2013 CNFJ/C7F Public Affairs Symposium Agenda (v11)

Commander, Naval Forces Japan and Commander, SEVENTH Fleet
Public Affairs Training Symposium – V11 updated 17 Jan

Date(s): 23-25 January 2013

Location:
Commander Fleet Activities Yokosuka Community Readiness Center, Yokosuka, Japan
2nd Deck, Room 212 and Classrooms 219-223

Uniform:
Conference: Khaki/NWU/Civilian equivalent
Social events: Civilian Casual

Tuesday, 22 January 2013

Arrive at Yokosuka

1800-2100 No Host Icebreaker – CPO Club, Cove Bar, 1st floor

Day One

Wednesday, 23 January 2013

0715 Check-in and Walk-up Registration
0800 Welcome and Opening Remarks (CDR Ron Steiner, C7F & CDR K.C. Marshall, CNFJ)
0830 7th Fleet Operational Perspective and Priorities on Public Affairs (VADM Swift, 7th Fleet
Commander)
0900 Navy Public Affairs: The View from Washington (RMDL Victor Beck, Vice CHINFO)
1000-1015 Break to training sessions – (Attendees will be placed in one of the following tracks)

Public Affairs Officers/ Collateral Duty PAOs MC/PA Specialists
Directors/MLC/COMREL
1030-1130

What’s State Got To Do with It?
Theatre Security Cooperation MC Community Brief
How the State Department and the U.S.
This discussion is intended for Status of the MC rating and a
Navy can best work together to fulfill
Collateral Duty PAOs. (1 hr) look ahead. (1 hr)
disparate goals. (1 hr)

Facilitator: Mr. Mark Davidson,
Facilitator: CDR Long, C7F Facilitator: MCCM Viola,
Minister Counselor for Public Affairs ,
Location: Room 223 NPASE
U.S. Embassy Tokyo
Location: Room 212
Location: Room 219

Lunch 1130-1245

2013cnfjc7fpublicaffairssymposiumagendaversion11-130117014005-phpapp02.doc

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1245-1345

Incident Communication and Collateral Duty PAO Checklist. This Enlisted Detailer Brief (1 hr)
Handling. Panelists will review recent session gives a comprehensive
incidents and public affairs challenges in overview of how to perform the duties
the AOR and the roles and of a ship collateral duty PAO. Release
responsibilities of the various entities authority, drafting press releases and
who deal with a crisis. (1 hr) news articles, preparing the CO. (30
min)

Facilitators: LTC Honchul, USFJ Facilitators: LT Bollinger / LCDR Facilitator: MCCS Smithyman,
Panel members: CDR Steiner, C7F; Applehans / LCDR Doss E-6 and Above Detailer
CDR Marshall, CNFJ; LCDR Location: Room 223 Location: Room 212
Applehans, CTF-70; and Mr. Kuntz,
NAFA
Location: Room 219

1345.1400 Break
Public Affairs MLC/COMREL Collateral Duty PAOs MC/PA Specialists
Officers/Directors

1400-1500 Overseas COMREL Overseas COMREL Imagery for Impact
Long-term planning and Long term planning and Take amazing photographs
Theatre Security
budgeting. (30 min) budgeting. (30 min) that catch the eye and tell a
Cooperation
story in a single frame. (1 hr)
U.S. Navy PAOs
(1650/1655) and civilian
PAOs (1035). (1 hr)
Facilitators: Mr. Clarke / Facilitators: Mr. Clarke / Facilitator: MCC
Mr. Helton Mr. Helton Villalovos, NPASE Japan.
Facilitator: CDR Long,
Location: Room 223 Location: Room 223 Location: Room 212
C7F
Location: Room 219
Port Visit 101 - How to prepare
1500-1600 for a successful media
engagement during your
Partner Nation Forum Theatre Security Japanese port visit. (30 min) Captions! From Vision ID to
- Views on Public Cooperation Facilitator: LCDR Doss, Mr. RELEASED, this course
Affairs from partner This UNCLAS roundtable Helton gives you the tools to write a
nations. discussion is intended for Location: Room 223 great photo caption every
MLC Specialists. (1 hr) ------------------------------------- time! (45 min)
Aligning Communication with
(MC/PAS, MLC)
PAG.
What is PAG? Who is the final
release authority? What’s the
difference between passive and
Facilitator: CDR Facilitator: CDR Long, active communication? Find out Facilitator: MC2 Dow,
Steiner C7F the answers to these questions NPASE Japan
Location: Room 219 Location: Room 220 and learn how to draft a PAG. Location: Room 212
(30 min)
Facilitator: Lt. Levy, C7F/LT
Martin, NPASE Japan
Location: Room 223

