1. “Re-igniting the Spark” Image Area
Branding Ladies Apparel

2. Our
Customers.
Our boss.
All of our customers have the following in
common:
oThey all aspire to have a better
life
oThey all want unbeatable prices
oThey all want quality products
and brand names
oThey all want an easy,
convenient shopping experience
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3. 3

4. •Increase sales from this
category of shoppers
•Improve Merchandising
tactics
•Provide a better
shopping experience
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5. 5

6. 6

7. Surveys
Conference
calls
Reviewed
Scorecards
Measurement of Wal-mart‟s Apparel Dept
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8. Comparing other
Departments
Sample Slides Observed
Merchandising
process
(Pull the following sample slides into your document
to use as templates)
Observed customers
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9. Focus needs to be on:
• Cross Merchandising
•Merchandise Execution
•Merchandise Assortment
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10. By offering merchandising products from different categories, you are
showing products in a different area of the store. It is also a friendly
reminder to your customers about items they overlook
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11. Fresh new merchandise should be placed in plain view of the
customer, so a quick sale is made. These‟s products should be
placed to the right of the entrance.
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12. Focuses on the following equation:
Right Customer
Right Depth
Breath Satisfaction
The Benefits of Effective assortment planning involves
two categories:
•Financial Impact - increase sales
•Personal Impact – improved employee morale
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13. Walmart „s brand identity is like a great pair of jeans:
Great fit Relaxed
image
By executing the merchandising techniques listed below, Wal-mart‟s Apparel will be
the “Spark of the Town”:
 Cross merchandising Merchandise Execution  Merchandise Assortment
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