FMCG

1. 1
To accomplish great things, we
must not only act, but also dream,
not only plan, but also believe.
Anatole France
FMCG Newsletter 2 (JuNe’15)
Mergers / Acquisitions 2
One liner updates 3
Platinum Clients 4
New arrival 6

2. 2
 WhiteWave Foods has announced the acquisition of Canada-based plant-based foods manufacturer Vega. The Alpro owner said
it had acquired Vega for approximately US$550m.
 US-based Compass Diversified Holdings has entered into a deal to buy Canada's Fresh Hemp Foods, which manufactures
Manitoba Harvest hemp-based foods.
 Private-equity firm Permira is to buy US snacks firms Medora Snacks and Ideal Snacks Holding.
 Campbell Soup Co. has again moved to buy a US fresh foods business, striking a deal to acquire salsa-to-houmous maker Garden
Fresh Gourmet for US$231m.
 US-based Compass Diversified Holdings has entered into a deal to buy Canada's Fresh Hemp Foods, which manufactures
Manitoba Harvest hemp-based foods.
 Hormel Foods has entered an agreement to acquire US organic meat group Applegate Farms for around US$775m.
 International Flavors & Fragrances (IFF), a leading global creator of flavours and fragrances, is expanding into cosmetics
ingredients with the acquisition of Lucas Meyer Cosmetics, a business of Unipex Group. IFF has made a binding offer of
approximately 283 million euros.
 Barry Callebaut has acquired nut producer American Almond Products Co
 Danone-backed Kenyan dairy company Brookside Dairy has acquired Ugandan dairy company Sameer Agriculture and Livestock
Limited.
 Cargill has completed the acquisition of Zamanita, the soybean crushing and oil refining subsidiary of UK-listed Zambeef.

3. 3
 Fresh Del Monte Produce has launched its Fresh Market retail concept in Saudi Arabia in a bid to tap into growing demand
for healthy food-to-go options in the market.
 Finnish food group Raisio is launching a cholesterol-lowering powdered drink in China under its Benecol brand.
 Simplot has launched a pre-prepared frozen meals range - Steam Whole Grains - under the Lean Cuisine brand in Australia.
 Spanish dairy group Corporación Alimentaria Peñasanta has developed milk it claims will help improve digestion for
children.
 General Mills announced the launch of the Yoplait yoghurt brand in China.
 UK cereal brand Weetabix is rolling out a "high-protein" cereal product in its domestic market.
 Dr Schar has announced a rebranding of its DS Gluten Free portfolio in the UK and added products to its local portfolio.
 Japanese snacks group Calbee has announced the identity of the first product to be made under its UK-based European
arm.
 US confectioner Jelly Belly Candy Co. is planning to add organic products to its range on sale in North America.
 Hershey is expanding its Reese's offering in Canada with the launch of Reese Snacksters, a line the company bills as a more
portable snacking option.
 Kerry Food, part of Kerry Group, has launched a meat snack aimed at "adults on the go" under its Mattessons brand.

4. 4
Unilever as extended is Kissan ketchup brand in India
with the launch of Kissan Twists, a line aimed at
"homemakers with older kids". The company said the
range brings together "spicier" and "more exciting"
flavours. New products include a Kissan Sweet & Spicy
Twist ketchup and a Kissan Chilli Tomato Twist.
Coinciding with the launch, the Kissan brand has
entered a tie-up with Pizza Hut to introduce "the
ultimate big pizza: spiced by Kissan Twist". The pizza will
be available at Pizza Hut restaurants for a limited time.
Quaker Oats is launching three new ranges. Oat Granola, Warm & Crunchy Oat Clusters, and Wholesome Crunch Granola. The new formats
have been designed to create excitement around the granola category and are available in a variety of flavours. Quaker Oats Oat Granola will
be available in: Raisin, Apples & Cinnamon, and Honey & Almond flavours. Quaker Oats Warm & Crunchy Oat Clusters will be available in
Apples & Cinnamon, Golden Crunch, and Cranberry & Apple. Quaker Oats Wholesome Crunch will be available in Pecan & Brazil Nuts, and Goji
& Blueberry flavours.
Mars Inc. has added a lactose-free variant to its ready-to-drink milkshake range in the UK.
Mondelēz plans to launch its Trident brand in China as its gum business returns to growth after a long slump.

