1. PURPOSE OF BARISTA COFFEE
The Barista Lavazza chain of espresso bars
delivers a truly Italian coffee experience in warm,
friendly and relaxed environment. It aims to provide
a comfortable place for people to unwind over
interesting conversations and a cup of coffee.

2. NEEDS OF THE SOCIETY FULFILLED BY
BARISTA COFFEE
•It appreciates the needs for authentic
and flavored tastes of coffee of the
society.
•It fulfills the need of global lifestyle of
young adults.
•It is quite affordable for people of elite
class in our country.
•It provides refreshment leads to
customer satisfaction.

3. KEY 5 FACTORS OF ENVIRONMENT AFFECTING
BARISTA COFFEE
Inflation Rate – It should be in control for the
successful running of Barista Coffee.
Consumer and Investor Confidence –
Consumer should be confident to afford it &
Investor also at the same time to bear the
profit/loss.
Political Climate – Government activity could
also affect the coffee market.
Legal issues – Wages laws, worker safety
laws, union laws, etc. can play key role in
affecting coffee company.
Competitors – Every businesses has
competitors to affect the market.

4. MAJOR COMPETITORS OF BARISTA
COFFEE
Café Coffee Day - CCD is expanding their market
reach through brand extension by launching mineral
water, cookies, and chips under their brand name.
Costa Coffee - Costa Coffee having approx 200
outlets operational across the country till now, Barista
is facing stiff competition from Costa Coffee.

5. MAIN STRENGTHS OF BARISTA COFFEE
Managed to capture the loyalties of
many coffee lovers.
Received the Times Group and
Business Standard 'Brand of the
year' award in 2002.
A remarkable expertise in specialty
coffee coupled with a sound
technical competence.
Rapidly growing distribution
network and top end maintenance
support.
Created and nurtured a successful
franchisee model for international
markets.