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1600-1615 Break (return to CRC auditorium)
1600 MC Community Brief VTC, C-1 ACR, 3rd Deck (MCCM Viola, MCCS Smithyman)

1615-1630 PACOM Brief – Major Devine, USMC
1630-1645 Quick Hitter Presentation - Stars & Stripes – Lt Col Porter, USAF /Mr. Slavin
1645-1700 Hot Wash (Main Room)

DAY 2

Thursday, 24 January 2012

0800-0830 Welcome to Naval Forces Japan / Region Japan - RADM Dan Cloyd

Public Affairs Officers/ Directors Collateral Duty PAO MC/ PA Specialists

0830-0930

Disaggregated PA Operations Getting your Story Out Essential Writing Course
Discussion on the process of
identifying coverage of stories
and imagery, writing using Navy
Facilitator: MC2 Linder and MC2 Dow,
Style, developing a distribution
NPASE
list and getting your stories told.
Location: Room 212
(1 hr)
Facilitator: LCDR Applehans
Location: Room 219 Facilitators: Mr. Howard,
CFAS; MCC Kulp, AFN; and
MC2 Smolinsky, CFAY
Location: Room 223

0945-1045

MC/ PAO Career Issues Imagery for Impact
Learn how to take amazing
photographs that catch the eye
and tell a story in a single frame.
Facilitators: MCCM Viola, (40 min)
NAPSE / MCCS Smithyman, E-6
and Above Detailer Facilitator: MCC Villalovos,
Location: Room 219 NPASE Japan
Location: Room 223

1045.1200 Lunch


3

1200-1300

Officer/ Civilian Detailer Brief Captions! Essential Writing Course
From Vision ID to RELEASED,
this course gives you the tools to Facilitator: MC2 Linder, NPASE
write a great photo caption every Location: Room 212
time. (45 min)

Facilitators: CAPT Hanzlik Facilitator: MC2 Dow, NPASE
Location: Room 219 Japan
Location: Room 223

1300-1445

Brainstorming session - How to Leveraging Social Media
maximize opportunities in 2013. A complement to the plenary
session on advanced techniques
to leverage social media to meet
public affairs objectives. (30
Facilitators: CDR Steiner, C7F / min)
CDR Marshall, CNFJ
Location: Room 219 Facilitator: MCCS Sanford,
NAFM
Location: Room 223

Media Training
Learn how to look good on
camera and get your message
across clearly. Participants will
be given a scenario; conduct a
filmed stand-up interview;
followed by a review and
critique. (90 min)

Facilitator: LT Bollinger,
CSG-7
Location: Room 223
Quick Hitter Presentations- Plenary Session:
1500-1515 NPASE – LT Martin

1515-1530 7th Fleet Band – MU2 Sadler
1530-1545 MAGTF and III MEF PA – LT Alexander 3MEB

1600 Main Session Ends - Class concludes – Relocate to main conference room/auditorium

1615-1645 Hot Wash / Critiques (Main Room)

1645-1715 Wrap-up and Closing Remarks (CDR Steiner, C7F & CDR K.C. Marshall, CNFJ)


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Day 3

Friday, 25 January 2013

***MAIN CONFERENCE ENDS***

0745 Attendees assemble in Rm 214

0800 Officer Detailer Meetings (by appointment) in Rm
0800-0830 Navy Reserve Public Affairs – CAPT Wright

0830 Attendees split into respective tracks

CNFJ/CNRJ PAOs/MCs – Room 212 C7F PAOs/MCs

0830 CNFJ/CNRJ Reporting Requirements – 0830-1100 - PA Resource Prioritization for
Mr. Nylander CY13.

0900 Break

0915-0930 Rules of the Road / Introduction of
CAPT Buclatin, CNIC PAO

0930-1030 CNIC PAO Roundtable Discussion
– CAPT Buclatin

1030-1100 Follow-up discussions

************SESSIONS END**********

Break-out Sessions – Course Descriptions:

