1. Murry Shohat
Roseville CA 95747
415-997-8717 916-740-2215
murry.shohat@gmail.com
Professional Overview
Client-winning writing anchored by research and professional SEO training characterize my journalistic approach. Web and e-mail
marketing content, short- and long-form articles and desktop-published marketing collateral are everyday outputs. My work
demonstrates keen understanding of both the power and structure of Internet-based content for both outbound and inbound
marketing. With a work ethic that sets the standard, traction and ROI are assured.
Writing Experience Overview
Web content strategist, curator, freelance writer, editor-in-chief, reporter, executive director: all extensively practiced.
Content strategist/writer for clients in technology, publishing, healthcare, HR, real estate and non-profit
Adept at business social networking via LinkedIn, FaceBook, WordPress, Scoop.it, Google+, Twitter and many more
Countless e-zines, newsletters (including design), case studies, Internet content, press releases, white papers, brochures, data
sheets, articles, blogs and websites. Journeyman skills with Microsoft, Adobe and Corel software.
Squadrons of articles and series, first-on-the-web news, curation, product reviews, interviews and op-eds
Writing Achievements
Freelance journalism for VentureBeat
Comprehensive web content and SEO for Industrial Press
Co-founded and served as executive director of the Embedded Linux Consortium (ELC), backed by F100 leaders like IBM and
Samsung. With relentless PR, I drove the group to more than 130 members with a treasury of $500K+.
Repairing years of neglect, in just 12 months I generated more than 60 press releases and 20 magazine articles, driving the PR
program at 15,000 headcount Philips-Signetics from unranked to third among global competitors like Intel.
As a freelancer, I write, curate and execute web content and collateral. Examples:
Comprehensive harmonized rewrite of the entire website for Backgrounds Online
Creatively rolled-out the Test Division of Hewlett Packard as the strongest component of Agilent Technologies, the largest
historical corporate spinout at the time. See the case study at MediaBistro.
Launched Information Storage Devices, inventor of analog memory (the core technology of today’s digital music devices like
iPod). Secured several magazine covers and award as Innovation of the Year (EDN magazine)
Launched Sebring Systems chip technology, a tenfold speed increase for computer data. My efforts secured articles and
covers. Nominated for Innovation of the Year. Company was quickly acquired by PLX, also my client
As a journalist, I have served all roles and achieved editor-in-chief rank. Notably:
Military Electronics/Countermeasures, covering the mil-aero industry, Pentagon and armed service committees. Recruited and
supervised freelance reporters for several years. I also served as Technical Editor at Aviation Engineering.
Editor-at-Large for Miller-Freeman, including Integrated Systems Design, Silicon Strategies and Electronics Journal. Two
investigative cover reports on Linux spanned 20K words and led to my founding of the ELC.
Education
BA Journalism, summa cum laude, San Jose State University; TV concentration; President’s Scholar
MBA (Cybernetic Systems), two-thirds complete at San Jose State
Post-grad writing courses at Stanford ACE. Self-taught web design, content development, Web 2.0 SEO skills
HubSpot Academy courses in inbound marketing (SEO driven); content management system (CMS) journeyman
USAF trained in electronics and navigation/guidance systems (16 months full time schooling)
Resources
See my LinkedIn profile for professional recommendations; MediaBistro for work samples.
References and freelance client list on request
Personal
Married; good health; non-smoker. Special interests include volunteering, home construction and web publishing.
http://www.linkedin.com/in/murryshohat
http://www.mediabistro.com/murryshohat

2. Murry Shohat 916-740-2215 murry.shohat@gmail.com Page 2 of 2
Projects and Clients (current assignments italicized)
Name Product / Market Relationship Results
VentureBeat eNewsPublishing Freelance Reporter News Stories
Scoop.it Content curation Senior curator Modern Manufacturing Technology
Industrial Press Educational (STEM) Publishing Web Content
SEO Writer
Comprehensive website;
ongoing services
Sacramento News & Review Custom Publishing Journalist UC Davis publication on cancer
Backgrounds Online Human Resources Web Content Writer Comprehensive website refresh
Zinman Law Firm Medical Litigation Courtroom Content Positioning, research, presentation
HowToDoThings.com Consumer How-to “Authority” Writer Several articles
ZD Media eNews Publishing Freelance Reporter Many published stories
Press Democrat / NY Times “Simply Real Estate” magazine Freelance Reporter Construction industry coverage
MO Partners Marketing Operations Founding Partner Content curation
Expert Witness in Marketing
Extension Media High tech custom publications Project journalist ELRC ’04 and ’05, CERC ‘05
Embedded Linux Consortium Software Trade Association Executive Director Mission accomplished
Fountaingrove Ranch Homeowner Association Webmaster Celebrated website
Hewlett Packard / Agilent Test Systems Retainer Roll out and market capture
Miller-Freeman High tech media Project Journalist Many articles including Linux EDA
Mariposa Technology Network Systems (VoIP) Project VoiP MarCom / PR strategy
VLSI Technology Integrated Circuits Project Rapid prototyping article
MIPS Technologies Microprocessors Project Magazine article
Parker Automation Motion Control Systems Retainer Positioning vs. the competition
Sebring Systems IC’s – PCI bus 2 years retainer Innovation of Year nominee
PLX Technology IC’s – PCI bus 2 years retainer PCI silicon launch
SV-Systems HD Visualization Systems Retainer Very early LCD display launch
LANNET Network Systems Retainer Gigabit Ethernet switches
M-Systems Embedded Memory Projects Disk-on-Chip launch
Ampro Computers Embedded Computers Retainer PC-104 Plus launch
DRB Partners Full service agency 5 years projects Many clients
Profibus Trade Organization Software Trade Association 4+ years retainer Market leadership for IEC standards
Philips Semiconductors Integrated Circuits 5+ years PR Director Many launches, articles, positioning
PEP Modular Computers Embedded Computers 5+ years retainer PR, articles, “Autobahn,” newsletters
Cirrus Logic Integrated Circuits Project Disk drive controllers with EDAC
Force Computers Embedded Computers 5+ years retainer Many firsts, articles, newsletters
Flexis Controls Control Software Projects Automation programming standard
ISD Integrated Circuits Retainer ChipCorder -- analog memory
Link Flight Simulation NASA/Airline Simulators 3+ years
Proposal Engineer
Many multimillion dollar contracts;
e.g., Shuttle Mission Simulator