How to build an successful online game (outline) ?
- 1. GAME DESIGN & DEVELOPMENT How to build a successful online game ?
• Socialness (virality)
DATAMINING & ANALYTICS
• SEO
• Ads
DRIVE • Affiliation
(Acquisition) • Emailing
• Cross promo & Partnerships
• PR/Reviews/Ranking
GAME
SUCCESS
PAY STAY
(Monetization) (Retention)
• Business Model (Freemium VS. Premium • Gameplay
VS. Subscription) • In-Game Messaging
• Pricing • Push Notifications
• In-Game Messaging • Loyalty programs
• Prepaid Cards
• Exclusive Bonus Item Promotions
Nathalie LAMRI – 31/05/2012