This document discusses the comic book industry in the United States, including that there are over 2,200 comic shops in the US serving a $650 million market. It notes specific revenue figures such as $1.5 million in total revenue for comic shops, and average profits of $1,075,500 and $27,000. The document also touches on key participants in the industry like publishers, shops, and consumers, and terms used like "bag n' board" and "trade paperback". It concludes that passion is ultimately what drives the comic book industry.