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Guess What? You're Appealing to the WRONG ORGAN!

"In God we trust. All others bring data." This is the mantra of many an executive, and the reason why so many stories told in a business setting begin and end with data and charts. The problem is that our brains are far more influenced by emotion than we realize. Here's the simple neuroscience that EVERY speaker, entrepreneur, marketer —or anyone trying to influence a decision—should know before they make a case that appeals to the "wrong organ".

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Guess What? You're Appealing to the WRONG ORGAN!

  2. —daniel calne, neuroscientist “The essential difference between emotion & reason is that emotion leads to action while reason leads to conclusions.”
  3. HUH?
  4. vs.
  5. > emotions flood the brain with dopamine.
  6. > dopamine is a neurotransmitter  that helps control the brain's reward & pleasure centers. 
  7. > dopamine also helps regulate movement & emotional 
  8. + =dopamine enables us to see rewards, 
 & to take action toward them.
  9. does not flood the brain with dopamine. logic
  10. does not inspire action. logic (it helps justify it.)
  11. if logic alone were powerful enough to inspire action, nobody would smoke. #FACT
  12. therefore… >
  13. + = but ideally…
  14. which is why asking yourself these 3 questions is so important:
  15. + + how do you want your audience to feel? what do you want your audience to think? what do you want your audience to do?
  16. —mayaangelou, pulitzer prize winner “People will forget what you said, people will forget what you did, 
 but people will never forget 
 how you made them feel.”
  17. AMEN.
  18. for more high-impact, low-calorie storytelling & presentation design wisdom visit