#DEALWITHIT
>

—daniel calne, neuroscientist “The essential
difference between emotion & reason is that emotion leads to action while reason leads to conclusions.”

HUH?

vs.

> emotions flood the brain
with dopamine.

> dopamine is a neurotransmitter
that helps control the brain's reward & pleasure centers.

> dopamine also helps regulate
movement & emotional responses.

+ =dopamine enables us to
see rewards, & to take action toward them.

does not flood the brain
with dopamine. logic

does not inspire action. logic
(it helps justify it.)

if logic alone were powerful
enough to inspire action, nobody would smoke. #FACT

therefore…
>

+ =
but ideally…

which is why asking yourself
these 3 questions is so important:

+ + how do you
want your audience to feel? what do you want your audience to think? what do you want your audience to do?

—mayaangelou, pulitzer prize winner “People
will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

AMEN.

for more high-impact, low-calorie storytelling
& presentation design wisdom visit https://www.facebook.com/MARTAFYIT