FMCG

1. 1
There is nothing wrong with change,
if it is in the right direction.
Winston Churchill
Mergers / Acquisitions 2
One liner updates 3
Platinum Clients 4
New arrival 6
FMCG Newsletter 1 (July’15)

2. 2
 ConAgra Foods said that it is "looking forward" to engaging with Jana Partners after the activist investment vehicle disclosed a
7.2% stake in the food group.
 Australian dairy processor United Dairy Power's plants at Murray Bridge and Jervois have reportedly been acquired by Adelaide-
based Beston Global Food Company.
 Lactalis has taken full control of Walhorn AG, the Belgian dairy venture it had with European peer Arla Foods.
 Canadian organic produce firm Courchesne Larose has struck a deal to acquire 50% of Dandrea Produce, a US produce grower
and importer based in New Jersey.
 Nordic poultry group Scandi Standard has signed an agreement to acquire Lagerbergs, the third-largest chicken processor in
Sweden.
 Marfrig has entered into a deal to sell its European meat business, Moy Park, to fellow Brazil-based meat group JBS for around
US$1.5bn.
 Grupo Bimbo today (22 June) confirmed it has struck an agreement to buy parts of Spanish bakery company Panrico.
 Troubled chocolatier Thorntons is to be acquired in a deal worth £112m by Ferrero and chicken processor Moy Park has been
sold by Brazilian parent Marfrig for $1.5bn
 McCormick & Co signed an agreement to acquire One World Foods, a deal that will see it take control of premium US BBQ sauce
brand Stubb's, for around US$100m in cash.
 Brazilian protein giants Marfrig and JBS have reached an agreement that will see the ownership of European poultry processor
Moy Park transferred to JBS. The deal, which values Moy Park at US$1.5bn, represents a win-win for both parties. Here is what
each stands to gain.

3. 3
 Kellogg is rolling out a number of new cereal products in the UK.
 UK syrup maker Clarks has entered the dessert category with the launch of a range of dessert pots.
 US cereal group Kellogg aims to tap into what it said were the "hottest trends" in the US with the launch of more than 40 products.
 The mega-merger of European supermarket giants Ahold and Delhaize will shake up the grocery sector in Europe and the US
 KP Snacks has expanded Phileas Fogg with a snack ‘inspired by the cheeses of France’
 US packaged food manufacturer Bar-S Foods has teamed up with McCormick & Co. for the launch of Grill Mates seasoned sausages in the
US.
 Hershey is launching a Reese's-branded spread in Canada.
 Campbell Soup Co. has launched soup bases in Australia.
 Dairy-free group Daiya Foods and meat-free company Beyond Meat have joined forces to launch a Daiya-branded pizza in the US that is
free from dairy, meat, soy and gluten.
 UK Company DrinkMaple has launched two pack extensions of its namesake maple water brand.
 Australian food maker Simplot is expanding its line up of frozen fish products under the Birds Eye brand with the launch of Li'l Fishies
 7-Eleven is adding two premium lines - 7-SelectGO!Yum and 7-SelectGO!Smart - to its private label 7-Select brand.
 Bright-Food owned Weetabix has added a protein-based variant to its On The Go drinks range in the UK in response to growing consumer
demand for protein.
 Alouette is launching two "wholesome" and "indulgent" snack lines: Le Bon Dip and Le Petite Fromage.
 US protein snack group Jack Link's is launching chicken jerky to follow up on the "incredible success" of its turkey jerky.
 US spice maker Watkins Inc. has added black peppercorn grinders to its lawsuit against McCormick & Co that alleges the flavours giant
"slack fills" its pepper tins.
 American Lorain Group has launched a new product in China in a bid to boost its presence in the domestic breakfast market.
 Jerky maker Jack Link's Protein Snacks is launching a premium line of sausages - Jack Link's Wild Side.
 UK snack maker Tangerine Confectionery has added a range under its Butterkist brand to meet demand for "more adventurous flavour
fusions".
 Hovis is relaunching its premium seeded and granary breads to flag up their health benefits and taste.

