GAME DESIGN & DEVELOPMENT   How to build a successful online game ?                                                       ...
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How to build an successful online game (outline) ?

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How to build successful online & mobile games ?

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How to build an successful online game (outline) ?

  1. 1. GAME DESIGN & DEVELOPMENT How to build a successful online game ? • Socialness (virality) DATAMINING & ANALYTICS • SEO • Ads DRIVE • Affiliation (Acquisition) • Emailing • Cross promo & Partnerships • PR/Reviews/Ranking GAME SUCCESS PAY STAY (Monetization) (Retention) • Business Model (Freemium VS. Premium • Gameplay VS. Subscription) • In-Game Messaging • Pricing • Push Notifications • In-Game Messaging • Loyalty programs • Prepaid Cards • Exclusive Bonus Item Promotions Nathalie LAMRI – 31/05/2012

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