FormulatingTechnologicalInnovation Strategy

1. FORMULATING
TECHNOLOGICAL
INNOVATION STRATEGY
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2. FORMULATING
TECHNOLOGICAL
INNOVATION STRATEGY
 In this section, we will cover the key aspects of formulating a technological
innovation strategy, including:
1. Assessing the firm’s position and defining its strategic direction.
2. Choosing innovation projects in which to invest, including both quantitative and
qualitative valuation techniques.
3. Deciding whether and how the firm will collaborate on development activities,
choosing a collaboration mode, and choosing and monitoring partners.
4. Crafting a strategy for protecting—or diffusing—a technological innovation through
such methods as patents, trademarks, copyrights, and trade secrets

3. FORMULATING TECHNOLOGICAL
INNOVATION STRATEGY

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