5. 5
Cadbury Dairy Milk has announced the return of its popular Cadbury
Dairy Milk Strawberries & Crème. Available to order now, the
limited edition 120g tablet combines delicious Cadbury Dairy Milk
with a creamy and fresh tasting strawberry filling to create unique
and intriguing experience to share. Cadbury Dairy Milk Strawberries
and Crème was launched in summer 2013 and returned in 2014 due
to popular demand. This year, the product aims to build on this
strong performance and help drive incremental sales in the summer
months once again.
Nestle is adding a range of new "healthier" products under its frozen Stouffer's brand.
PepsiCo is to launch a new range of "craft" sodas into the US foodservice channel as it ups its focus on smaller-scale brands.
Unilever has given its Vaseline moisturizing spray trio a makeover to bring
it in line with the brand’s core healing message. The updated range is
rolling out now featuring Vaseline’s intensive care strap- replacing the
original ‘Spray & Go’ name, alongside a new formula that contains
droplets of the brand’s original petroleum jelly. Introduced across the
three aero style sprays- Essential Healing, Aloe Soothe, and Cocoa
Radiant- the new formula had been developed to tap demand for ‘quick
and easy moisturizing products’.

6. 6
Bonds Confectionery has begun rolling
out priced-marked packaging on its £1
Sweet Shop range; a popular category
amongst mid-size convenience
multiples and independent retailers due
to its variety, fantastic price point and
all year round appeal. The new priced-
marked packaging will appear on sweet
shop favourites such as Chocolate
Raisins, Chocolate Limes and Mint
Imperials.
The luxury perfumer has unveiled its latest
unisex fragrance, Aqua Vitae Forte, an
olfactory creation available for purchase as
of August 15. Aqua Vitae Forte eau de
parfum, a floral-citrusy-woody scent, opens
on notes of mandarin from Sicily and
bergamot and lemon from Calabria, to
which are added a trio of spices composed
of Ceylon cinnamon, Guatemalan
cardamom and pink Szechuan pepper.
Kettle Chips is introducing a new
seasoning to its range of premium
hand cooked chips Crispy Bacon &
Maple Syrup its first offering made
with real meat. As an iconic brand
Kettle Chips can help retailers to
capitalise on consumer trends
towards better quality snacking
options with no artificial ingredients
or added MSG.
Phileas Fogg is helping convenience and
independent retailers unlock additional
crisps and snacks sales by introducing
its best-selling American Style Bubble
Chips variant in a £1 price-marked pack
(PMP) format. Available from July in
90g sharing bags, Phileas Fogg
American Style Bubble Chips are twice
cooked for a light but satisfying crunch,
with a tantalising Louisiana Sweet &
Smokey BBQ flavour.

7. 7
This June, Ugly, a range of unsweet, naturally infused waters will launch into
the UK market. The four-strong range has been designed to offer consumers a
drink that not only offers taste but has nothing to hide; it’s just spring water
with a splash of flavor. The brand has secured an initial listing with Selfridges,
from 9th June, and will then be rolled out across key London retailers.
Distributor Arden Fine Foods has added a range of bite sized
Continental biscuits to its portfolio. The eight strong Petites
range will be rolled into Waitrose from the beginning of next
month, and comprises Mini Toffee Waffles, Chocolate Pastry
Rolls and Fig Pastry Rolls from Holland alongside Butter Puff
Pastry Sweethearts from Switzerland and Florentine Clusters
from Germany. A trio of flavoured Macaroons from Italy
completes the lineup, which will be priced from £1.49.
Shloer is launching its
latest limited edition
flavour, the Strawberry
Punch. Synonymous with
the Great British
summer, the punch is
packed with
strawberries, hints of
peach and white grape.
Riso Gallo has launched new Risotto Box,
an authentic Italian Risotto in distinctive
street food-style packaging. The Risotto
Boxes are available now in Chicken and
Mushroom flavor and three Cheese and
Vegetable varieties, with an rrp of £2.
The portable snack or light meal takes
just 90 seconds to cook in a microwave
and requires no other added ingredients.
Pastry manufacturer Pidy has
launched six new products in to
the retail market. Available now,
the new packs consist of six pastry
products including profiteroles, a
22cm sweet pastry cases, 12 mini
cocktail shells, 12 mini vol au
vents, nine neutral pastry cases
and nine pastry cases.