4. 4
Mars Petcare is hoping to revive sales of Whiskas
with a new look and ‘best ever’ recipe. Rolling out to
stores now, the new pack design would help
educate owners about their cat’s need at every age,
with life stage messaging from kitten through to
senior- which is seven years old, sooner than
commonly perceived, said Mars. Mars has also
revamped and expanded its functional treats range,
repackaging it in an ‘easy to navigate format with
clear on pack claims.’
Unilever UK is rolling out two limited edition Marmite spreads just for summer. Available to retailers in cases of six, rrp £3.49, from July to
September while stock lasts, the limited edition variant is a delicately flavoured adaption of the traditional recipe.
Cadbury Dairy Milk Strawberries & Crème is
returning to shelves this summer for the third year
running. Available to order now, the limited edition
120g tablet combines Cadbury Dairy Milk with a
creamy strawberry filling (rrp: £1.49).
Unilever has launched a mild version of its Colman’s Mustard. Rolling out next month in 170g jar format (rsp:
£1.59), Colman’s Mild provides the traditional flavour of English mustard but with less heat to make it
suitable for use on a wider variety of dishes, such as with salads.

5. 5
Mars Chocolate UK has unveiled its brand-new sub-brand Galaxy
Duet, a new permanent addition to the Galaxy family. Two Galaxy
Duet variants will bring the famous, much-loved combinations,
Cookies and Cream, and Caramel and Shortcake, to the chocolate
category in a brand new format. The innovative Duet bar has two
exciting flavour combinations, both wrapped in smooth Galaxy
chocolate, giving consumers the freedom to experiment and create
their own perfectly harmonious taste sensation. The two flavours
can be eaten separately or combined, allowing the consumer to
choose exactly how to indulge in this ultimate taste combination.
Galaxy Duet will be available to retailers from August 2015,
launching as a single pack format in both Cookies and Cream, and
Caramel and Shortcake, with an RRP of 60p.
PepsiCo-owned Sabra Dipping Company is
introducing Pizza Hummus Singles to its range of
dips and spreads.
In soft drinks, the Coca-Cola Co finally closed its
stake purchase in Monster Beverage Corp
Nestle has launched a line of thin crust pizzas
under its frozen Digiorno Pizzeria brand in the US.
Nestle has confirmed that it plans to invest "more
than" US$120m to open a production facility in
Dubai, the United Arab Emirates.
Unilever announced that it has signed an agreement to acquire
Dermalogica, the world’s number one professional skin care
brand.
Coca-Cola Enterprises Ltd (CCE) is launching a
new summer Monster Energy Ibiza Rocks
promotion and an extension to its multipack line
up, to encourage new consumers into the energy
sector. Monster Energy, which has grown by 25%
so far this year, is giving shoppers the chance to
celebrate 10 Years of Ibiza Rocks with a
promotion to win two VIP tickets to the Ibiza
Rocks Hotel in September. As official partner of
Ibiza Rocks, the Monster Energy prize includes a
four night stay, gig tickets, a pool party and
access to a private VIP area, flights and transfers.

6. 6
Natural drinks brand Firefly has been relaunched
with a new look, no added sugar recipes and new
format. The revamp, the first major activity for
Firefly since it was acquired by Purity Soft Drinks in
May last year, will this month bring he roll out of a
vibrant new look featuring botanical drawings on the
side of the bottle to flag up the brand’s health
credentials. Recipes have also been improved to
offer better taste, and made free of added sugar to
boost appeal among health conscious consumers.
British flavoured-water brand, Perfectly Clear, is celebrating its 20th year on the market with the launch of a new range of premium,
sparkling flavoured waters. The Clear Sensation range will be available in a 500ml bottle format and will consist of four delicious flavours:
Lemon & Mint, Strawberry & Raspberry, Pomegranate & Blueberry and Apple & Pear. The range aims to appeal to the ever-growing number
of health-conscious consumers by offering a healthier alternative to regular, carbonated drinks.
Chocolate and honeycomb producer Mighty Fine has launched what it
claims to be the UK’s first premium honeycomb bars. The four strong
Mighty Fine Honeycomb will be available from next month in milk
chocolate, peanut butter, dark chocolate and salted caramel variants (rsp:
£1.59/30g)). Positioned upmarket, each bar is handmade using “real”
honey and is encased in a layer of Belgian milk or Peruvian dark chocolate.

