měsíc)
3. Projekt
Ohodnocení dle výkonu
Hodinová sazba
Hodinová sazba



  x = náklady / počet hodin
Hodinová sazba



  x = náklady / počet hodin
Náklady na 10 let
Zaměstnanec
bydlení + jídlo + auto + zábava + oblečení + blbosti +
úspory + ... = ?
Náklady na 10 let
Zaměstnanec
bydlení + jídlo + auto + zábava + oblečení + blbosti +
úspory + ... = 4,5 mil. Kč
Náklady na 10 let
Zaměstnanec
bydlení + jídlo + auto + zábava + oblečení + blbosti +
úspory + ... = 4,5 mil. Kč


Firma
10 * (hrubá mzda + pojištění + hardware + software
+ nábytek + školení) + nájem + účetnictví + úklid +
daně + pojištění + rezerva + ... = ?
Náklady na 10 let
Zaměstnanec
bydlení + jídlo + auto + zábava + oblečení + blbosti +
úspory + ... = 4,5 mil. Kč


Firma
10 * (hrubá mzda + pojištění + hardware + software
+ nábytek + školení) + nájem + účetnictví + úklid +
daně + pojištění + rezerva + ... = 80 mil. Kč
Hodinová sazba



  x = náklady / počet hodin
Počet hodin za 10 let
x = počet účtovatelných hodin denně * (pracovních
dnů ročně - dovolená - nemoc) * 10 let
Počet hodin za 10 let
x = počet účtovatelných hodin denně * (pracovních
dnů ročně - dovolená - nemoc) * 10 let

x = 4,5 * (253 - 20 - 5) * 10 = 10 260 hodin
Hodinová sazba



cca 440 Kč čistého
   (tj. cca hrubá měsíční mzda cca 57 tisíc Kč)
Peníze do konce života?
Ohodnocení za projekt
Ohodnocení za projekt
minimum = (hodinová sazba * odhad hodin) +
rezerva + komunikace
Ohodnocení za projekt
minimum = (hodinová sazba * odhad hodin) +
rezerva + komunikace

maximum = přínos pro klienta nebo cena
konkurence
Realita
Bonus
levně
rychle
kvalitně
A jak u vás?
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Cenotvorba for Dummies