1. GROUP MEMBERS
1. Arni B. Hj. Morshidi P14D461P
2. Anisah Bt Ismail P14D389P
3. Syarifah Rohaya Bt Wan Idris P14D397P
4. Dayang Adelina Bt Hj Abang Muan P14D394P
5. Norhana Aini Bt Saini P14D398P
2. Company Brief
P&G has made available to 38,000 users analytical solutions called Business
Sphere and Decision Cockpits. The Business Sphere was developed in
partnership with BOI, Cisco, HP, SAP, Nielsen and TIBCO Spot fire.
The first project, launched in 2010, is the Business Sufficiency program, which
gives executives predictions about P&G market share and other performance
stats six to 12 months into the future. At its core is a series of analytic models
designed to reveal what’s happening in the business now, why it’s happening,
and what actions P&G can take. The “what” models focus on data such as
shipments, sales, and market share? The “why” models highlight sales data
down to the country, territory, product line, and store levels, as well as drivers
such as advertising and consumer consumption, factoring in region- and
country-specific economic data. The “actions” analysis look at levers P&G can
pull, such as pricing, advertising, and product mix, and provide estimates on
what they deliver. Business Sphere is the further integration of technology,
visualization, and information enables leaders to drill-down into data to get
answers in real-time.
Case No 3 : Piloting Procter & Gamble from Decision Cockpits
3.
4. Question 1.
What management, organization, and technology issues had to be addressed
when implementing Business Sufficiency, Business Sphere, and Decision
Cockpits?
5. P&G's success has been due to its robust information technology and its
willingness to pursue new IT innovations to maintain a competitive advantage.
Its Global Business Service Division is building analytics expertise such as
Business Sufficiency, Business Sphere and Decision Cockpits.
1.Management Issues:
Human resource management (HRM or simply HR) is a function in
organizations designed to maximize employee performance in service of their
employer’s strategic objectives. HR is primarily concerned with how people are
managed within organizations, focusing on policies and systems. HR
departments and units in organizations are typically responsible for a number
of activities, including employee recruitment, training and
development, performance appraisal, and rewarding (e.g., managing pay and
benefit systems.
6. 2.Organization issues:
The organization dimension of information systems involves the organization’s
hierarchy, functional specialties, business processes, culture and political
interest group. Since P & G pursue new IT innovation to maintain the
competitive advantage.
3.Technology issues:
The organization dimension of information systems consist of computer
hardware, software, data management technology and networking /
telecommunications technology (including the Internet). By implementing
Business Sufficiency, Business Sphere and Decision Cockpits, P&G change the
way its gathers, reports and interprets data.
7. How did these decision-making tools change the way the company ran its
business? How effective are they? Why?
These solutions eliminate time spent debating different data sets, and instead
use a system that allows leaders to focus on immediate business decisions
using the most accurate data available at that precise moment. The Business
Sufficiency program, furnishes executives with predictions about market
share and other key performance metrics six to twelve months into the
future. It’s based on analytic models that show what is occurring in the
business right now, why it’s happening, and what actions the company can
take to mitigate the situation. By providing the “why,” the company can take a
more appropriate action.
The Business Sphere interactive system reveals insights, trends and
opportunities for leaders, and prompts them to ask focused business
questions that can be addressed with the right data on the spot.
Thousands of algorithms and analytical models aggregate data,
organize them appropriately and then monitor trends. Everyone in the
meeting or organization sees the same information.
8. The Decision Cockpit eliminates time spent by employees debating the
validity of competing data versions. Employees are able to focus instead on
decisions for improving the business. The Business Sphere and Decision
Cockpits encourage P&G employees and managers to manage by exception
and devote their time and energy where it is most needed.
9. How are these systems related to P&G’s business strategy?
10. Managers and employees are able to make faster and better decisions than
were previously possible. The company enjoys a reduced complexity involved
in generating a statistical report, as well as cost reductions from maintaining
one standardized set of data across the enterprise instead of duplicated,
redundant data. Employee-generated emails have dropped sharply since
more workers can answer their own questions and obtain their own
information. The company is also able to better anticipate future events
affecting the business and more quickly respond to market stimuli.