7. 7
Portland England, a new male grooming brand, has launched onto the market with its debut range of products (£16-£45). The range aims
to feed and hydrate the skin while cleansing, moisturising and protecting it before, during and after shaving.
British beauty brand AromaWorks has launched a
new Radiance Clay Mask (£22). Designed for all
skin types, but particularly those with oily skin,
the mask detoxifies and purifies while remaining
gentle enough for use on sensitive skin. Key
ingredients include Kaolin, Bentonite, Rhassoul
and French Green clays and Calamine Powder, to
detoxify and purify the skin while remaining
gentle enough for use on sensitive skin. The mask
has a dual action, drawing out impurities as well
as soothing and calming.
Superdrug has added a
No Powder Dry Shampoo
to its SAMY Sparkling
range. SAMY Fat Hair
(£5.99) has a powder-free
format that is designed to
refresh, deodorise and
add shine to the hair
without leaving any white
residue.
The Collective has
partnered with modern
pantry chef Anna Hansen to
launch a limited edition
yoghurt variant. The new
product is flavoured with
rhubarb, vanilla and
lemongrass. It is available
to retailers now with an rrp
of £2.39 per 500g pot.
Sunday Riley has released new night oil –
Luna Sleeping Night Oil (£85). Using
trans-retinol esters to reduce the depth
of lines and wrinkles while correcting sun
and pollution damage, the product is
recommended to be applied before bed
for a 'transformational effect', according
to the brand.

8. 8
d
Walkers, the number one brand in the crisps, snacks and nuts
category , is continuing to expand its portfolio into the savoury
snacks market with new Crispy Thins from the iconic
Sensations brand. Available from 21st June, the Sensations
Crispy Thins range showcases the irresistible flavour
combinations of Walkers Sensations. The crackers are baked in
the oven until golden brown to create a light and crispy
texture and then seasoned whilst warm to maximise the
ingredient infusions of: Thai Sweet Chilli, Mexican Fiery Sweet
Chipotle, and Caramelised Onion & Balsamic Vinegar flavours.
A British supplier of mocha has developed two retail brands based on the traditional chewy Japanese rice cakes. V&H, which supplies
Japanese restaurants in the UK, launched a six strong range of Little Moons mocha based ice creams alongside a Tsuki mocha truffles
line last week. Little Moons is available from Whole Foods Market in toasted sesame, vanilla, coconut, matcha green tea, mango and
raspberry flavors (rsp: £5.99/six pack), which the Tsuki truffles rolled into Selfridges in yuzu lemon cheesecake and dark chocolate
flavours (rsp: £4.50/ four pack).
Weetabix has launched a range of protein enhanced
breakfast drinks. Available from next week, the
three strong Weetabix On The Go Protein portfolio
comprises vanilla, strawberry & raspberry and
blueberry & blackberry variants. The trio, which will
be available on a £1 promotional offer until
September, is made with milk, fruit, protein and
soluble wheat fibre, with each bottle providing 20g
protein.