8. 8
Sacla has announced the launch of its
new Pesto Shots, available in an easy-to-
open mini pot format with each sleeve
containing four 45g pots of Classic Basil
Pesto.
Bioderma has launched a new skin care range designed to treat and visibly reduce the appearance
of brown spots. The range includes White Objective H2O (£11), White Objective Fluid (£16.50),
White Objective Moussant (£17) and White Objective Sérum (£23). The White Objective range
contains Bioderma’s WO patent – a combination of active ingredients that act on the main
biological mechanisms responsible for pigmentation, according to the brand – and is out now.
United Biscuits has relaunched its popular McVitie’s
Breakfast range and added two new varieties – Oaty
Breaks and Fruit & Oat Bakes. Packs of Oaty Breaks have
an RRP of £2.29 and the RRP for Oat Bakes is £1.99. These
new additions will offer hearty and delicious choices to
help them kick-start their day. Both are available in handy
portion packs sizes which are great for eating on the go.
Sunlover nutri-cosmetic beverage launches in the
UK. New beverage, Sunlover, is designed to
increases the body’s defences and avoid the
accelerated ageing of the skin. This drink is rich in
vitamins, minerals and antioxidants which are
essential for maintaining the skin’s structure. Its
active formula, with 0 calories, 0% sugars and no
energy components, regenerates and protects the
skin inside and out, therefore avoiding its
premature ageing and preventing wrinkles.

9. 9
Cheesemaker the Wensleydale
Creamery has taken its first steps
into yoghurt with a new range of
luxury ‘Yorkshire Yoghurts’. From
8th June, the range has a regional
listing in Asda and independents
and will be positioned alongside
Greek style, premium and layered
yoghurts.
Energizer has taken steps to reduce the environment impact of batteries- launching what it claims is the world’s first high performance
cells made with recycled batteries. The supplier’s Energizer EcoAdvanced, rolling out this month, contains only 4% recycled material but
Energizer plans to increase this to 40% within 10 years.
Rachel’s, the premium organic dairy brand, has unveiled its first packaging
redesign in five years across the full range including its big and small pots,
Divine Rice and Divine Desserts. Keeping the signature black & white
colour pallet associated with Rachel’s, the new simplified packaging,
designed by branding agency Parker Williams, showcases the brands food
credentials using eye-catching photography and coloured roundels, yet
continuing to proudly reinforce its Organic status. The refresh also marks
the return of Rachel Rowlands on pack, with the brand’s founder speaking
passionately about individual flavours and explaining why her recipes are
so special. The latest refresh will roll out in-store across the range from
June, as part of a wider marketing strategy.

10. 10
ZooT is a new range of healthy
snack bars launching in 2015.
Featuring nine different fruit and
nut bars split into three distinct
ranges, ZooT is designed
specifically to give consumers the
snack they need for their lifestyle.
Gluten free, a great source of
fiber and suitable for Vegetarians,
this low calorie bar is designed for
a mid-morning snack attack.
Chocolatier Elizabeth Shaw has launched a range
of bite sized treats alongside ‘more
contemporary’ packaging in a bid to appeal to
younger consumers. The Bites range, rolling into
Sainsbury’s nationwide from the 29 June,
comprises 3 flavors, cappuccino, almond and
raspberry, each topped with freeze dried cocoa,
caramelized almond or raspberry sprinkles (rsp:
£2.50). The trio debuts a bright and bold new
look that hailed a new era for the brand.
Emma Hardie has added an SPF product to its skin care range. Protect & Prime SPF 30 (RRP
£45) promises skin priming and anti-ageing along with protection from UVB and UVA rays.
Kiss Cosmetics has launched a new volumising and lengthening mascara, Volumetric Lust
(£9). The mascara, which comes in black, features a conical-shaped brush that ensures
lashes are defined and lengthened, the space between the turns on the brush head provides
good product deposit and distribution that helps to thicken and add volume to lashes.
Warburtons is set to launch of cat and van shaped bread Thins.
Rolling out from 15 June, Warburtons Shapes will initially be
available in Asda and Waitrose stores nationwide. They carry a
£1.28 rsp for a pack of size, and will be offered on introductory
price promotions after roll out.