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• Aligning Communication with PAG: What is PAG? Who is the final release authority? What’s the
difference between passive and active communication? Find out the answers to these questions and
learn how to draft a PAG. Led by LT Levy, C7F / LT Martin, NPASE. 45 min. (CDPAO, MC/PAS,
MLC)

• Brainstorming session: How to maximize opportunities in 2013: Ways to build a unified Shore/Fleet
Engagement strategy and focus of effort. Led by CDR Steiner, C7F / CDR Marshall, CNFJ. 1 hr.
(PAOs)

• Captions!: From Vision ID to RELEASED, this course gives you the tools to write a great photo
caption every time! Led by MC2 Dow, NPASE. 45 min. (MC/PAS, MLC)

• Collateral Duty PAO Checklist: This session gives a comprehensive overview of how to perform the
duties of a ship collateral duty PAO. Release authority, drafting press releases and news articles,
preparing the CO. Led by LCDR Applehans, CTF 70; LCDR Doss, CTF 73; and LT Bollinger, CTF
74. 30 min. (CDPAO)

• Enlisted Detailer Brief: Status of the MC rating and a look ahead. Led by MCCS Smithyman, E-6 and
Above Detailer.

• Getting Your Story Out: Discussion on the process of identifying coverage of stories and imagery,
writing to Navy Style, and developing a distribution list to get your stories told. Led by Mr. Howard,
CFAS; MCC Kulp, AFN; and MC2 Smolinsky, CFAY. 30 min (CDPAO)

• Imagery for Impact: Learn how to take amazing photographs that catch the eye and tell our Navy’s
story in a single frame. Led by MCC Villalovos, NPASE. 1 hr. (MC/PAS, MLC)

• Incident Communications Handling: A review of recent incidents and the roles and responsibilities of
the various entities who deal with a crisis. Led by LTC Honchul, USFJ. 30 min. (PAO)

• Leveraging Social Media: A complement to the plenary session on advanced techniques to leverage
social media to meet public affairs objectives. Led by MCCS Sanford, NAFM. 30 min. (CDPAO,
MC/PAS, MLC)

• MAGTF and III MEF Public Affairs: Led by LT Alexander, 3 MEB

• MC/PAO Career Issues: Led by TBD; MCCS Smithyman, E-6 and Above Detailer.

• Media Training: Learn how to look good on camera and get your message across clearly. Participants
will be given a scenario, conduct a filmed stand-up interview, then review and critique. Led by LT
Bollinger, CTF 74. 90 min. (CDPAO, MC)


6

• Navy Reserve Public Affairs: There are many PA professionals ready to help. Understand the mission
and capabilities of Navy Reserve public affairs. Led by CAPT Wright, C7F. Quick hitter. 15 min.

• NPASE: Did you know NPASE provides expeditionary public affairs forces supporting the Fleet and
Component Commanders? Understand the mission and capabilities of NPASE and how they can help
support your current and emerging public affairs requirements. Led by LT Martin, NPASE. 15 min.
(PAOs)

• Overseas COMREL: Learn how to plan ahead to get funding for community relations activities. Led
by Mr. Clarke and Mr. Helton, CNFJ. 30 min. (PAO, CDPAO)

• Pacific Stars & Stripes: An overview of the mission and operation of the military’s daily newspaper in
the Pacific theatre. Quick hitter. Led by Lt. Col. Porter. 15 min.

• PACOM Brief : Led by Major Devine, USMC, USPACOM

• Port Visit 101: What to do to prepare for a successful media engagement during your port visits to
Japan and other nations in the C7F AOR. Led by LCDR Doss and Mr. Helton CNFJ. 30 min.
(CDPAO)

• Theater Security Cooperation: PLEASE CHECK SECURITY CLASSIFICATION: There are three
tailored briefs and discussions designed to increase the understanding of 7 th Fleet’s priorities and
ongoing efforts in Theater Security Cooperation. Each will include a roundtable to discuss best
practices from a Public Affairs perspective. Moderated by CDR Long, C7F. 75 minutes.
(PAO/CDPAO/MLC)

• U.S. 7th Fleet Band: An overview of the 7th Fleet band, its mission, and how to incorporate band
performances into an overall public affairs plan. Led by MU2 Sadler. Quick hitter. 20 min.

• What’s State Got To Do with It? How the State Department and the U.S. Navy can work together to
fulfill disparate goals. Led by Mr. Mark Davidson, U.S. Embassy, Tokyo. 45 min. (PAO, CDPAO,
MLC)


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