9. 9
British sweet manufacturer Swizzels has introduced a new Bubblegum Drumstick lolly more than 50 years after launching the original
famous lollies. New Bubblegum flavoured Drumsticks will be sold as a 10p pocket money line as well as a Mega Drumstick size which
retails for 30p. The bright packaging will be impactful on shelf but the pink and blue lolly contains no artificial colours so it appeals to
both parents and children.
JTI is extending its successful e-cigarette
brand, E-Lites, with the launch of the
new E-Lites Curv. Available nationwide
from 1st July, E-Lites is delighted to
launch Curv – its state-of-the-art next-
generation e-cigarette. A game changing
e-cigarette, Curv is designed to deliver a
superior and convenient vaping
experience with extra reassurance on e-
liquid quality.
Dairy Crest has announced the launch of Cathedral City
Selections Mini Bags, created specifically for the
convenience sector. The Cathedral City Selections Mini
Bag include five individually wrapped 12g pieces of the
Nation’s favourite branded cheddar¹ including Mature,
Extra Mature and Vintage variants. The new smaller
pack size has been designed as a bespoke solution for
top-up shop and on-the-go snacking occasions in
Convenience.
Heinz is set to add to its infant feeding portfolio with
the launch of a sixth new flavour to the Biscotti
range – Golden Multigrain. This new addition is
designed to be the perfect ‘on the go’ snack for
age’s 7months+, with each pack containing 12 finger
biscuits which are high in fiber. New Heinz Golden
Multigrain Biscotti 60g snack pack, responds to the
growing popularity of ‘on the go’ products using the
delicious biscotti recipe making it available to
consumers in an easy on the go snack pack format.

10. 10
Kelloggs’ is taking its All Bran
and Crunchy Nut cereal brands
into new categories. All Bran is
next month entering the muesli
market with two lines: banana,
coconut, sultanas & hazelnuts,
and cranberry sultanas with
pumpkin seeds (rsp:
£2.99/550g).
AG Barr will drive retailer sales this summer with its
biggest ever on-pack promotion for Irn-Bru, giving
consumers the opportunity to win an all-expenses-
paid trip of a lifetime – to anywhere on the planet!
Bru-Planet will run throughout July and August,
offering two lucky consumers the chance to each win
a £20,000 personalised holiday – Any Time, Any Place,
Anywhere! In addition, thousands of Irn-Bru branded
selfie sticks will be up for grabs, with AG Barr
estimating one selfie stick will be won every 10
minutes throughout the duration of the promotion.
Organic food brand Roots & Wings has taken its first venture into the meat category with the launch of a new sausage range. This
week launched a free range pork and herb chipolata (rsp: £3.29/10 pack), and a traditional pork sausage (rsp: £3.29/10 pack), which
have gone into Ocado.

11. 11
Gourmet popcorn brand Joe & Seph’s has made its first move outside snacking with a range of caramel sauces. The six strong range-
suitable for use as a dessert topping, for baking or as a dip is rolling into Selfridges next week in salted, sticky, chocolate, chocolate &
hazelnut, cappuccino and gin & tonic flavours (rsp: £4.99 to 5.99/230g jar.)
Maoam is adding new Rhuberry flavour to its top selling
Pinballs range, in bags for a limited time only. Rhuberry is a
new red Pinball that brings sour rhubarb and sweet
strawberry together to create an exciting flavour
combination; it also offers the unique texture and zing found
in these top selling treats. Maoam Pinballs with Rhuberry will
be available nationwide from July for a three month period
and is available in a variety of pack formats including a 180g
bag, price marked at £1.
CocoPro, the world’s first high protein coconut water has
launched. The drink combines 20 grams of whey protein
(per 330ml serving) with the natural nutritional
properties of coconut water to deliver muscle recovery
and hydration in a post-workout drink. CocoPro is made
with 100% natural ingredients and no added sugar and is
available in two variants, coconut and coconut with
pineapple.
A new savoury snack brand has
launched offering consumers an
alternative to fried crisps. The product,
Yushoi Snapea Rice Sticks, is made using
green peas and manufactured by
Calbee UK, the 1st European subsidiary
of Calbee Inc. The baked snack is made
from green peas and has less than 99
calories per bag or per serving.
Online giant Amazon is to step into the UK moneylending game by offering small businesses using its platform short term working
capital loans.